a proposal for web site redesign

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a proposal for web site redesign
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welcome

• Welcome to the world of W2, the Women's Wellness
  Fitness Center. A place where you can get fit,
  relax, and wind down in some of the most
  comfortable surroundings for women in Hawaii.
  Created specially for active, vibrant, busy,
  independent women, W2 provides an oasis from the
  rigors and stress of everyday life.

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goals and objectives

• goals
• enable the web site visitor to get tasks done
  online efficiently
• clear and concise content
• introduce descriptive and stylized imagery and
  photographs to specifically appeal to current and
  prospective W2 clientele.
• objective
• give a visitor to the W2 web site a pleasant,
  informative, and fulfilling experience
• that experience will be carried over when they
  enter the doors at the Womens Wellness and
  Fitness Center

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current home page
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site interaction episode

• Name Nicole Lee
• Age 33
• Family Married with a 2 year old daughter
• Fitness Goals Since having a child, she wants
  to get back into shape
• Special Needs Facilities for her daughter while
  she works out or takes yoga classes
• tasks
• needs a fitness center that has day care
• she needs group exercise class schedule
• looking for a fitness center that opens early
  mornings
• also looking at working out with a personal
  trainer
• outcome
• W2 does have day care and a supervised play room
• the group exercise link is not categorized and
  she has a hard time figuring which class she
  should take
• the hours are not listed on every page
• there is no information regarding the personal
  training staff
• she does not receive all the information she needs

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current site map
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new site map
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home page wireframe
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classes wireframe
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new site interaction episode

• Name Nicole Lee
• Age 33
• tasks
• The user needs to find a fitness center that has
  day care
• She needs a schedule of group exercise classes
• The user is looking for a fitness center that
  opens early mornings
• She is also looking at working out with a
  personal trainer, but needs to know if the
  trainers have experience with post natal fitness
  needs
• outcome
• She sees a nice picture of the W2 day care and
  the supervised play room
• Under the classes link she is taken to
  categorized class descriptions grouped by workout
  intensity level
• The business hours are listed on the upper right
  corner of each page
• The personal training link in the menu takes
  her to a page of biographies of the personal
  training staff
• As a result, Ms. Lee gets all her tasks done on
  the web site and comes to W2 for her yoga class
  and to meet her new personal trainer.

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conclusion

• The web site redesign is an extension of the W2
  philosophy
• The site will reflect the look and feel of the
  facilities and staff at the Womens Wellness and
  Fitness Center
• The redesigned W2 web site will expand and
  complement the companys mission to improve
  the lives of women.

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Thank You