How To Market and Prepare For A Special Event

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How To Market and Prepare For A Special Event

• By Andrew Reddish
• Jack Gray

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Start Brainstorming
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Brainstorming For Your Event
(What do people want to see)

• Aquatics - Swim Meet
• ODP - Skyding
• Fitness Center - ?????
• In-Motion - Pole-Lates
• Rock Wall - Climbing Competition
• etc.

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Billiards Tournament

• Our Purpose
• To get a different
• crowd involved in IMS
• Use as an opportunity
• to help promote
• other events
• Hold an alternative to
• our lengthy seasons

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Time To Start Marketing

• The Four Ps (Marketing Mix)
• Product
• Price
• Place
• Promotion
• Unofficial 5th P - Positioning
• Essential in promoting an
• event and marketing a product

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Awareness

• Inform the necessary staff about event details

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Product

• What is it that youre trying to market?
• Billiards Tournament

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Price

• Select a price for your event
• What will be your BEP or break even point?
• What will it take to make a profit?
• How many participants would be ideal?
• Also Consider Who will this event be available
  to?
• Billiards Tournament Price 5

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Place

• Find an ideal place with
• Exposure
• Accessibility
• Suitable for Activity
• Availability (Make sure to reserve space)

• Billiards room inside the Recreation Center

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Promotion

• Flyers
• Put in classrooms, Charlie Browns, library,
  hallways, mailboxes, Student Union can help with
  posting.

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Promotion Cont.

• Video
• I-Movie, youtube, Student Union screens, Facebook
  video.
• Face to face or P 2 P
• Tabling, megaphone, talking to people doing the
  activity

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Promotion Cont.

• Web
• Facebook, emails, web-site, PhotoBucket
• E-mail previous participants

• Peer Pressure
• Intimidation, submission and domination

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Positioning

• Our events position in the consumers mind
• Events by ASP
• Vacation Times
• Weekends
• Holidays
• Other Events

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Last Minute Checks

• Proper Equipment
• Available Staff to help with event
• Suitable Area
• Cameras to document the event

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Enjoy Your Event

• Have a great time
• Keep participants information to contact for
  future events
• Use pictures, champions, knowledge to help market
  this event again next time

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Thanks To Our Sponsor

• HammesMill International
• Kiss Me, I Do My Own Dishes Buttons

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