New Media in a Digital Age

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New Media in a Digital Age John Ellis Andrew
Thomson from
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Areas 360innovate work in Creative Web
design Bespoke Web development E-Commerce
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Development Online Advertising Digital
Photography Secure Web Hosting
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A generic term for the many different forms of
electronic communication that are made possible
through the use of computer technology. The term
is in relation to old media forms, such as
print newspapers and magazines, that are static
representations of text and graphics.http//www
.webopedia.com/TERM/N/new_media.html
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The who, where and what. not sure about the
why!
Who I am and what I do??
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The who, where and what. not sure about the
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Name John Ellis Company Online Media Branding
Ltd, Glasgow. Job Title Senior Graphic Web
Designer. Basic responsibilities Front end
design / development (UI), including Online
Offline bespoke graphic design, Logo and Brand
Development, XHTML code), CSS (Styling), Flash
Design. Interests Usability, Web Standards,
Creative design, Digital Photography, Branding,
Typography.
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The who, where and what. not sure about the
why!
How did I get here, and are there any
pre-requisites for the job?
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The who, where and what. not sure about the
why!

• Left school at 16 with 7 GCSE's
• Took a short break from education (Bummed around
  for several years)
• Back to study A-Levels in Computing, Media,
  English
• Undergraduate degree in Multimedia Computing
• Masters in Interactive Digital Media (well
  nearly finished.)?
• Jobs to date include Web Systems Administrator,
  
  Freelance designer/developer,
  Interactive digital designer, Graphic Web Designer

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The who, where and what. not sure about the
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An average day at the office.
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The who, where and what. not sure about the
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Client meetings, reviewing project briefs,
telephone conversations, emails, project
management meetings, brand development sessions,
web design development (concept meetings, roughs,
wire framing, graphical mock-ups, coding,
styling, testing etc), creating supporting
documentation.
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The who, where and what. not sure about the
why!
What is it like to work in 'New Media
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The who, where and what. not sure about the
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Possible jobs in New Media
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The who, where and what. not sure about the
why!
Interactive Media Designer Digital Media
Assistant (Graphics)? Web Copywriter Digital
Marketing Executive User Experience
Consultant Digital Designer On/Offline Art
Director http//jobs.guardian.co.uk/jobs/media/n
ew-media/
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The who, where and what. not sure about the
why!
Five tips for someone looking to get a break in
'New Media'
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The who, where and what. not sure about the
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1. Be your own brand
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The who, where and what. not sure about the
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2. Nail your CV
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The who, where and what. not sure about the
why!
3. Be professional
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The who, where and what. not sure about the
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4. Get Placements
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The who, where and what. not sure about the
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5. Persevere
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The who, where and what. not sure about the
why!
Now over to Andrew gtgt
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Traditional Media The end?

• Reliant on journalists running stories
• Difficult for smaller business to find a global
  voice
• Having to adapt and align themselves closely
  with the digital world

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Traditional Media The end?

• A few clicks on his iPhone and Janis Krums
  photograph was beamed round the world while
  mainstream news networks searching for the plane.
• Shows how traditional new media can work in
  together

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Advantages of Online

• Relatively in-expensive
• Ability to provide authenticity, not spin
• Ability to provide participatory communication,
  not one way propaganda
• Delivery of content at the right moment your
  audience needs it
• Not about your boss seeing you company on
  TV/Newspaper, instead we focus on buyers seeing
  you company on the web.

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New Media How to get the best out of

• Blogging
• Online News / Press Releases
• Podcasting Audio Content

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Blogging

• Tips
• Monitor what others are saying about you through
  reading
• Nestle into existing communities through
  participation in other industry blogs
• Shape conversations through writing of your own
  blog
• Allow comments on your own blog

• Background
• The blogging community is highly influential
• Your best customers will be actively
  participating in blogs

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Blogging Going Viral Pre-Launch
Case Study Sony Ad Campaign, Miami

• Invited 200 guests bloggers to attend
• Offered complimentary cameras to use to capture
  events
• Campaign went viral as soon as the event
  happened.

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Online News Releases

• Tips
• Dont just send news releases when big news is
  happening
• Create news which appeals directly to your
  buyers
• Write news which is rich with keywords in the
  copy
• Link to key content within your site
• Add social tags for Technorati, Digg etc..
• Drive people into your sales process

• Background
• News releases are still an effective marketing
  tool
• Rather than targeting journalists, news
  releases provide the power to communicate
  directly with your buyers

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Podcasting Audio Content

• Tips
• Particularly useful marketing tool to reach
  commuters / travellers
• Podcasting can also be used to create
  inexpensive streaming radio with international
  audience

• Background
• Previously little used medium as audio is
  difficult to locate impossible to browse
• Media consumption changing
• Technology now allows podcasting to flourish as
  a marketing medium
• Popularity of the iPod helped massively to
  bring Podcasting mainstream

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Harnessing the power of online

• You are what you publish
• Create an action plan (Company goals, buyers
  persona, your organisation)?
• Write for buyers
• Avoid industry jargon buzz words, (Low hanging
  fruit, leaky bucket)?
• Stick to the plan
• Resistance from PR departments

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Now its you turn. Any questions?
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Looking for a Job? Email us. jobs_at_360innovate.co.u
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