Title: New Media in a Digital Age
1(No Transcript)
2 New Media in a Digital Age John Ellis Andrew
Thomson from
3 Areas 360innovate work in Creative Web
design Bespoke Web development E-Commerce
solutions Internet Marketing 360 Virtual Tours
Graphic illustration Design Brand Concept
Development Online Advertising Digital
Photography Secure Web Hosting
3
4A generic term for the many different forms of
electronic communication that are made possible
through the use of computer technology. The term
is in relation to old media forms, such as
print newspapers and magazines, that are static
representations of text and graphics.http//www
.webopedia.com/TERM/N/new_media.html
5The who, where and what. not sure about the
why!
Who I am and what I do??
5
6The who, where and what. not sure about the
why!
Name John Ellis Company Online Media Branding
Ltd, Glasgow. Job Title Senior Graphic Web
Designer. Basic responsibilities Front end
design / development (UI), including Online
Offline bespoke graphic design, Logo and Brand
Development, XHTML code), CSS (Styling), Flash
Design. Interests Usability, Web Standards,
Creative design, Digital Photography, Branding,
Typography.
6
7The who, where and what. not sure about the
why!
How did I get here, and are there any
pre-requisites for the job?
7
8The who, where and what. not sure about the
why!
- Left school at 16 with 7 GCSE's
- Took a short break from education (Bummed around
for several years) - Back to study A-Levels in Computing, Media,
English - Undergraduate degree in Multimedia Computing
- Masters in Interactive Digital Media (well
nearly finished.)? - Jobs to date include Web Systems Administrator,
Freelance designer/developer,
Interactive digital designer, Graphic Web Designer
8
9The who, where and what. not sure about the
why!
An average day at the office.
9
10The who, where and what. not sure about the
why!
Client meetings, reviewing project briefs,
telephone conversations, emails, project
management meetings, brand development sessions,
web design development (concept meetings, roughs,
wire framing, graphical mock-ups, coding,
styling, testing etc), creating supporting
documentation.
10
11The who, where and what. not sure about the
why!
What is it like to work in 'New Media
11
12The who, where and what. not sure about the
why!
Possible jobs in New Media
12
13The who, where and what. not sure about the
why!
Interactive Media Designer Digital Media
Assistant (Graphics)? Web Copywriter Digital
Marketing Executive User Experience
Consultant Digital Designer On/Offline Art
Director http//jobs.guardian.co.uk/jobs/media/n
ew-media/
13
14The who, where and what. not sure about the
why!
Five tips for someone looking to get a break in
'New Media'
14
15The who, where and what. not sure about the
why!
1. Be your own brand
15
16The who, where and what. not sure about the
why!
2. Nail your CV
16
17The who, where and what. not sure about the
why!
3. Be professional
17
18The who, where and what. not sure about the
why!
4. Get Placements
18
19The who, where and what. not sure about the
why!
5. Persevere
19
20The who, where and what. not sure about the
why!
Now over to Andrew gtgt
20
21Traditional Media The end?
- Reliant on journalists running stories
- Difficult for smaller business to find a global
voice - Having to adapt and align themselves closely
with the digital world
21
22Traditional Media The end?
- A few clicks on his iPhone and Janis Krums
photograph was beamed round the world while
mainstream news networks searching for the plane. - Shows how traditional new media can work in
together
22
23Advantages of Online
- Relatively in-expensive
- Ability to provide authenticity, not spin
- Ability to provide participatory communication,
not one way propaganda - Delivery of content at the right moment your
audience needs it - Not about your boss seeing you company on
TV/Newspaper, instead we focus on buyers seeing
you company on the web.
23
24New Media How to get the best out of
- Blogging
- Online News / Press Releases
- Podcasting Audio Content
24
25Blogging
- Tips
- Monitor what others are saying about you through
reading - Nestle into existing communities through
participation in other industry blogs - Shape conversations through writing of your own
blog - Allow comments on your own blog
- Background
- The blogging community is highly influential
- Your best customers will be actively
participating in blogs
25
26Blogging Going Viral Pre-Launch
Case Study Sony Ad Campaign, Miami
- Invited 200 guests bloggers to attend
- Offered complimentary cameras to use to capture
events - Campaign went viral as soon as the event
happened.
26
27Online News Releases
- Tips
- Dont just send news releases when big news is
happening - Create news which appeals directly to your
buyers - Write news which is rich with keywords in the
copy - Link to key content within your site
- Add social tags for Technorati, Digg etc..
- Drive people into your sales process
- Background
- News releases are still an effective marketing
tool - Rather than targeting journalists, news
releases provide the power to communicate
directly with your buyers
27
28Podcasting Audio Content
- Tips
- Particularly useful marketing tool to reach
commuters / travellers - Podcasting can also be used to create
inexpensive streaming radio with international
audience
- Background
- Previously little used medium as audio is
difficult to locate impossible to browse - Media consumption changing
- Technology now allows podcasting to flourish as
a marketing medium - Popularity of the iPod helped massively to
bring Podcasting mainstream
28
29Harnessing the power of online
- You are what you publish
- Create an action plan (Company goals, buyers
persona, your organisation)? - Write for buyers
- Avoid industry jargon buzz words, (Low hanging
fruit, leaky bucket)? - Stick to the plan
- Resistance from PR departments
-
29
30Now its you turn. Any questions?
30
31Looking for a Job? Email us. jobs_at_360innovate.co.u
k