Software Defined Radio Business, Market, and Social Ramifications An Operator Perspective 2005 Annua - PowerPoint PPT Presentation

Loading...

PPT – Software Defined Radio Business, Market, and Social Ramifications An Operator Perspective 2005 Annua PowerPoint presentation | free to view - id: b1fd8-Mjk2Y



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Software Defined Radio Business, Market, and Social Ramifications An Operator Perspective 2005 Annua

Description:

Photo. albums. Home-Area. Network. Video- telephony. non. PC. PC, ... Digital Broadcast Systems. Nomadic / Local Area Access Systems ... – PowerPoint PPT presentation

Number of Views:52
Avg rating:3.0/5.0
Slides: 61
Provided by: stephe401
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Software Defined Radio Business, Market, and Social Ramifications An Operator Perspective 2005 Annua


1
Software Defined RadioBusiness, Market, and
Social Ramifications An Operator Perspective
2005 Annual Software Defined Radio Workshop
hello
  • Stephen Hope
  • France Telecom RD UK Ltd
  • Beijing 14-15 April 2005

2
Contents
  • 2.5G to 3G where we are now
  • beyond 3G where we are heading
  • the user perspective
  • the operator perspective
  • why SDR?
  • the regulator perspective
  • conclusion

3
2.5G to 3G
  • where we are now - device centric world

4
A world of different devices converged mobile
internet devices multiple operating systems
  • Technology
  • GPRS
  • Bluetooth
  • MMS
  • WAP
  • Features
  • Organiser
  • Email
  • Web Browse
  • Camera

Orange SPV C500 Windows Mobile 2003
Orange SPV M1000 Pocket PC
5
Mobile Operating Systems (2) 2.5G
Nokia 7160 Nokia
Treo 600 Palm O/S
6
Multiple Operating Systems (3) 3G
Motorola C975 Motorola
LG U8150 LG
7
Beyond 3G
where we are heading Always Best Connected
8
technology trends
  • divergent technologies for convergent service
    delivery

8
9
Convergence of Telecom Technology with ..
  • fixed mobile internet convergence
  • home broadband for all
  • Wireline
  • Wirefree
  • terrestrial
  • satellite
  • bandwidth not an issue
  • focus on delivery of rich multimedia services
  • any technology
  • any time
  • any where
  • content is key

10
Broadcast Technology leading to
  • digital broadcast technology revolution
  • DAB DVB-T DVB-S
  • Cellular support for return path
  • focus on delivery of rich multimedia services
  • any technology e.g.
  • terrestrial and Satellite
  • internet
  • mobile technologies e.g. 3G
  • any time
  • any where
  • fuzzy demarcation between operator and
    broadcaster
  • broadcast licences offered to telecom operators
  • content is key

11
...a boom in high-speed multi-access services via
Mobile
Telephony
High-speed
Internet
Image
12
..a Framework of Wireless and Wired Communication
  • Convergence over IP
  • Wireless and Wired
  • Mobile Broadcasting
  • A single user equipment
  • Multi-functions
  • Portable
  • Heterogeneous Inter-working
  • User convenient network
  • User service continuity

Legacy
C
Common IP Core Network
Home Network
Ultra high speed landline
C
AP
Broadcasting
PAN
AR
AR
AP
AP
Ad-hoc Network
MBWA
2G. 3G Mobile Communication
Heterogeneous Radio Access
Linear-Cell
Pico-Cell
Micro-Cell
Macro-Cell
Mega-Cell
Home
13
the user perspective
  • away from converged devices towards user choice

13
14
A day in the life of Jenny our B3G customer..
Jenny always best connected
15
Jennys Personal Distributed Environment
  • at the heart of it -
  • Personal Gateway
  • personal gateway user devices
  • Personal Area Network (PAN)
  • personal gateway user devices services
  • Personal Distributed Environment (PDE)
  • combination of innovative services and invisible
    delivery technology
  • even more connected to the environment but less
    aware

Courtesy MVCE
15
16
(No Transcript)
17
Mobile VCE Vision for B3G
18
Jenny goes to the Office
19
Jenny goes to work..
  • In the Office Environment.
  • Jenny may now
  • Automatically Log on
  • Connect to the Office LAN
  • Connect to the Office Intranet
  • Connect to the Printer and Copier
  • Connect to the Office Phone Network
  • Personalise her Environment
  • Personalize equipment and furniture at which ever
    location she works
  • Control your Office Environmental Conditions
  • Personalise her Communications
  • Find out where her colleagues are located -
    Presence
  • Communicate with her colleagues voice video and
    IM
  • Lunchtime!
  • Purchase from the Vending machines
  • Purchase from the Canteen
  • Home shopping
  • News, Music and Entertainment
  • Jennys PDE PAN OAN Content

20
Jenny heads for home..
  • On the move Jenny may now have...
  • Wireless Information Systems on Train, Buses
  • BBC news delivered to each person on the Train by
    request
  • Live Football Match Video Commentary to the train
  • Private Car-
  • a listening, talking avatar based personality
  • Engine Management information to the Garage
  • Electric Vehicle remote status
  • Broadband Information Systems
  • DVB-T, DAB
  • GPS Navigation
  • Security Tracking
  • Integrated Cellular Systems
  • the ability to synch your car/phone/MP3 player
    wirelessly with home media server
  • Jenny goes by Bus and...
  • Jenny connects to the Vehicle Area Network to
    receive the Football Commentary
  • Jennys PDE PAN VAN Content

20
21
..Jenny reaches home
22
Jenny at home
  • in the future Jenny our Customer may have...
  • extensive home automation
  • (lighting, heating, white goods, window control)
  • presence sensing and response
  • a listening, talking avatar based personality
  • mood sensing with empathetic feedback
  • robot helpers
  • Home Health Monitoring
  • Exercise Suite
  • Direct Links to Health Professionals
  • Personalisation for those with Special Needs
  • Jenny joins Home Area Network for status update
  • Jennys PDE PAN HAN Content

23
the user perspective
  • the other users

23
24
B3G Services for All Who is Jenny?
  • The Standard Family
  • May also Include-
  • Technophobes
  • People with Disabilities
  • People over Retirement Age
  • Total population of Europe 800 Million
  • 1 Million Deaf
  • 80 Million Hard of Hearing
  • 1 Million Blind
  • 11 Million Low Vision
  • 2 Million Speech Impaired
  • 30 Million Intellectually Impaired
  • 3 Million Wheelchair Users
  • 45 Million Cannot Walk without an Aid
  • 22 Million Reduced Strength
  • 11 Million Reduced Co-ordination

80 Million Elderly
24
25
operator perspectives
  • 1. future business model

25
26
The Current Transaction Model
27
The Mobile Operator Business Model
Regu- lators
27
NO
SP
Network Operator
Service Provider Clearcut Communications
Users
Um
WL
Wireline Operator
RN
Roaming Network Operator
Transaction Flow
Courtesy SDR Forum
28
The Future B3G Transaction Model
28
29
The Future Business Model
Regu- lators
Operator Application Providers
APn
Non-Operator Application Providers
MMM
NO
Multi- Media Mgr
SP
Network Operator
Service Provider
Users
Um
Enhanced Capability
RS
WL
Wireline Operator
CPn
FD
P2P
Function Developer (SDR)
Wireless Personal Area Network
PAN
Wireless Personal Area Network
Wireless Personal Area Network
Non-Operator Content Providers
Operator Content Providers
RN
Roaming Network Operator
Transaction Flow
Courtesy SDR Forum
30
Interworking of Networks
APn
Billing
Application
Providers
APn
APn
MMM
Application
Application
NO
Providers
Providers
SP
Multi
-
Network
Service Provider
Users
Mgr
Operator
Um
Clearcut
Enhanced
Communications
Capability
MMM
MMM
NO
NO
SP
SP
Multi
-
Multi
-
Media
Network
Media
Mobile Network
Service Provider
Service Provider
Users
Users
Mgr
Operator
Mgr
Operator
Um
Um
Clearcut
Enhanced
Enhanced
Communications
IN House with NO
Capability
Capability
Billing
31
the new business paradigm
  • What can you bill - An operator perspective?
  • Operator created services
  • billed by Airtime
  • billed by Packet
  • Branded Content and Services
  • through Strategic Alliances
  • Co-Branded with Service Integrators
  • Airtime Revenue Share through Developer
    Partners
  • Airtime through Developers Portal
  • Subscription Services
  • Micro-payment revenues
  • P2P Content
  • DRM through Token purchase
  • Support of own content sharing to encourage usage
  • Partnerships are Key

32
operator perspectives
  • 2. introduction of new technologies

32
33
Data Rates vs. Mobility The ITU-R Vision
1. Systems beyond IMT-2000 will encompass the
capabilities of previous systems
Mobility
2. New capabilities of systems beyond IMT-2000
High
Dashed line indicates that the exact data rates
associated with systems beyond IMT-2000 are not
yet determined
New Mobile Access
Enhanced
IMT-2000
IMT-2000
.
Enhancement
New Nomadic / Local Area Wireless Access
Low
1
10
100
1000
Peak Useful Data Rate (Mb/s)
Digital Broadcast Systems
Nomadic / Local Area Access Systems
3. Seamless inter-working
34
MIMO
35
The Space Race
  • Convergence of ubiquitous wireless access and
    broadband internet creates insatiable demand for
    high bit rate wireless access
  • System capacity is interference limited - cannot
    be increased by increasing transmitted power
  • The spectrum has become a scarce and very
    expensive resource
  • For Cellular systems reducing cell size is not
    viable
  • Increasing spectral efficiency with multiple
    transmit and multiple receive antennas opens a
    new dimension, space, offering exceedingly high
    bit rates without increasing transmitted power
    bandwidth allocation

ownership as at 30 June 2003
35
36
MIMO
MIMO Increase data rates by exploiting multiple
antennas at both Tx and Rx.
Channel

Courtesy L.Samuels Lucent
37
MIMO Capacity Increases
C/Wlog2(det(IrHHH))
Nlog2(1SNR)
Capacity grows as the number of antennas!
Receiver Chip (2.1mmx1.9mm)
  • Increases the spectral efficiency
  • Compact antenna arrays
  • Low-cost receivers

Courtesy L.Samuels Lucent
38
Agent Technology
39
Jackdaw A Mobile Agent Framework
  • What is an Agent?
  • Your own personal assistant
  • Your connection to the electronic world
  • Your electronic representative
  • Your agent
  • Acts on your behalf
  • Reactively in response to requests
  • Proactively to further your goals

40
instead of this
40
41
we get this.. the big picture
go get
41
42
operator perspectives
  • 3. managing the network

42
43
End-to-End Network Management Issues (1)
  • Network equipments have a proprietary Network
    Management Interface.
  • Integration into common Network Management system
    is Costly and Time Consuming
  • Integration with Partner Platforms also Time
    consuming
  • Each handset variant has to be supported
    separately in the Network for WAP and other
    services
  • Handset software bug fixes and upgrades dealt
    with individually
  • In service fixes very costly and damaging to the
    brand
  • May delay handset launch
  • Major Operators already working together on the
    concept of a Common Handset Platform and a common
    approach to FOTA for upgrades

44
End-to-End Network Management Issues (2)
  • More new access technologies means more network
    management investment
  • The Operator needs a common approach to defining
    all the elements within his network including the
    handsets and the platforms of his partners thus
    bringing all the elements together to ensure ease
    of communication and enable rapid reaction to
    changes in the business model and technology
  • Delivery technology invisible to the user cannot
    be invisible to the operator
  • User simplicity means Operator complexity!

45
Software Defined Radio
  • what it can do for me

45
46
SDR helping to solve the operators problems?
Solutions
  • Using SDR for the new access technologies means a
    new technology can be introduced with common
    management interfaces
  • Using SDR as the key element of end-to-end
    network reconfigurability can also provides a
    common flexible approach to defining and
    integrating all the elements within his network
  • SDR techniques can potentially provide the
    approach to invisible service delivery as the
    User moves around their day-to day environment
  • SDR is the solution to respond flexibly to
    changes in the Regulatory environment and lack
    of global harmonisation in spectrum allocation
  • Spectrum Sharing
  • Spectrum Trading
  • Dynamic Spectrum Allocation

47
global frequency harmonisation
  • The WiMAX example the need for SDR

48
WiMAX is Global, but spectrum allocations differ
49
the regulator perspective
  • taking to market

49
50
The RTTE Directive
  • In Europe Type Approval was replaced by the RTTE
    Directive
  • RTTE shifts post-sale product liability to the
    manufacturer
  • Sowho will take responsibility if the user can
    download, install and use anybodys third party
    software ?

51
The RTTE Directive
  • Consider
  • A user with a Motorola terminal
  • With an airtime contract with Orange (UK)
  • Roaming on the Telefonica network (Spain)
  • With software downloaded from www.wobblyware.com
  • Who wants to take responsibility ?!
  • Consider also
  • A SDR basestation
  • Does the Manufacturer take it to Market?
  • Does the Operator put it into Service?
  • Does it depend on where the Software originated?
  • Whose Fault is it if it interferes?

52
The RTTE Directive
  • We need to detect software as well as hardware
    status
  • Remote (Re) Configuration Management
  • Remote Basestation Access - status, fault finding
  • Remote Terminal Access - status, fault finding
  • 3rd Party Terminal Download - Is it legitimate
  • Rogue Terminals - need to be able to disable them
  • (Re)Configuration Management Architecture offers
    a solution

53
(Re)-Configuration Management ArchitectureRMA -
UK Mobile VCE
54
E2R Project
  • End-to-End Reconfigurability
  • EC 6th Framework Project

55
E2R Project Objective
The key objective of the E2R project is to
devise, develop and trial architectural design of
reconfigurable devices and supporting system
functions to offer an expanded set of operational
choices to the users, application and service
providers, operators, regulators in the context
of heterogeneous Mobile Radio Systems Innovative
Research, development and proof of concept will
be sought in an end-to-end aspect, stretching
from user device all the way up to Internet
protocol, and services, and in reconfigurability
support, intrinsic functionalities such as
management and control, download support,
spectrum, regulatory framework and business
models
56
E2R Research Domain
57
Opportunities and Challenges
  • Challenges
  • Security
  • Secure delivery
  • Trusted Source
  • Accurate download
  • Availability
  • Rogue Terminals
  • Terminal Status
  • Network Management
  • Fault Finding
  • Regression
  • Blue Screen of Death!
  • CRM
  • Warranty
  • Liability
  • CSR Support
  • Erosion of Brand Values
  • Uncontrolled Downloads
  • Opportunities
  • Economies of Scale
  • Same variant for different Markets
  • Savings from Reduced Manufacturing costs
  • Common Look and Feel of Services
  • Personalised
  • Multi-domain
  • Services are Brand extensions
  • Special Needs
  • Spectrum Management
  • Dynamic Network Reconfiguration
  • Future Proofing

58
Conclusion
59
the way ahead
B3G will introduce an ever increasing range of
technologies and devices
  • the level of complexity will increase
  • the Operator must manage this in order to
    maintain network quality and customer base.
  • the Operator needs to accommodate changes in the
    regulatory environment
  • to remain competitive in the future the Operator
    needs to be able to react rapidly to support new
    technology.
  • All of this must be invisible to the user !

SDR offers a solution for coping with complexity
in our future communications world
60
SDR Business, Market and Social
Ramifications Thankyou Steve Hope SDR
Forum http//www.sdrforum.org France Telecom RD
UK Ltd stephen.hope_at_orange.co.uk Orange
447973992864
About PowerShow.com