Swedish ICT Market Overview

1
Swedish ICT Market Overview
Invest in Sweden Agency, October 2007
2
Long tradition of global activity
Source Invest in Sweden Agency, 2007
3
1999
Swedish ICT skills attracts attention
2003
2006
COMPETITION -- PLACES TO BEAT
4
Synergies from Swedish high tech industries-
Long tradition of complex system design

• Worlds first production of fly-by-wire fighters
  for unstable flight mode in subsonic speed
• Pioneer in wireless and mobile communication
  systems
• Premium car developer and leadership in heavy
  truck design
• Dynamic RD cooperation between university,
  industry and government

5
Swedes like new technology

• 
  of population
• Mobile telephone usage, pop 100
• Senior citizens own mobile phones 76
• Internet usage, population 80
• Internet usage, corporations 99
• Broadband access, population 50
• Computer density, population 77
• Farmers using internet 87

Note Total population 9 100 000 Source Exido,
IMD etc
6
Public sector helps drive ICT development

• Availability 24-hours online
• The virtual Swedish Customs and its StairSec
• National Tax Board Swedes file tax returns
  online
• The Swedish Social Insurance Administration
• most services and information are online
• Swedish National Labor Market Administration
  all services are online
• Swedish Road Administration service and
  information available online
• Golden Link Prize for authorities with most
  innovative use of ICT

7
World leader in advanced broadband-
Fibre-to-the-home technology

• Sweden is the most advanced country, where this
  technology is used by over 27 percent (European
  average is 1.4 percent)
• 150 networks in Sweden offer FTTH services to
  clients and with the so-called CityNet Access
  scheme, these networks will be co-ordinated on a
  national level
• 75 Percent of broadband connections are 2 Mb/s or
  more

Source Telecom Markets for Informa Telecoms
Medias Broadband Subscriber Database 2007
8
Advanced infrastructure
Source IMD World Competitiveness yearbok 2007
9
Top player in ICT readiness
Source World Economic Forum
10
Tech-savvy senior citizens

• Nearly 80 percent over the age of 60 send
  digital photos or film clips to family and
  friends
• An increasing number use the internet to
  download music 23 percent over the age of 60
  will do so this year
• 50 percent over the age of 60 will shop online
  more in the next year
• 23 percent read blogs regularly. One in ten
  would like to write their own blog this year

Source TeliaSonera survey 2007
11
Total expenditure on RD 2005, Percent of GDP
Source IMD World Competitiveness Yearbook 2007
12
Variety of centres of excellence - Selection of
recent investments

• Yahoo mobile services (US)
• Cambridge Silicon Radio bluetooth and
  software GPS (UK)
• Symantec wireless security (US)
• Electronic Arts gaming development (US)
• Google online video collaboration (US)
• Motorola IP video (US)
• Sirf radio chip design for GPS and Bluetooth
  (US)
• Checkpoint mobile security (US/Isr)
• Sogeti software testing (Fr)
• Oracle telecom service delivery platforms
  (US)
• General Motors (SAAB) vehicle infotainment
  (US)
• ZTE wireless RD (China)
• Huawei wireless RD (China)

13
A unique pilot market for 3G products services

• 20 of 70 registered mobile companies were
  actively selling services during 2006
• 5 Mobine Network Operators (MNO)
• TeliaSonera, Tele2, Telenor, 3 and Swefour
• Approx. 15 active Mobile Vertual Network
  Operators (MVNO) of which 4 owned by the MNOs
  Halebop, Tango/Optimal Telecom, Djuice and
  Glocalnet
• 4 Universal Mobile Telecommunications System
  (UMTS) service providers sharing 2 networks, 97
  coverage (population, 2007)
• Digital Code Division Multiple Access CDMA 450
  mHz network covers 80 percent of Sweden's
  geography (June 2007)
• Regional wireless broadband networks being
  deployed (WiMax UMTS TDD)
• Fierce competition on city-wide WiFi networks

Sources PTS and others