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Eating for Health meeting the Challenge

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Eating for Health : A Diet Action Plan for Scotland 1996. Known as the, Scottish Diet Action Plan SDAP. 10 year action plan to improve diet ... – PowerPoint PPT presentation

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Title: Eating for Health meeting the Challenge


1
Eating for Health meeting the Challenge
  • Food and Health Policy in Scotland

2
The Scottish Diet 1993 commonly referred to as
the James Report
  • Report of a Working Party to the Chief Medical
    Officer for Scotland
  • Published by the Scottish Office Home and Health
    Dept. Dec 1993
  • Surveyed the current diet of the Scottish people
  • Assessed relevance of diet to health
  • Made proposals for improvements in the Scottish
    diet
  • Assessed the likely impact

3
Scotlands Health a Challenge to us All Eating
for Health A Diet Action Plan for Scotland 1996
  • Known as the, Scottish Diet Action Plan SDAP
  • 10 year action plan to improve diet
  • Long term outcomes 20-30 years to see impact
  • 15 key recommendations
  • 71 actions
  • Towards a Healthier Scotland, 1999
  • Our National Health a plan for action, a plan
    for change 2000.

4
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5
Major influences since 1996
  • Food Standards Agency UK 1998
  • Devolution
  • Social justice and health inequalities agendas
  • Health Improvement Directorate
  • NOF and HIF
  • The Challenge 2003
  • WHO and European policy

6
Eating for Health meeting the Challenge 2004
  • Strategic framework integrates SE wide food
    policy and strategies of key delivery partners,
    eg. FSA Scotland
  • helps develop local and regional nutrition action
    plans
  • announces new leadership, communication and
    consultation structures
  • Scottish Food and Health Council
  • Food and Health Alliance.
  • Sets out Action plan for 2004

7
Food and Health Strategy
influencers
Increase demand for healthy food

Supply that demand for healthy food
Increase fruit veg Decrease saturated fat
Tackling the barriers
levers
affordability availability culture skills
8
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9
The consumer
  • NHS Scotland Health Promotion Depts
  • NHS Health Scotland
  • SE Healthyliving campaign
  • FSA activity incl. food labelling work, European
    and UK
  • Schools Smart cooking, Dish it Up, NHSS, LAs
  • Fruit in Schools
  • Adventures in Foodland
  • Breast feeding strategy and coordination
  • NHSS and NHS HS Infant feeding resources
  • SNDRI, Towards Healthier Eating

10
Healthyliving campaign
  • Inform, support and inspire the public to adopt
    healthier lifestyles
  • Combine food and physical activity messages
  • Encourage partners, including the food industry,
    to endorse the messages and help create healthier
    environments and opportunities
  • Support health professionals, partners and
    service providers in delivering health
    improvement on the ground

11
Preparation and provision
  • FSA Catering for Health module
  • public sector catering nutritional standards,
    model guidelines
  • Hungry for Success 63.5m
  • Nutrient based product specifications
  • Guidelines for pre 5s food provision
  • REHIS Food and Health course
  • Scottish Healthy Choices Award

12
Food Access low income and rural areas
  • NHSS and local government local and regional food
    and health strategies
  • community planning, local health plans
  • community based food initiatives
  • Scottish Community Diet Project 1.2 m
  • Healthy living centres. SIPS
  • National demonstration projects
  • FSA research and evidence
  • No Fare conference

13
Manufacturing, processing,retailing
  • Ministerial influence
  • Integration into Enterprise strategies
  • New product development
  • Food composition
  • FSA health claims
  • Support from SE food marketing
  • Food and Drink Excellence Awards
  • Strategic alliances with retailers
  • Convenience sector initiative

14
Primary production
  • Integration of rural affairs, health and
    sustainability strategies
  • prioritising SE processing and marketing grant
    schemes
  • SERAD sponsored research into developing the
    Local food sector
  • Feeding the Interest
  • supporting through research ABRG
  • CAP reforms
  • Organic Action Plan and biodiversity

15
Monitoring, evaluation and reporting
  • What impact are we having on behaviour?
  • monitoring / surveillance
  • Dietary targets
  • research on attitudes, knowledge, beliefs
  • market trends

16
additional impacts
  • Integration of Food and Health policy into wider
    HI agenda
  • Development of supportive legislation, national
    guidance, HDLs
  • Capacity
  • Workforce development for health
  • Voluntary sector, community sector
  • Food science and technology
  • Media tracking and public opinion impact on the
    culture

17
www.healthyliving.gov.uk Gillian
Kynoch Scottish Food and Health
Co-ordinator Scottish Executive Health
Department St Andrews House Regent
Road Edinburgh ED1 3DG 0131 244
4387 gillian.kynoch_at_scotland.gsi.gov.uk
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