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Eating for Health meeting the Challenge


Eating for Health : A Diet Action Plan for Scotland 1996. Known as the, Scottish Diet Action Plan SDAP. 10 year action plan to improve diet ... – PowerPoint PPT presentation

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Title: Eating for Health meeting the Challenge

Eating for Health meeting the Challenge
  • Food and Health Policy in Scotland

The Scottish Diet 1993 commonly referred to as
the James Report
  • Report of a Working Party to the Chief Medical
    Officer for Scotland
  • Published by the Scottish Office Home and Health
    Dept. Dec 1993
  • Surveyed the current diet of the Scottish people
  • Assessed relevance of diet to health
  • Made proposals for improvements in the Scottish
  • Assessed the likely impact

Scotlands Health a Challenge to us All Eating
for Health A Diet Action Plan for Scotland 1996
  • Known as the, Scottish Diet Action Plan SDAP
  • 10 year action plan to improve diet
  • Long term outcomes 20-30 years to see impact
  • 15 key recommendations
  • 71 actions
  • Towards a Healthier Scotland, 1999
  • Our National Health a plan for action, a plan
    for change 2000.

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Major influences since 1996
  • Food Standards Agency UK 1998
  • Devolution
  • Social justice and health inequalities agendas
  • Health Improvement Directorate
  • NOF and HIF
  • The Challenge 2003
  • WHO and European policy

Eating for Health meeting the Challenge 2004
  • Strategic framework integrates SE wide food
    policy and strategies of key delivery partners,
    eg. FSA Scotland
  • helps develop local and regional nutrition action
  • announces new leadership, communication and
    consultation structures
  • Scottish Food and Health Council
  • Food and Health Alliance.
  • Sets out Action plan for 2004

Food and Health Strategy
Increase demand for healthy food

Supply that demand for healthy food
Increase fruit veg Decrease saturated fat
Tackling the barriers
affordability availability culture skills
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The consumer
  • NHS Scotland Health Promotion Depts
  • NHS Health Scotland
  • SE Healthyliving campaign
  • FSA activity incl. food labelling work, European
    and UK
  • Schools Smart cooking, Dish it Up, NHSS, LAs
  • Fruit in Schools
  • Adventures in Foodland
  • Breast feeding strategy and coordination
  • NHSS and NHS HS Infant feeding resources
  • SNDRI, Towards Healthier Eating

Healthyliving campaign
  • Inform, support and inspire the public to adopt
    healthier lifestyles
  • Combine food and physical activity messages
  • Encourage partners, including the food industry,
    to endorse the messages and help create healthier
    environments and opportunities
  • Support health professionals, partners and
    service providers in delivering health
    improvement on the ground

Preparation and provision
  • FSA Catering for Health module
  • public sector catering nutritional standards,
    model guidelines
  • Hungry for Success 63.5m
  • Nutrient based product specifications
  • Guidelines for pre 5s food provision
  • REHIS Food and Health course
  • Scottish Healthy Choices Award

Food Access low income and rural areas
  • NHSS and local government local and regional food
    and health strategies
  • community planning, local health plans
  • community based food initiatives
  • Scottish Community Diet Project 1.2 m
  • Healthy living centres. SIPS
  • National demonstration projects
  • FSA research and evidence
  • No Fare conference

Manufacturing, processing,retailing
  • Ministerial influence
  • Integration into Enterprise strategies
  • New product development
  • Food composition
  • FSA health claims
  • Support from SE food marketing
  • Food and Drink Excellence Awards
  • Strategic alliances with retailers
  • Convenience sector initiative

Primary production
  • Integration of rural affairs, health and
    sustainability strategies
  • prioritising SE processing and marketing grant
  • SERAD sponsored research into developing the
    Local food sector
  • Feeding the Interest
  • supporting through research ABRG
  • CAP reforms
  • Organic Action Plan and biodiversity

Monitoring, evaluation and reporting
  • What impact are we having on behaviour?
  • monitoring / surveillance
  • Dietary targets
  • research on attitudes, knowledge, beliefs
  • market trends

additional impacts
  • Integration of Food and Health policy into wider
    HI agenda
  • Development of supportive legislation, national
    guidance, HDLs
  • Capacity
  • Workforce development for health
  • Voluntary sector, community sector
  • Food science and technology
  • Media tracking and public opinion impact on the

17 Gillian
Kynoch Scottish Food and Health
Co-ordinator Scottish Executive Health
Department St Andrews House Regent
Road Edinburgh ED1 3DG 0131 244