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CORPORATE MEETINGS

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CORPORATE OVERVIEW. Procurement departments playing greater role in ... CORPORATE OVERVIEW. Wellness and environment. Meetings are smaller and shorter ... – PowerPoint PPT presentation

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Title: CORPORATE MEETINGS


1
CORPORATE MEETINGS INCENTIVE INDUSTRY OVERVIEW
2
CORPORATE / INCENTIVE OVERVIEW
  • Corporate Meetings and
  • Incentive Industry Overview

3
CORPORATE OVERVIEW
The Corporate Meetings Market
  • Industry Overview
  • Distribution Channels
  • Industry Trends
  • Marketing

4
CORPORATE OVERVIEW
Corporate Meetings - Types
  • Internally for Employees
  • Sales Meeting, Executive Retreat
  • Externally for Market
  • AGM, Product Launch
  • Workshops and Training
  • Sales Training, Team Building

5
CORPORATE OVERVIEW
Distribution Channel
6
CORPORATE OVERVIEW
Distribution Channel - Corporates
  • Decision Maker
  • CEO
  • Senior Management
  • Department Head
  • Recommender and Organiser
  • Sales Marketing
  • Human Resources
  • Event Manager

7
CORPORATE OVERVIEW
Destination Selection
  • Accessibility for Attendees
  • Affordability
  • 4 5 star Venues and Accommodation
  • Corporate HQ, Regional Office
  • Key Market / Audience
  • Safe and Secure

8
CORPORATE OVERVIEW
Industry Overview
  • Initiated and decided by Company
  • Short planning time 3 mnths to 2 yrs
  • Small to medium in size 50 to 500
  • Compulsory attendance for employees
  • Decision based on local audience
  • Can repeat destinations

9
CORPORATE OVERVIEW
Industry Overview
  • Growing use of technology to source information
  • Internet shopping growing rapidly
  • By-passing intermediaries i.e. agents,
  • ground operators
  • Event promotion not required
  • Exception AGM and Product launch

10
CORPORATE OVERVIEW
Industry Overview
  • Procurement departments playing greater role in
    destination choice
  • Higher value for money
  • Higher ROI required
  • Standardized meeting purchasing policies and
    procedures in place
  • Security threats creating more red tape

11
CORPORATE OVERVIEW
Industry Overview
Event marketing provides the best ROI across all
geographies
12
CORPORATE OVERVIEW
Industry Overview
  • Wellness and environment
  • Meetings are smaller and shorter
  • Short haul / regional
  • Higher frequency
  • Content more business like

13
CORPORATE OVERVIEW
Industry Overview
  • Demographics changing
  • Multi-cultural attendees
  • Greater number of women / single travelers
  • Ageing workforce
  • Destination choice
  • Unique
  • Second tier

14
CORPORATE OVERVIEW
Marketing to Corporate Meetings Sector
  • Target audience
  • Corporate Agents (Recommenders)
  • Corporate End Users (Decision Makers)

15
CORPORATE OVERVIEW
Marketing to Corporate Meetings Sector
  • Destination Sell
  • Destination Appeal
  • Venue and Accommodation quality and cost
  • Accessibility for Attendees
  • Safety and Security
  • Local Expertise - suppliers

16
CORPORATE OVERVIEW
Marketing to Corporate Meetings Sector
  • Web
  • Online Planners Guide
  • RFP (Request for Proposals)
  • Trade shows
  • Europe IMEX, EIBTM, Convex
  • USA ITME, MPI
  • Sales calls
  • E marketing / newsletters
  • Planners Guide

17
INCENTIVE OVERVIEW
The Incentive Market
18
INCENTIVE OVERVIEW
The Incentive Market
  • Industry Overview
  • Distribution Channels
  • Industry Trends
  • Market Profiles
  • Developing Incentive Proposals

19
INCENTIVE OVERVIEW
The Incentive Market
  • What is an incentive program ?
  • A reward program for performance
  • Forms of incentives
  • Cash
  • Merchandise
  • Group travel
  • Independent travel

20
INCENTIVE OVERVIEW
The Incentive Market
  • Rewards are often tiered based on level of
    achievement

21
INCENTIVE OVERVIEW
Incentives - Types
  • Industry sectors
  • Automotive
  • Insurance
  • Pharmaceutical
  • Information Technology
  • Direct Sales

22
INCENTIVE OVERVIEW
Incentives Key Determinates
  • Destination appeal
  • Unique experience
  • WOW factor
  • High quality accommodation (5 star / resorts)

23
INCENTIVE OVERVIEW
Incentives Key Determinates
  • Quality food and beverage
  • Quality service
  • Creative ideas for theme dinners, itinerary
  • Accessibility
  • Value for money

24
INCENTIVE OVERVIEW
Incentives Distribution
25
INCENTIVE OVERVIEW
Incentives Distribution
26
INCENTIVE OVERVIEW
Incentives Distribution
  • Corporation
  • Decision Maker
  • CEO / Senior Management
  • Recommenders and Influencers
  • Sales and marketing
  • Human resources
  • Event managers

27
INCENTIVE OVERVIEW
Market Profile - Europe
  • Group size 50 500
  • Lead time 12 24 months
  • Budget US3,000 to 5,000 per pax
  • Shorter duration 4/5 days or shorter

28
INCENTIVE OVERVIEW
Market Profile - Europe
  • More resilient than USA market
  • Wide choice of destinations
  • E.g. Middle East Dubai, Eastern Europe,
    Africa, USA/Canada, Caribbean, Asia

29
INCENTIVE OVERVIEW
Incentive Proposals
  • Unique sightseeing programs
  • Quality hotels resorts 4 to 5 star
  • Theme events or award nights
  • Unique venues
  • High quality food and beverage
  • Unique transport options
  • Team building

30
INCENTIVE OVERVIEW
Incentive Proposals
  • Types of Transport
  • Harley Davidson
  • Take a camel out to dinner
  • Sports cars
  • Hot air ballooning
  • Vintage trains
  • Tramcar restaurant

31
INCENTIVE OVERVIEW
Incentive Proposals
  • Team Building
  • Sailing regatta on Sydney Harbour
  • Dragon boat racing
  • Grand Prix rallies

32
INCENTIVE OVERVIEW
Incentive Marketing
  • Tradeshows
  • Europe IMEX, EIBTM, Convex
  • USA ITME
  • Asia Pacific AIME, IT CMA
  • Sales Calls
  • Trade media advertising and PR
  • Sites and familiarizations
  • Website and enews

33
INCENTIVE OVERVIEW
Incentive Material
  • Motivational brochure
  • DVD
  • Incentive launch and promotion material
  • Post cards, email teasers
  • Pillow gifts
  • Welcome banners

34
Thank You
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