CORPORATE MEETINGS

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CORPORATE MEETINGS INCENTIVE INDUSTRY OVERVIEW
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CORPORATE / INCENTIVE OVERVIEW

• Corporate Meetings and
• Incentive Industry Overview

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CORPORATE OVERVIEW
The Corporate Meetings Market

• Industry Overview
• Distribution Channels
• Industry Trends
• Marketing

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CORPORATE OVERVIEW
Corporate Meetings - Types

• Internally for Employees
• Sales Meeting, Executive Retreat
• Externally for Market
• AGM, Product Launch
• Workshops and Training
• Sales Training, Team Building

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CORPORATE OVERVIEW
Distribution Channel
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CORPORATE OVERVIEW
Distribution Channel - Corporates

• Decision Maker
• CEO
• Senior Management
• Department Head
• Recommender and Organiser
• Sales Marketing
• Human Resources
• Event Manager

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CORPORATE OVERVIEW
Destination Selection

• Accessibility for Attendees
• Affordability
• 4 5 star Venues and Accommodation
• Corporate HQ, Regional Office
• Key Market / Audience
• Safe and Secure

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CORPORATE OVERVIEW
Industry Overview

• Initiated and decided by Company
• Short planning time 3 mnths to 2 yrs
• Small to medium in size 50 to 500
• Compulsory attendance for employees
• Decision based on local audience
• Can repeat destinations

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CORPORATE OVERVIEW
Industry Overview

• Growing use of technology to source information
• Internet shopping growing rapidly
• By-passing intermediaries i.e. agents,
• ground operators
• Event promotion not required
• Exception AGM and Product launch

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CORPORATE OVERVIEW
Industry Overview

• Procurement departments playing greater role in
  destination choice
• Higher value for money
• Higher ROI required
• Standardized meeting purchasing policies and
  procedures in place
• Security threats creating more red tape

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CORPORATE OVERVIEW
Industry Overview
Event marketing provides the best ROI across all
geographies
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CORPORATE OVERVIEW
Industry Overview

• Wellness and environment
• Meetings are smaller and shorter
• Short haul / regional
• Higher frequency
• Content more business like

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CORPORATE OVERVIEW
Industry Overview

• Demographics changing
• Multi-cultural attendees
• Greater number of women / single travelers
• Ageing workforce
• Destination choice
• Unique
• Second tier

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CORPORATE OVERVIEW
Marketing to Corporate Meetings Sector

• Target audience
• Corporate Agents (Recommenders)
• Corporate End Users (Decision Makers)

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CORPORATE OVERVIEW
Marketing to Corporate Meetings Sector

• Destination Sell
• Destination Appeal
• Venue and Accommodation quality and cost
• Accessibility for Attendees
• Safety and Security
• Local Expertise - suppliers

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CORPORATE OVERVIEW
Marketing to Corporate Meetings Sector

• Web
• Online Planners Guide
• RFP (Request for Proposals)
• Trade shows
• Europe IMEX, EIBTM, Convex
• USA ITME, MPI
• Sales calls
• E marketing / newsletters
• Planners Guide

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INCENTIVE OVERVIEW
The Incentive Market
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INCENTIVE OVERVIEW
The Incentive Market

• Industry Overview
• Distribution Channels
• Industry Trends
• Market Profiles
• Developing Incentive Proposals

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INCENTIVE OVERVIEW
The Incentive Market

• What is an incentive program ?
• A reward program for performance
• Forms of incentives
• Cash
• Merchandise
• Group travel
• Independent travel

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INCENTIVE OVERVIEW
The Incentive Market

• Rewards are often tiered based on level of
  achievement

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INCENTIVE OVERVIEW
Incentives - Types

• Industry sectors
• Automotive
• Insurance
• Pharmaceutical
• Information Technology
• Direct Sales

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INCENTIVE OVERVIEW
Incentives Key Determinates

• Destination appeal
• Unique experience
• WOW factor
• High quality accommodation (5 star / resorts)

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INCENTIVE OVERVIEW
Incentives Key Determinates

• Quality food and beverage
• Quality service
• Creative ideas for theme dinners, itinerary
• Accessibility
• Value for money

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INCENTIVE OVERVIEW
Incentives Distribution
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INCENTIVE OVERVIEW
Incentives Distribution
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INCENTIVE OVERVIEW
Incentives Distribution

• Corporation
• Decision Maker
• CEO / Senior Management
• Recommenders and Influencers
• Sales and marketing
• Human resources
• Event managers

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INCENTIVE OVERVIEW
Market Profile - Europe

• Group size 50 500
• Lead time 12 24 months
• Budget US3,000 to 5,000 per pax
• Shorter duration 4/5 days or shorter

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INCENTIVE OVERVIEW
Market Profile - Europe

• More resilient than USA market
• Wide choice of destinations
• E.g. Middle East Dubai, Eastern Europe,
  Africa, USA/Canada, Caribbean, Asia

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INCENTIVE OVERVIEW
Incentive Proposals

• Unique sightseeing programs
• Quality hotels resorts 4 to 5 star
• Theme events or award nights
• Unique venues
• High quality food and beverage
• Unique transport options
• Team building

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INCENTIVE OVERVIEW
Incentive Proposals

• Types of Transport
• Harley Davidson
• Take a camel out to dinner
• Sports cars
• Hot air ballooning
• Vintage trains
• Tramcar restaurant

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INCENTIVE OVERVIEW
Incentive Proposals

• Team Building
• Sailing regatta on Sydney Harbour
• Dragon boat racing
• Grand Prix rallies

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INCENTIVE OVERVIEW
Incentive Marketing

• Tradeshows
• Europe IMEX, EIBTM, Convex
• USA ITME
• Asia Pacific AIME, IT CMA
• Sales Calls
• Trade media advertising and PR
• Sites and familiarizations
• Website and enews

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INCENTIVE OVERVIEW
Incentive Material

• Motivational brochure
• DVD
• Incentive launch and promotion material
• Post cards, email teasers
• Pillow gifts
• Welcome banners

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Thank You