The Corporate Focus and Identity - PowerPoint PPT Presentation

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The Corporate Focus and Identity

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Examine a new model for organizational identity. Explore examples of this. Corporate level. Team or group level. Collect feedback and ideas for further work ... – PowerPoint PPT presentation

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Title: The Corporate Focus and Identity


1
The Corporate FocusandIdentity
  • The Zen of Betty
  • Gig Griffith Greg Liverman

2
Purpose
  • Explore Corporate Identity models
  • Examine the problem current corporate models
  • Examine a new model for organizational identity
  • Explore examples of this
  • Corporate level
  • Team or group level
  • Collect feedback and ideas for further work

3
The Problem
  • Markets are changing
  • We are driven by market trends without
    understanding the market we are in
  • Customers interactions with companies are
    changing
  • The customer expects service to be simple and
    straightforward, but the technologies and
    products they purchase are more complex
  • The number and complexity of the interactions is
    increasing
  • There are too many boundaries within our
    organizations
  • How do companies maintain relevance?

4
Ego-Centric
5
A More Relevant Identity is Needed
6
Relationship-Centric
Id
Markets are conversations
An organization is a structured relationship
7
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    useful?
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