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How Social Media and Online Strategy Have Made Me A Better Fundraiser.

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Photo sharing: Flickr. Video sharing: YouTube. Philosophy. Of. Online Strategy. Tools. ... Community Networking. Fundraising. Social Media and Online ... – PowerPoint PPT presentation

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Title: How Social Media and Online Strategy Have Made Me A Better Fundraiser.


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How Social Media and Online Strategy Have Made Me
A Better Fundraiser.
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How Social Media and Online Strategy Have Made Me
A Better Organizer.
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How Social Media and Online Strategy Have Made Me
A Better Networker.
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How Social Media and Online Strategy Have Made Me
A Better Person.
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How Social Media and Online Strategy Can Make You
A Better Person. Non-Profit Edition
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  • Who has a website?
  • Can you collect email addresses on your website?
  • Can you accept online donations on your website?

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  • How does your website engage your audience?
  • Do you provide current relevant content?
  • Do you tell your story through photos, videos, or
    podcasts?
  • Do you have a blog?
  • Do you use social media networks?

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  • How do people find your website?
  • Do you use email marketing to drive traffic to
    your website?
  • Can people find your website in search engines?
  • Do you use online advertising?
  • Do your publish your URL on every communication,
    both online and offline?

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Definitions Tools
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Website. A collection of related web pages,
images, videos or other digital assets that are
addressed with a common domain name.
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Blog. A type of website, usually maintained by
an individual with regular entries of commentary,
descriptions of events, or other material such as
graphics or video. Entries are commonly displayed
in reverse-chronological order.
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Search Engine. A tool designed to search for
information on the internet.
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Social Media. Any online content created by
people using highly accessible and scalable
publishing technologies.
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High Profile Social Media Tools Micro-blogging
Twitter Social networking Facebook, LinkedIn,
Ning Photo sharing Flickr Video sharing
YouTube
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Philosophy Of Online Strategy
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Tools. Hey, lets start Twitting, get a
FaceSpace page, and pay for an expensive
website!
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Audience. Ill follow these celebrities and
random peoplethey seem like a good audience.
Then well use Facebook ads to push them to our
website and profile pages.
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Competitors. So and So, Inc. is using Twitter
to post video links and putting coupons on their
website. It must be working! Lets do it!
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Objectives. Hey, wait a minutewhy exactly are
we doing this again? And why did we pay for an
expensive website and Facebook ads?
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Strategy. Heymaybe we should turn our reasons
for doing this into a real plan with actual
results.
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Time. Are we prepared to commit the necessary
time and resources to this effort?
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Objectives. Do you know what you want to
accomplish with these efforts BEFORE you start to
put them into action? Marketing
Awareness? Community Networking? Fundraising?
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Audience. Who do you want to reach? Where do
they communicate online? What information are
they looking for?
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Strategy. How will you utilize all of these
elements to help form a clear, actionable and
comprehensive plan?
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Tools. Which social networks and online media
strategies will best achieve your organizations
goals?
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Final Note Websites, Blogs Social Media are
not a silver bullet, solve-all, or the
fundraising form of salvation. They are simply
tools.
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Marketing Awareness
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Community Networking
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Fundraising
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  • Social Media and Online Fundraising allow us to
  • Educate, engage and empower individuals.
  • Provide tools that allow supporters to
    communicate and solicit in their own social
    networks.
  • Communicate Consistently Compliment Constantly

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