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ADVOCACY TRAINING

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'Never doubt that a small group of thoughtful, committed citizens can ... City Council members. MEDIA RELATIONS. Outreach to Reporters. Have your facts straight ... – PowerPoint PPT presentation

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Title: ADVOCACY TRAINING


1
ADVOCACY TRAINING
  • Effectively Communicating with Policymakers and
    the Media

2
Never doubt that a small group of thoughtful,
committed citizens can change the world.
Margaret Mead 1901 1978
3
OBJECTIVES
  • What is advocacy?
  • Key audiences
  • Building partnerships
  • Telling your story
  • Communications tactics
  • Sustaining advocacy
  • What is success?

4
WHAT IS ADVOCACY?
  • Speech, written word and/or action regarding
    issue
  • delivered by a supporter or defender of the
    issue
  • You!
  • Fact sheets
  • One-on-one meetings
  • Rallies
  • Testimony
  • Commentaries
  • Letters-to-the-editor / opinion editorials

5
WHY ADVOCACY?
  • Put a face on the issue
  • Demonstrate human impacts
  • Build trust
  • Become a resource
  • You have a right!

6
KEY AUDIENCES
  • Those who can enact policies, educate
    audiences, and/or support your issue

7
BUILDING PARTNERSHIPS
  • Share common short-term and long-term goal(s)
  • Demonstrate broad and diverse support
  • Appeal to your audiences
  • Provide communications networks

8
POTENTIAL PARTNERS
WHO?
  • Business
  • Community-based organizations
  • Ethnic groups
  • Faith-based organizations
  • Non-profit health organizations

9
TELLING YOUR STORY
  • Identify issues
  • Obtain facts
  • Develop messages
  • Anticipate questions

10
COMMUNICATIONS TACTICS
  • Policymaker outreach
  • Media relations
  • Constituent and partner education
  • Business community outreach

11
POLICYMAKER OUTREACH Legislative Visits
  • District-specific or leadership
  • Demonstrate broad support
  • Designate a team leader
  • Be brief
  • Offer yourself as a resource

12
POLICYMAKER OUTREACH Other Audiences, Same
Approach
  • US Senators and Congressional Representatives
  • Regulators
  • County Supervisors
  • City Council members

13
MEDIA RELATIONS
Outreach to Reporters
  • Have your facts straight
  • Make it relevant
  • If you cant answer, get back to them
  • No such thing as off the record
  • Media training is recommended
  • Offer yourself as a resource

14
CONSTITUENT AND PARTNER EDUCATION
  • Identify common ground
  • Stay in touch
  • Provide information
  • about your efforts
  • Keep them updated
  • Assist them when you can

15
SUSTAINING ADVOCACY
  • Have a plan for regular contact
  • Send information
  • through various sources
  • Provide invitations to
  • events tours

16
WHAT IS SUCCESS
  • Organizing
  • Identify goals
  • Identify objectives
  • Becoming a resource
  • Positive media coverage
  • Impacting policy

17
Questions?
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