Academic Health PromotionWellness Programs

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Academic Health Promotion/Wellness Programs

• Dr. John W. Munson

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Definition of a Certified Wellness Practitioner

• The Certified Wellness Practitioner is a
  college/university educated undergraduate who has
  knowledge and experience in current theory and
  strategies in health promotion and disease
  prevention. The CWP is able to utilize effective
  health promotion models to assess needs, and
  consequently design, implement and evaluate
  interventions for individuals and populations. A
  CWP also has the ability to apply current
  theories and models to encourage others to engage
  in health promotion and prevention activities.
  The CWP can also help create health-enhancing
  environments through the initiation of
  organizational and cultural changes. This
  individuals education is grounded in scientific
  theory and fact, program implementation design,
  marketing strategy and promotion, and a thorough
  understanding of human wellness potential.

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Certified Wellness Practitioner Content Areas

• Scientific Base
• Courses in this category build a scientific
  base by exposing students to new knowledge,
  theories and current research.
• Epidemiology
• Exercise Physiology and Testing
• Functional Anatomy and/or Kinesiology
• Basic Statistics
• Introduction to Research
• Human Development

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Certified Wellness Practitioner Content Areas

• Building Healthy Behaviors
• Courses in this category build professional
  skills and knowledge sufficient to work with
  clients to produce healthier lifestyles.
• Health Assessment and Evaluation
• Health behavior change processes
• Human Growth and Development
• Health Psychology
• Life Coaching/Personal Training
• Nutrition
• Substance Abuse
• Stress Management

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Certified Wellness Practitioner Content Areas

• Professional Skills
• Courses in this area assure that programs
  graduate individuals skilled in communication,
  program design, needs analysis and program
  evaluation.
• Wellness Philosophy
• Group Leadership Skills for Worksite Wellness
• Health Promotion Program Marketing
• Wellness Business Management
• Wellness Program Implementation
• Practicum and Internship Experience
• Technology and Wellness Presentation Skills
• Motivational Interviewing and Counseling in
  Wellness Programs

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Definition of a Certified Wellness Specialist

• The Certified Wellness Specialist (CWS) is a
  masters degree prepared person educated to be a
  member or leader of a management team and able to
  plan, deliver and evaluate wellness program
  effectiveness. The CWS trained individual is
  capable of initiating programs to develop
  wellness cultures in educational institutions,
  corporations and organizations. The CWS person
  is skilled in problem analysis, solution
  development and effectively selects tools and
  models to maximize human potential across the
  lifespan. The CWS possesses human resource
  skills and business management skills that
  enhance an organizations health promoting
  potential.

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Certified Wellness Specialist Content Areas

• Wellness Program Design
• Health and Wellness Counseling
• Research Methods
• Worksite Wellness Program Design and
  Evaluation
• Leadership Skills for Wellness Managers
• Counseling/Interviewing Skills for Wellness
  Managers

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Certified Wellness Specialist Content Areas

• Wellness Program Implementation
• Sport and Fitness Conditioning
• Environmental Health
• Health Risk Identification and Management
• Disease Management
• Advanced Exercise/Fitness Physiology
• Anger Management Theory
• Adult Education Theory

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Certified Wellness Specialist Content Areas

• Wellness Business Management
• Advanced Business Communication Skills
• Business Management/Finance and Accounting
• Research Statistics
• Personal and Organizational needs Assessment
  and Analysis
• Organizational Behavior and Communication
• Marketing Wellness Programs
• Gerontology and Wellness
• Health Economics
• Employee Benefits Management

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Certified Wellness Specialist Content Areas

• Practical Experience in Wellness
• Program Implementation
• Project or Thesis
• Practicum
• Internship