STAFF FEDERATION BENEFITS MARKETING SUPPORT

1
'The Basics'
Understanding Federation Services
2
Points of Discussion

• STAFF

• FEDERATION BENEFITS

• FEDERATION BENEFITS

• TYPES OF CAMPAIGNS

• CAMPAIGN OUTREACH

• DONOR OUTREACH

• FEDERATION ASSISTANCE

3
Staff

• Board of Directors

• Gail Diesel-Reynolds, Interim CEO
• Governance Administration
• Personnel Management
• Strategic Planning
• Policy Development
• Board Logistics Support

4
Staff

• David Venne, Director of Finance
  Administration
• Finance and Operations
• Fiscal Management
• Budget Development and Administration
• Office and Office Systems Administration

• Stephen Nicholson, Senior Accountant
• Campaign Fund Management
• Pledge Reporting
• Fund Distribution
• Donor Acknowledgements

5
Staff

• Lisa Reeves, Office Manager
• Internal Communications
• Supplies and Equipment
• Vendor Relations
• Campaign Event Coordination

• Sharon Smith, Receptionist
• Administrative Assistance To CEO
• Phones

6
Staff

• Jeffrey C. Lee, Director of Campaign Services
• Member Relations
• Membership Eligibility
• Membership Data Management
• Member Recruitment and Retention
• Member Training

• Rosa Brizuela, Campaign Services Manager
• Federation and CFC Applications
• State and Local Campaign Applications
• State Charitable Registration Information

7
Staff

• J. Delice Brown, Director of Marketing
  Communications
• Dawn Parrish, Marketing Coordinator
• Federation Member Marketing
• Web site development maintenance
• Production of Annual Reports
• Production of Charities Guides
• Production of membership materials
• Production of advertising messages
• Annual Conference
• Production and distribution of Online News

8
Staff

• Cathy Brunicardi, Director of Business
  Development
• New Campaign Development
• Campaign Market Share Management
• Strategic Partnerships

• Townsend Southard, Northeast Director
• Federal Employee Volunteer Coordination
• Market Share Development
• Campaign support and analysis

9
Federation Benefits

• Affinity Marketing

• Access To Workplace Campaigns

• Fiscal Management

• Campaign Event Coverage

• Campaign Qualification
• Communication

10
Types of Campaigns

• Combined Federal Campaign (CFC)

• State Local Campaigns
• - Public Sector

• Corporate Campaigns
• - Private Sector

11
Campaign Outreach

• Production of Campaign Specific Applications
  Appeals

• Committee Participation

• Responsive To Campaign Marketing Material
  Request

• Targeted PCFO Mailings

12
Federation Donor Outreach

• Charity Directories

• Federation Pledge Acknowledgement

• Web and Toll Free Access

• Attendance At Fairs Kick-offs

• Premiums

• Providing Charity Referrals From Calls
  Web Mail

13
Member Donor Outreach

• Welcome Workplace Donors To Your Website

• Acknowledgement Your Donors

• Generate Pledge Buys

• Attend Fairs Kick-offs

• Provide Premiums, if feasible

• Train Colleagues How To Respond to Calls
  Web Mail

• Be True To Your Mission

14
Member Donor Outreach

• Maximize the use of your federation affiliation
  by using federation logo on printed materials
  and the web

• Send donors newsletters and other printed
  materials but DO NOT SEND SOLICITATION
  MATERIALS

• Maximize Your 25-Word Statement

15
Member Donor Outreach

• Opportunities To Tell Your Story

• Event Attendance

• Speaking At Events

• Human Interest Stories

• Short Film

• Photos

• Testimonials

16
Federation Assistance

• THE MEMBER PAGES

• Press Releases, News Articles Human Interest
  Stories Can Be Sent For Posting On Federation
  Site

• Event Notifications Are Made Available On The
  Web And Sent Via Email

• Donor names are made available for download to
  MS Excel

• Pledge and campaign access information is
  available for review

17
QUESTIONS