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FUNDRAISING

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FUNDRAISING. One of the most essential, but ... Master Plan guide the overall operation and organisation of events ... Identify possible donors/buyers/users ... – PowerPoint PPT presentation

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Title: FUNDRAISING


1
FUNDRAISING
  • One of the most essential, but poorly
    organised and executed tasks of our sporting
    system

2
Three essential Fundraising Considerations
  • Long term planning of a fundraising campaign
  • Organising the individual fundraisers
  • (Set dates, Identify tasks, and divide workload)
  • Motivating Task Force
  • Overcome perceptions of fundraising being an
    odious task
  • Make it enjoyable

3
Fundraising therefore is
  • A planning task
  • An organisational task
  • A motivational task

4
Fundraising Campaigns
  • Should be planned and structured
  • Should be an annual (year-long) campaign
  • Should be a balance of
  • Internal Fundraisers,
  • External Fundraisers
  • Unbalanced campaigns are hard to sustain

5
Internal fundraisers
  • Those that solicit money from within the
    beneficiary community (members, supporters,
    parents, players etc)

6
  • Should members of school/club/team contribute to
    fundraising efforts?
  • Strategies to change attitudes towards fundraising

7
  • The larger the club, the easier (and more fatal)
    it is to rely on the internal community
  • ????????

8
External fundraisers
  • Those that solicit money from outside of the
    beneficiary community
  • Larger pool of possible contributors means larger
    possible fundraisers.
  • Lower level of interest among those possible
    contributors means we have to have something of
    value to sell.

9
Event Types
  • Independent events
  • Piggyback events
  • Difficulties of Piggyback events
  • Opportunity
  • Timing
  • Official Permission

10
Running a Fundraiser
  • Financial Considerations
  • Develop break even analysis
  • Anticipate expenditure levels and timing
  • Set financial goals (number of tickets to sell,
    income netted, level of profit)
  • Identify all possible sources of revenue and costs

11
Running a Fundraiser (Continued)
  • Operational Considerations
  • Master Plan guide the overall operation and
    organisation of events
  • Organisational Plan delegate tasks to
    workers/volunteers
  • Procedures carry out all procedural steps,
  • eg printing of tickets, hiring of venues

12
Running a Fundraiser (Continued)
  • Marketing Considerations
  • Identify possible donors/buyers/users
  • Develop PR/Promotional campaigns that should be
    associated with a significant fundraiser
  • Develop PR/promotional steps that should be
    carried out to motivate the volunteers

13
Running a Fundraiser (Continued)
  • Legal Considerations
  • Obtain legal advice
  • Negotiate contracts
  • Obtain licences for raffles etc

14
Running a Fundraiser (Continued)
  • Marketing Approach
  • Audience offer - creativity
  • Community
  • Reputation
  • Positioning
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