Bob Kramer, MBA, MA, CMC

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MPCC Business Accelerator Workshop
The Simplest and Fastest Way To A Business Plan
That You Can Take to the Bank!

• Bob Kramer, MBA, MA, CMC
• Certified Management Consultant
• Certified Facilitator and Executive Coach
• President,
• The Alternative Board of Monterey and Salinas
• www.TABmontereysalinas.com

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• With the speed of business today,
  the name of the game is either
  adapt or die.adapting demands more focus, more
  foresight, more risk-taking, better planning and
  greater execution!
• Tom Peters

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The Reality of 20/80 of Business Life
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How Do You Define a Business?
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What Is The Purpose of A Business?
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What Is The 2nd Purpose of a Business?
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Business Owners
Ultimate Challenge
To develop a roadmap that closes the gap between
where you are today ( of customers/sales) and
where you want to be in the future ( of
customers/sales) your vision!
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Major Biz Plan Problems

• Important info is difficult to find
• Technical jargon is required
• Excessive readingoverly detailed
• Hard to understand.complexity
• Unclear path for growth and profit
• Employees dont get it!
• Little or no accountability
• Easy to get off-track.derailed
• No one really understands the hairball

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A Grand Aha!

• Failure to plan is in effect,
• planning to fail!

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Z-Plan

• Overview of One Page Bus. Plan
• Quick Methodology
• Draft Plans
• Key issues
• Books / Websites
• Q A

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What Is the
One Page Business Plan

• A revolutionary tool that provides an easy and
  fast way to develop a business/life roadmap.

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How Does It Work?

• Simple and direct approach to business
  /life planning
• Captures the essence of
  any business or
  program
• Uses a single page
• Uses key words and
  shorts phrases
• Does not sugar coat

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What Are Some of Its Purposes?

• A presentation tool for your banker
• A plan for your business
• A plan for your professional career/college
• A plan for a profit center, dept, program or
  project
• A plan for a new project
• A plan for an employees future
• A plan for your next dream vacation

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Who is Using It?

• Ford Motor Company
• Sun Micro Systems
• Roto Rooter intl
• EDS
• Morgan Stanley
• Dean Witter
• KPMG Consulting
• Equitable Life Insurance
• Oracle Software
• 100 public companies
• 1000 non-profit organizations
• 5,000 private companies
• Currently being taught at 22 University Business
  Schools

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Five Building Blocks of
The One Page Business Plan

• A Vision Statement
• A Mission Statement
• Key Objectives
• Supporting Strategies
• Action Plans
• Its a blueprint for how to build a
  business/life/career/vacation

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Key Business Plan terms

• Capture your plan using 5 universal
  questions
• Vision What are you building?
• Mission Why does this business exist?
  Whats your purpose?
• Objectives What are key measures of success?
• Strategy How will you build success?
• Act Plans What is the work to be done?

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Colorado Garden Window Company

• Lets read a One Page Business Plan

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Vision Statement

• Within the next 3 years, build Colorado
  Garden Window Company into a 10 million home
  products company specializing in manufacturing
  and distributing custom and replacement garden
  windows and skylights to meet the demands of
  growing upscale communities in major metropolitan
  areas.
• Vision statements describe the business we are
  building

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Mission Statement

• Bring light, air, and
• the beauty of nature into homes
• through customized and creative windows.
• - Colorado Garden Windows
• Mission statements describe why the business
  exists and the benefit the customers will
  receive.

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Objectives

• Increase sales15 to 300,000
• Achieve profit before tax of 100,00
• Reduce COGS to 38 thru automation program
• Reduce inventory to 3.3 months by August 31st.
• Increase active store count to 120 by yr end
• Achieve 98 on time delivery w/ 98 accuracy
• Objectives define the measures of success. Must
  be graphable.

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Strategies

• Focus our marketing efforts using direct mail to
  baby-boomers in the three zip codes
  80211,80212,80214
• Maintain 75 of total inventory of standard
  window sizes in order to become the vendor of
  choice
• Train all personnel in lean mfg processes to
  increase efficiencies of in-house manufacturing
• Strategies are activity statements that describe
  how the business will be built and what will make
  it successful overtime.

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Action Plans

• Introduce new Scenic Garden Window at SF Products
  Show in March 01
• Hire new sales rep by April 15th, focus on
  Signature Homes in Denver Provo
• Phase in new packaging design by Mar 31st.
• Plans describe the specific work or projects
  that need to becompleted in the next twelve
  months.

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The Easy One Page Method
Your Turn.. to draft your plan!
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The Vision Statement

• What are you trying to accomplish for your
  future?

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Fill in the blanks Vision Statement

• Within the next 3 years, 2011 grow (your name)
• to become an expert at ________ while
• studying at _________ and looking for a future
  job as
• a ___________providing ( what services)
  to (describe your ideal employer)
• Fill in the blank statements to quickly create
  your first draft then edit the statement into
  your own words.

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The Mission Statement

• What is your purpose currently?
• (15 words or less)

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Mission statements answer these questions?

• What do I do best at? Who do I benefit most?
• Who are our customers?
• What wants, needs, desires, pain, or problems do
  our product services solve?
• What is our promise of service?
• What are we committed to providing to our
  customers?
• How does our mission statement make us
  distinctive from all our competitors?

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Sample Mission Statements

• Federal Express The World on Time
• UPS Moving at the Speed of Business
• eBay The Worlds Online Marketplace
• Lenscrafters Helping people see better one hour
  at a time.
• Sylvan Learning Systems Success is Learned
• BMW - The Ultimate Driving Machine
• CHS - Making our students best in the
  state/nation
• Mission statements good marketing
• Great mission statements are short and memorable.

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Your Mission Statement

• We are dedicated to

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Objectives

• What will you measure your success this year?
• Each objective must be graphable

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Objectives Your Business Dashboard
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Strategies

• What specific activities will you engage in to
  achieve your objectives?

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Strategies Allocate Resources

• In what subjects/activities will I work for
  higher performance
• What will we train on?
• How will I make technology more useful to me?
• How will I become more competitive?
• How will we sell more products?
• How do we achieve more customer value?
• How will we attract/retain key employees?

Great strategy statements create laser beam focus
on specific activities
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There are many types of strategies
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Fill in the blank Strategies

• Become known for _____.
• Study harder on _____, ______, and _____ .
• Become more competitive by _____, _____ ______.
• Increase my value to _______by ____, _____
  _____.
• Create more support to ____, _____ _____.
• Attract retain key new friends by ___ ___.
• Use Strategic Alliances to ____, ____, ____.

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Action Plans

• What is the new work to be done that will make me
  more successful? By What date?

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Plans

• What specific actions and projects must the
  business complete to achieve its objectives?
• Who is responsible for completing the work?
• What date will the work be completed?
• Plans are about significant business building
  projectsnot specifically someones job
  description.

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Sample Action Plan Statements

• Complete business plan by 3/31/08.
• Take my vacation with family/friends by 5/31/08.
• Complete our product test by 10/31/08
• Q1 08 - Marketing campaign in 4 locations
• Q2 08 Get CU Board approval on plan
• Prepare annual budget for review 11/15/08

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Your Action Plans

• Task Date
• 1.
• 2.
• 3.

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• Build a draft and keep refining it!
• OPBPs are living plans
• Remember The Yale University Study!

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A Final thought

• The OPBP is designed for
• simplicity, quickness focus
• adaptability
• accountability
• performance
• alignment
• understandability
• empowerment
• a compliment to detailed planning

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A Few of My Favorite Business Books

• The Evolution of Small Business, Amar Bhide
• Thinking Like an Entrepreneur, Peter Hupalo
• Built to Change, E. Lawler III and C. Worley
• Increasing Small Business Profitabilty, J.
  Viviano
• The 7 Secrets of Great Entrepreneurial Masters,
  Allen Fishman

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Very Cool Useful Websites

• www. myonepageplan.com
• www.sba.gov (govt resources) 800-827-5722
• www.gobignetwork.com (Worlds largest community
  of startup companiesmany valuable resources)
• www.bplans.com
• www.millionairesecrets.com/bizplans
• www.whois.org
• www.register.com
• www.uspto.gov (US Patent and Trademark)