What Every Media Specialist Should Know About Media Literacy - PowerPoint PPT Presentation

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What Every Media Specialist Should Know About Media Literacy

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... society means being active, critical, and creative users ... What lifestyles are promoted & why? Who or what might be omitted? The languages of TV & Film ... – PowerPoint PPT presentation

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Title: What Every Media Specialist Should Know About Media Literacy


1
What Every Media Specialist Should Know About
Media Literacy
  • Frank Baker media educator
  • Fbaker1346_at_aol.com
  • Media Literacy Clearinghouse
  • www.frankwbaker.com


2
Need for media literacy
  • Our students are growing up in a world
    saturated with media messages…yet, they (and
    their teachers) receive little or no training in
    the skills of analyzing or re-evaluating these
    messages, many of which make use of language,
    moving images, music, sound effects. Source
    R.Hobbs, Journal Adult Adolescent Literacy,
    February 2004

3
Endorsing media literacy
  • "Being literate in contemporary society means
    being active, critical, and creative users not
    only of print and spoken language but also of the
    visual language of film and television....Teaching
    students how to interpret and create visual
    texts....is another essential component of the
    English language arts curriculum. Visual
    communication is part of the fabric of
    contemporary life." NCTE/IRA Standards for the
    English Language Arts (1996) as quoted in
    Journal of Adolescent Adult Literacy, 481,
    September 2002, pps.74-75

4
Media literacy works
  • A growing body of research suggests that
    media literacy instruction improves student
    reading, viewing and listening comprehension of
    print, audio, and video texts message analysis
    and interpretation and writing skills.
    Source Media Matters, March 2005 Access
    Learning magazine

5
Media literacy what is it?
  • Write a definition
  • What does media literacy mean?
  • OR
  • Why should our students be media literate?

6
Media Literacy
  • Access
  • Analyze
  • Interpret
  • Produce
  • Communication
  • In a variety of forms
    Source 1992 Aspen Institute on Media
    Literacy

7
Media literacy AMLA definition
  • Media literacy empowers people to be both
    critical thinkers and creative producers of an
    increasingly wide range of messages using image,
    language, and sound. It is the skillful
    application of literacy skills to media and
    technology messages. As communication
    technologies transform society, they impact our
    understanding of ourselves, our communities, and
    our diverse cultures, making media literacy an
    essential life skill for the 21st century.
    Source Alliance for A Media
    Literate America

8
What is media literacy
  • Set of skills, knowledge, abilities
  • How the media works
  • How the media influences
  • Awareness of personal media habits
  • Appreciation of medias power

9
What media literacy is not
  • Media bashing
  • Just about television/video production
  • Just teaching WITH media
  • It is teaching ABOUT the media

10
Media literacy in SC Standards
  • ELA- English Language Arts
  • Social Studies
  • Health
  • Library Media
  • Visual Arts
  • Technology

11
AASL Endorses Partnership for 21st Century Skills
  • Information Media Literacy analyzing,
    accessing, managing, integrating, evaluating,
  • creating information in a variety of forms and
    media. Understanding the role of media in
    society.
  • www.21stcenturyskills.org/Matrices/ICTmap_english.
    pdf

12
5 Core Concepts Media Literacy
  • 1. All media messages are constructed.

13
Media messages are constructed

NEWSPAPERS headlines with large bold print lead
stories with catchy titles bylines photographs
14
5 Core Concepts Media Literacy
  • 2. Media are constructed using unique languages
    with their own set of rules.

15
Messages unique rules
  • Language of film
  • Camera work
  • Lighting
  • Sound/music
  • Costumes
  • Expression

To Kill A Mockingbird
16
5 Core Concepts Media Literacy
  • 3. Media convey values and points-of-view.

17
Values POV
18
5 Core Concepts Media Literacy
  • 4. Different people interpret the same media
    message differently.

19
Interpretation differences
20
5 Core Concepts Media Literacy
  • 5. Media are concerned with power and profit.

21
Media Power Profit
FOX (News Corp) NBC (NBC/Universal) CBS
(Viacom) ABC (Disney) CNN
(AOL/Time Warner)

22
Critical inquiry questioning
  • Who produced/paid for the message why?
  • For what purpose(s)?
  • For which audience(s)?
  • What techniques are used to attract attention and
    increase believability?
  • What does it mean?
  • What lifestyles are promoted why?
  • Who or what might be omitted?

23
The languages of TV Film
  • Camera perspective/lens/movement
  • Lighting
  • Sound (including music, sound effects)
  • Editing
  • Sets art decoration
  • Actors costumes expressions
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