PLA BOOT CAMP 5: MONDAY Strategic Planning for Results

1
PLA BOOT CAMP 5 MONDAY Strategic Planning for
Results
2
Tomorrow belongs to the people who plan for it
today.
-- African Proverb
3
Oh No! Not Another Plan. We Have So Many Plans
Already.
4
Why should libraries develop strategic plans?
What purpose, if any, do they serve?
5
Your Strategic Plan Provides Both a Framework and
Context
6
Strategic Planning for Results
7
The Focus Is On the People in Your Community and
What They Want from the Library
8
The Process Involves Community Leaders, Staff
Members, and the Members of the Library Board
9
The Plan is a Guide

• Community Needs
• Library Priorities
• Library Goals
• Library Objectives

10
for Reallocating Resources

• Library Activities

Facilities Needed
Staff Needed
Collections Needed
Technology Needed
11
The Underlying Assumption Is
The Plan Will Be Implemented
Or Without Them
With New Resources
12
Organizing is what you do before you do something
so that when you do it, its not all mixed up.
-- A. A. Milne
13
Develop a Planning Calendar
Decide to Begin a Planning Process
Appoint Planning Committee
Staff Orientation
First Planning Committee Meeting
Staff and Board Review of Committee
Recommendations
Second Planning Committee Meeting
Board Acts on Committee Recommendations
Staff Write Goals and Objectives
Action Planning and Implementation
14
Develop a Communication Plan
1. Who?
2. Why?
3. What?

• Others??
• Friends of the Library
• City Officials
• Regional Library

4. When?
5. How?
6. Who Will Be Responsible?
15
Develop a Communication Plan
1. Who?
What Do You Want Me to Do with This Information?
2. Why?
3. What?
4. When?
5. How?
6. Who Will Be Responsible?
16
Develop a Communication Plan
1. Who?
What Do They Know Now?
2. Why?
What Will They Need To Know In Order To Do What
You Want Them To Do?
3. What?
4. When?
5. How?
6. Who Will Be Responsible?
17
Develop a Communication Plan
1. Who?
2. Why?
3. What?
4. When?
5. How?
6. Who Will Be Responsible?
18
Develop a Communication Plan
1. Who?
2. Why?
3. What?
4. When?
5. How?
6. Who Will Be Responsible?
19
Develop a Communication Plan
1. Who?

• The Library Director

2. Why?

• The Staff Member Coordinating the Planning Process

3. What?

• Library Supervisors

4. When?

• The Chair of the Library Board

5. How?

• Other?

6. Who Will Be Responsible?
20
Appoint a Planning Committee
Cultural Groups
Educators
Ethnic Groups
Local Government
Seniors
Service Organizations
Small Businesses
Social Service Providers
The Library Staff
Teens
Library Board
21
Planning Committee Responsibilities
Month One Months Three
Review the Municipal Plans Talk About What Is
Important Identify Community Needs
Low Level of Involvement High
22
Board and Staff Responsibilities

Month One Months Three
Write Goals and Objectives Develop Action
Plans Reallocate Resources
Low Level of Involvement High
23
Shared Responsibilities
Planning Committee
Board and Staff

Review Municipal Plans Identify What Is
Important Define Community Needs
Review Municipal Plans Identify What Is
Important Define Community Needs
Write Goals and Objectives Develop Action
Plans Reallocate Resources
Low Level of Involvement High
24

• Begin to consider who might be included on your
  planning committee (Handouts, page X)

25

• Begin to consider who might be included on your
  planning committee (Handouts, page X)
• Discuss your recommendations with your group.

26
Priority is a function of context.
-- Stephen R. Covey
27
Your Community IS Your Context
28
And Your Priorities Must Be Based on Community
Needs
29
And Your Priorities Must Be Based on Community
Needs
30
What Is Your Vision for the Future of Your
Community?
31
Imagine your community will be an ideal place to
live and work in ten years. Work with the
members of your group to describe what will make
the community so successful (Handouts, page X).
32
Decide What Needs the Library Could Address
NEEDS DECISION TREE
33
The Library Service Responses
A Library Service Response is what a library does
for, or offers to, the public in an effort to
meet a set of well-defined community needs.
34
BE AN INFORMED CITIZEN Local, National, and
World Affairs
PLA Service Responses
35
BUILD SUCCESSFUL ENTERPRISES Business and
Non-Profit Support
PLA Service Responses
36
CELEBRATE DIVERSITY Cultural Awareness
PLA Service Responses
37
CONNECT TO THE ONLINE WORLD Public Internet
Access
PLA Service Responses
38
CREATE YOUNG READERS Early Literacy
PLA Service Responses
39
DISCOVER YOUR ROOTS Genealogy and Local History
PLA Service Responses
40
EXPRESS CREATIVITY Create and Share Content
PLA Service Responses
41
GET FACTS FAST Ready Reference
PLA Service Responses
42
KNOW YOUR COMMUNITY Community Resources and
Services
PLA Service Responses
43
LEARN TO READ AND WRITE Adult, Teen, and Family
Literacy
PLA Service Responses
44
MAKE CAREER CHOICES Job and Career Development
PLA Service Responses
45
MAKE INFORMED DECISIONS Health, Wealth, and
Other Life Choices
PLA Service Responses
46
SATISFY CURIOSITY Lifelong Learning
PLA Service Responses
47
STIMULATE IMAGINATION Reading, Viewing and
Listening for Pleasure
PLA Service Responses
48
SUCCEED IN SCHOOL Homework Help
PLA Service Responses
49
UNDERSTAND HOW TO FIND, EVALUATE, AND USE
INFORMATION Information Fluency
PLA Service Responses
50
VISIT A COMFORTABLE PLACE Physical and Virtual
Spaces
PLA Service Responses
51
WELCOME TO CANADA Services for New Immigrants
PLA Service Responses
52
Select Your Service Responses Based on Community
Needs
Community Need
Service Response
53
Select Your Service Responses Based on Community
Needs
Community Need
Service Response
54
Select Your Service Responses Based on Community
Needs
Community Need
Service Response
55
Select Your Service Responses Based on Community
Needs
Community Need
Service Response
56
Select Your Service Responses Based on Community
Needs
Community Need
Service Response
57
In the absence of clearly defined goals, we
become strangely loyal to performing daily trivia
until ultimately we become enslaved by it.
-- Robert Heinlein
58
Words Matter

• A GOAL describes the benefit your community (or a
  target population with your community) will
  receive because the library provides a specific
  service response.

59
Satisfy Curiosity
Service Response
Adults
Target Audience
Explore topics of personal interest and continue
to learn throughout their lives.
Benefit
THE GOAL
Adults
will
explore topics of personal
interest and continue to learn throughout their
lives.
60
Visit a Comfortable Place
Service Response
Everyone
Target Audience
Attractive, safe, and welcoming places to meet
and interact with others or to sit quietly and
read.
Benefit
THE GOAL
Everyone
will have
attractive,
safe, and welcoming places to meet and interact
with others or to sit quietly and read.
61
Stimulate Imagination
Service Response
Teens
Target Audience
Materials and programs that respond to their
current interests and provide pleasurable
reading, viewing, and listening experiences.
Benefit
THE GOAL
Teens
will have
materials and
programs that respond to their current interests
and provide pleasurable reading, viewing, and
listening experiences.
62

• Work with the members of your group to select two
  service responses (Handouts, page X).
• Write at least one goal for each of your service
  responses.

63
Trying to improve something when you dont have a
means of measurement and performance standards is
like setting out on a cross-country trip in a car
without a fuel gauge.

You can make calculated guesses and
assumptions based on experience and observations,
but without hard data, conclusions are based on
insufficient evidence.
-- Mikel Harry
64
Words Matter

• An OBJECTIVE describes the way the library will
  measure its progress toward reaching a goal.

65
MEASURES
66
of teens who say the collection is really good
or great
Measure
At least 75
Target
Each year
Date
THE OBJECTIVE
Each year,
at least 75
of teens
will say that the library collection is really
good or great.
67
Circulation of teen materials
Measure
Increase from X to Y
Target
By FY 2012/13
Date
THE OBJECTIVE
By FY 2012/13,
the
circulation of teen
materials
increase from X to Y.
will
68
Number of teens who attend library programs
Measure
At least X
Target
Each year
Date
THE OBJECTIVE
Each year,
at least X
teens will
attend library programs.
69
Work with the members of your group to write
three objectives for one of the goals you wrote.
Each of your objectives should use a different
measure people served, users needs met, and
units of library service (Handouts, page X).
70
Efficiency is doing things right. Effectiveness
is doing the right things.
-- Peter Drucker
71
How Can You Measure the Effectiveness of an
Activity?
72
Sacred Cows Can Get in the Way
Sacred Cows
Polices, procedures, or practices that have been
in place for a long time and are considered the
way we do things here.
73
Were very busy, but we still find time to
maintain the vertical file.
We dont buy any book without at least two
positive reviews.
We charge 3.00 a day for an overdue DVD and
.10 a day for an overdue book.
We mark our ownership stamp on the title page
and the top of the book
and pages 17, 38, 93 and 156.
EVERY LIBRARY HAS SACRED COWS
74
What Are Your Sacred Cows?
1. Have you ever wondered why you or your
colleagues do certain things? 2. Have you ever
thought there must be a better way to accomplish
some of the things that you do?
75
In hard times, libraries are more important than
ever Since ancient nights around prehistoric
campfires, we have needed myth. And heroes. And
moral tales. And information about the world
beyond the nearest mountains or oceans.
--Pete Hamill
76
Canadian Public Libraries Are Vital to Many
There are almost 3 times as many public libraries
in Canada as McDonald's restaurants - 3153
libraries, including branches.
The number of visits to the public library is 2.7
times that of the population of Canada. Imagine
every single Canadian visiting their library 3
times a year!
Canadian Library Association http//www.cla.ca/di
visions/capl/advocacy/quotes.htm
77
Alice asked Which road do I take?
Where do you want to go? replied the Cheshire
Cat.
"I don't know Alice said.
"Then, said the cat, it doesn't matter. If you
don't know where you are going, any road will get
you there.
78
Strategic Planning for Results will help you to
decide where the library needs to go and what you
and your colleagues will have to do reach your
destination, so that you can meet the needs of
the people you serve today -- and tomorrow.
79
STRATEGIC PLANNING FOR RESULTS IN YOUR LIBRARY

• Presented for
• By