Before the Ballot Initiative: A Checklist of Key Components for Successful Issue Campaigns - PowerPoint PPT Presentation

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Before the Ballot Initiative: A Checklist of Key Components for Successful Issue Campaigns

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post-election research. on turnout, narrative. framing, and other key. political effects. ... Don't think special elections give you a break stealth campaigns ... – PowerPoint PPT presentation

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Title: Before the Ballot Initiative: A Checklist of Key Components for Successful Issue Campaigns


1
Before the Ballot InitiativeA Checklist of Key
Components for Successful Issue Campaigns
  • 2007 Transit Initiatives Conference
  • Austin, TX

2
BISCs Mission
  • Help defeat right-wing initiatives
  • Help develop proactive initiative strategies to
    advance progressive values
  • Help create permanent progressive state tables
    around ballot initiatives to build political
    infrastructure in multiple states
  • Connect advocates and political veterans
    across state and issue lines

3
How BISC works with partners.
Our method
1. BISC assesses the impact of initiatives on
the political landscape, meets with the groups
on the ground, and holds strategy discussions.
2. BISC determines the priority of the campaign
in relation to other targets, and how it can be
helpful.
  • 3. If BISC chooses to
  • support the campaign,
  • it provides tailored
  • help
  • Staff training
  • Message support
  • Lessons learned
  • Donor advisement

4
How BISC works with partners.
Our method
4. BISC continuously keeps national organizations
apprised of the campaigns progress, and looks
for ways to nationalize the campaign with
both media and progressive allies.
5. BISC assists in achieving campaign objectives
on election day and beyond. gt Policy goals gt
Wider electoral goals gt Lasting political
infrastructure
6. BISC assesses the campaign impact with
post-election research on turnout, narrative
framing, and other key political effects.
5
Key Components of a Successful Campaign
  • Public support strong enough
  • Voter self interest paramount
  • Strong support for concept (70 support
    recommended with at least 30 strongly support)
  • Strong support for actual ballot language (should
    poll on language)

6
Key Components of a Successful Campaign
  • Voters believe theres a problem
  • Is their sufficient understanding/concern of
    traffic congestion or other issues your
    initiative addresses?
  • Public education has been done about what voters
    got for their money from the last initiative
  • Issues of accountability addressed prior to
    launching a campaign
  • The plan is specific
  • Lack of specificity allows the opposition to
    frame the debate to their advantage and gives
    voters an out

7
Key Components of a Successful Campaign
  • The opposition has been consciously minimized
  • Through the structure of the package
  • Through the coalition
  • Through the financing mechanism
  • Campaign message is compelling and consistent
  • Paid and earned media equally important
  • Prepare response to expected opposition arguments
  • Dont make this about the tax its about the
    programs

8
Key Components of a Successful Campaign
  • Adequate resources are raised
  • Theres no silver bullet!
  • The right election is chosen
  • General? On year/off year? Primary?
  • Dont think special elections give you a break
    stealth campaigns rarely work

9
Key Components of a Successful Campaign
  • Votes to win are estimated and constantly
    assessed
  • Must develop a person-to-person field plan
  • Volunteers necessary
  • Plan, plan, plan EARLY
  • Get strategy in writing
  • An 18-month lead time is NOT too early
  • Some issues are multi-year campaigns
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