Christmas Campaign - PowerPoint PPT Presentation

1 / 10
About This Presentation
Title:

Christmas Campaign

Description:

Christmas is a key retail period for Brother, and a real ... We need to ensure that a Brother Inkjet MFC is on our consumer's shopping list during this time. ... – PowerPoint PPT presentation

Number of Views:150
Avg rating:3.0/5.0
Slides: 11
Provided by: cohe5
Category:

less

Transcript and Presenter's Notes

Title: Christmas Campaign


1
Christmas Campaign
  • Inkjet Concept and Creative

2
The Creative Rationale
  • Christmas is a key retail period for Brother, and
    a real opportunity to drive sales. We need to
    ensure that a Brother Inkjet MFC is on our
    consumers shopping list during this time.
  • To do this we wanted to promote the use of
    Brother Inkjet MFCs to home users for printing
    store quality Christmas holiday photos.
    Additionally, we needed to communicate that the
    available price reductions across the range means
    consumers enjoy even better value for money and
    creates a real incentive to act now and buy this
    Christmas.
  • The resulting creative idea was It costs less to
    print everything this Christmas.
  • We communicated this by dressing a Christmas tree
    with photos of decorations and holiday snaps an
    unconventional way to show how easy and
    affordable it is to print professional quality
    photos at home using a Brother Inkjet MFC.
  • The headline alludes to the available price
    reductions as well as the savings incurred by
    printing at home rather than the time, cost and
    inconvenience of store-printed photos.
  • The body copy further communicates the price
    reductions and conveys the versatility of the
    range.
  • The advertisement is in market from mid November
    through to the end of December.

3
The Print Ad
4
The POS-Triangular Display
Counter Card
5
The Microsite
  • http//www.brother.com.au/christmas/

6
On-Line Ads
7
On-Line Ads
8
On-Line Ads
9
On-Line Ads
10
The Media Schedule-Mass Magazines, Industry
Magazines, Press On-line.
Write a Comment
User Comments (0)
About PowerShow.com