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USA

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USA – PowerPoint PPT presentation

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Title: USA


1
  • USA
  • Confectionery Industry
  • Review
  • January 2006

2
  • USA Retail Trends

3
  • USA Retail Trends
  • Luxury Retailers doing well
  • Convenience and Drug doing well
  • Mass, dollar and supermarket struggling
  • Overall retail is growing

Gas pricing affecting all retailers
4
  • USA Confectionery Industry
  • 2005 Confectionery Performance
  • 2005 Seasonal Performance

5
2005 Retail Confectionery Sales
6
2005 Confectionery Sales
  • The 2005 U.S. Confectionery Market
  • Change
  • Retail Sales 27.9 1.8
  • Manufacturers Shipments 18.1 1.8
  • Domestic Manufacturer Shipments 16.5 1.7
  • Imports 2.1 5.3
  • Exports 0.8 7.1
  • Sales in billions
  • NCA Shipment Data and Global Trade Atlas
    Import/Export Data

7
2005 Confectionery Sales
  • Category Retail Sales Manf. Sales
    Lb. Sales
  • Total 27.9 Billion 18.2 billion
    1.8 7.2 Billion 2.3
  • Chocolate 15.7 Billion 10.2 billion
    2.0 3.5 Billion 2.6
  • Non-Choc. 8.7 Billion 5.7 billion
    0.9 3.2 Billion 3.2
  • Gum 3.5 Billion 2.3 billion
    4.1 0.6 Billion 1.4
  • NCA Estimates base on 2005 U.S. Dpt. Of Commerce
    311D Report and NCA Monthly Shipment Reports

8
Retail Landscape Changing
  • 2005 Confectionery
  • Channel Sales Growth
  • Supermarkets 4.3 -1.1
  • Wal-Mart 2.8 3.8
  • Mass X Wal-Mart 1.2 0.7
  • Convenience Stores 3.8 8.8
  • Drug Stores 2.3 1.0
  • Warehouse Clubs 3.2 3.6
  • Dollar Stores .8 Even
  • Vending 1.2 -1.9
  • Bulk 1.5 -0.5
  • estimates

9
Candy and Gum Ranked 3rdAmong 2005 Food
Categories
IRI Food, Drug Mass Excluding Wal-Mart 12/25/05
10
2005 Confectionery Sales
Manufacturers Sales Through November, 2005
Lbs. Chocolate Candy 2.0 2.6 Non-Ch
ocolate Candy 0.9 3.2 Gum 4.1 1.4 NCA
Monthly Shipment Reports
11
Candy Gum Retail Performance
2005 IRI Sales Results As of December 25,
2005 Channel 52 Week 52 Week Sales
Change Supermarkets 4.3 billion -1.1 Drug
2.3 billion 1.0 Mass X Wal-Mart 1.2
billion 0.7 Convenience 3.8
billion 8.8 Total Candy and Gum 11.6
billion 2.6 Information Resources, Inc. Food,
Drug, Mass Convenience
12
2005 Seasonal Performance
13
  • Confectionery Seasonal Sales
  • ( in millions of dollars)
  • 2005
  • Valentines Day - 970
  • Easter - 1,761
  • Halloween - 2,088
  • Christmas - 1,375

Results and Projection as of January 2006 Source
Sales figures are compiled by National
Confectioners Association based on input from
Information Resources, Inc. NCA/CMA Monthly
Shipment Reports and U.S. Department of Commerce

14
  • What Affects Seasonal Sales?
  • Date/Day of Holiday
  • The Economy
  • Consumer Confidence
  • Consumer Mood
  • Shopping Patterns/Habits
  • Merchandising Strength/Visibility

15
  • Holiday Dates/Days

Holiday 2004 2005 2006 Valentines
Day Saturday Monday Tuesday Easter 4/11 3/27
4/16 Halloween Sunday Monday Tuesday
Christmas Saturday Sunday Monday Thanksgiving 1
1/25 11/24 11/23 Shopping Days 30 31 32
16
Seasonal Confectionery Trends
2005 2004 2003 2002
2001 VALENTINES -4.0 -3.0
-7.6 6.5 -0.5 EASTER -7.6
5.5 2.2 -2.2 -2.4 HALLOWEEN
2.3 2.4 0.7 -0.4
0.2 CHRISTMAS 2.4 -3.5 -1.4 -3.0
1.7 IRI FDM
NCA projects a 2.3 increase in 2006
17
  • New Trends

18
Trends - What's for 2005/06
Hot
  • Limited Editions
  • Dark Chocolate
  • High End and Gourmet Candy
  • High Cocoa Content Chocolates
  • Single Origin Chocolates

19
  • Why are gourmet chocolate sales growing?
  • A. Low Pricing
  • B. High Pricing
  • C. Good news antioxidants
  • D. Theyre sexy
  • E. Commitment at retail

20
  • Why are gourmet chocolate sales growing?
  • The correct answer is
  • C. Good news antioxidants
  • D. Theyre sexy
  • E. Commitment at retail

Everyday gourmet chocolate candy grew 32 in
2005!
21
Trends - What's for 2005/06
Hot
  • Sugar Free Candies and Gums
  • Licorice
  • Single Serve Seasonal Offerings
  • Breath Fresheners

22
Going Forward
Retail Sales 0.4 everyday sales
Favorable 2006 Seasonal Dates
New Item Introductions Strong
Halloween Sales 2.3
Christmas Sales 2.4
23
Confectionery Continues to Grow
  • Consumers know what they are buying
  • Choice of sizes
  • Variety of nutritional choices
  • Candy fits in a healthy lifestyle
  • Economy Improving
  • 3 Favorable Seasonal Dates

24
Thank You!
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