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CRISIS MANAGEMENT

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... eggs per year and slaughter 1 million poultry per day for human consumption ... The Commission issues its twelfth press-release on AI. Thursday - 15/05/2003 ... – PowerPoint PPT presentation

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Title: CRISIS MANAGEMENT


1
CRISIS MANAGEMENT
  • By Bernard Van Goethem
  • Head of Unit
  • Animal health and welfare, zootechnics

2
CRISIS MANAGEMENT
  • DEFINITION
  • Crisis management prevents a crisis from
    becoming a catastrophe
  • A crisis is like a virus, the effects can be
    sudden, insidious, infectious and extremely
    dangerous
  • . and we know what viruses are!

3
CRISIS MANAGEMENT
RAISON-DÊTRE
  • We do not expect a crisis everyday but we do
    have to be prepared for a crisis to emerge
    everyday
  • Crisis do not make appointments. They can occur
    anytime and under the most unfavourable
    circumstances.

4
CRISIS MANAGEMENT
RAISON-DÊTRE
  • A crisis can threaten
  • public, animal or plant health
  • an entire industry/sector
  • A crises may have unpredictable
    political/economic consequences
  • A balanced approach is essential!

5
CRISIS MANAGEMENT
THE MEDIA
  • No comment is not an acceptable response to the
    media
  • The media are generally open to take on board
    objective and science-based information and can
    be very helpful in communicating the Commissions
    message
  • We must be proactive feed the media!

6
CRISIS MANAGEMENT
THE MEDIA
  • The proliferation of news media has led to local
    incidents becoming elevated to a matter of
    European importance or not simply because it is
    reported extensively or not
  • The media is all but a disinterested party in
    crisis management.

7
CRISIS MANAGEMENT
  • I. Pre-crisis actions and preparations
  • II. The crisis unfolds
  • III. After the crisis
  • IV. In a Nutshell

8
CRISIS MANAGEMENT
  • PRE-CRISIS ACTIONS AND PREPARATIONS
  • Crisis is no time to find yourself on a learning
    curve. Community measures and Emergency
    procedures are essential
  • Planning requires that crisis can occur at any
    time. Nine out of ten crisis occur when you are
    asleep, probably after a late night or at a
    week-end!

9
CRISIS MANAGEMENT
  • PRE-CRISIS ACTIONS AND PREPARATIONS
  • Pre-crisis actions costs are often (but not
    always) a tiny fraction of the losses that are
    typically incurred by crisis for which there has
    been inadequate preparation
  • It is very easy to underestimate the damage a
    crisis can do and the costs it can have.

10
CRISIS MANAGEMENT
  • PRE-CRISIS ACTIONS AND PREPARATIONS
  • All animal health rules are harmonised at
    Community level and have to be managed by the
    Commission
  • Community legislation exists in relations to
    actions to be implemented by MS in case of the
    occurrence of a major animal disease (FMD, CSF,
    AI, NCD)

11
CRISIS MANAGEMENT
  • PRE-CRISIS ACTIONS AND PREPARATIONS
  • In the framework of the Directives for the
    control of diseases, Member States (MS) have
    Contingency Plans (CP) against major animal
    diseases (FMD, CSF, AI, NCD) ready to be
    implemented
  • The CP must be regularly rehearsed and updated as
    necessary
  • The FVO reviews CPs (strengths and weaknesses of
    MSs are more or less known)

12
CRISIS MANAGEMENT
  • PRE-CRISIS ACTIONS AND PREPARATIONS
  • Preparedness at Commission level
  • Emergency Procedures
  • Staff awareness
  • Network of experts for urgent meeting/advice
  • Standard Commission Decisions (safeguard clauses)
    ready in all official languages

13
CRISIS MANAGEMENT
  • THE CRISIS UNFOLDS
  • Implementation of the Emergency Procedures by the
    Commission and the Member States in relation with
    the disease, its potential spread and the risk
    factors (e.g. animal density) in the region
    concerned
  • Information of the media who, what, when where,
    how and why (tell the truth!)

14
CRISIS MANAGEMENT
  • THE CRISIS UNFOLDS
  • Appointment of a press contact person who is
    always available and ready to reply immediately
  • Quick reaction in taking and repealing measures
  • Dispatch of information in real time
  • Consistency of information (everyone should have
    the same story)
  • Development of a detailed chronology

15
CRISIS MANAGEMENT
  • THE CRISIS UNFOLDS
  • The services/officials concerned ought to show
    flexibility and may have to stay late hours, work
    on week-ends or report their vacations
  • The work-plans and tasks should be re-organised
    so as to allow for an effective management of the
    crisis and all its side effects (letters,
    briefings, working groups)
  • Risk assessors and risk managers must work in
    strict co-operation!

16
CRISIS MANAGEMENT
  • THE CRISIS UNFOLDS
  • Coordination between the Units and Directorates
    concerned is essential, so as to ensure that all
    the aspects of the crisis are being tackled (such
    as its international scope)
  • Ensure that the concerns of third countries,
    international bodies, professional/trade
    organisations are tackled appropriately

17
CRISIS MANAGEMENT
  • THE CRISIS UNFOLDS
  • Explanation to third parties and the media
    Regulations, Directives, Decisions (to be
    credible you have to be transparent and
    consistent!)
  • Show sympathy for those affected by the crisis
    (do not underestimate the psychological and
    social consequences for the communities affected
    by the disease and the control measures

18
CRISIS MANAGEMENT
  • AFTER THE CRISIS
  • Anticipate legal actions and probes from the
    Council and the European and/or National
    Parliaments
  • Promote positive stories in the media
  • Analyse the management of the crisis
  • Update Emergency Procedures

19
CRISIS MANAGEMENT
  • IN A NUTSHELL
  • Be prepared
  • Sooner or later you may also be involved in a
    crises, which will involve a lot of extra work
  • What is the most likely scenario for you/your
    service? Are you ready for it?
  • The crisis may be worse than you expected!

20
CRISIS MANAGEMENT
  • IN A NUTSHELL
  • Say the truth
  • People and institutions do not like facing and
    managing crisis. This may lead them into
    half-truths, lies and evasions
  • What is said to the media, to MS and other bodies
    needs to be updated and consistent

21
CRISIS MANAGEMENT
  • IN A NUTSHELL
  • Be visible
  • If the crisis is major, then Commissioner Byrne
    needs to be at the site of the crisis quickly and
    to be visible
  • Failure to show sympathy will be punished by the
    media and by all members of the public and can
    destroy the reputation of the Commission

22
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Friday, 28 February 2003, 24h00
  • The Netherlands (NL) inform the Commission of a
    serious suspicion of Avian Influenza (AI) in 6
    poultry farms (BE and DE are also immediately
    informed)
  • AI can kill 95 of the birds in a farm in 24
    hours.

23
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Friday, 28 February 2003, 24h00
  • Council Directive 92/40/EEC on the control of AI
    and the Dutch contingency plans are implemented
    in NL
  • The Commission advises the NL to establish a
    complete standstill of live poultry in their
    farms throughout the NL until Monday, 03 March
    2003

24
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Adapt Crisis Management to Crisis
  • The Netherlands export 7 billion eggs per year
    and slaughter 1 million poultry per day for human
    consumption
  • AI is an acute disease
  • Managing an AI crisis in NL is therefore
    fundamentally different from managing one in
    Greece, or for other diseases

25
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Adapt Crisis Management to Crisis
  • Disease control measures (e.g. standstill) have
    profound consequences on production/trade that
    cannot be ignored!
  • All emergency measures adopted during the AI
    crises needed to be continuously adapted to the
    evolving epidemiological situation, balancing
    risks-costs/benefits and economic impact

26
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Communicate with Third Countries
  • Throughout the crisis, in order to avoid
    embargoes by Third Countries, the Commission
    dispatched daily detailed information on the
    measures being taken to selected contacts in
    third countries, trade organisations,
    professional organisations, importers, etc.

27
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Saturday - 01/03/2003
  • The Chief Veterinary Officers (CVOs) of all
    Member States (MS), Commissioner Byrnes Cabinet,
    key SANCO officials as well as the Press Officers
    are informed of the situation via SMS
  • The QA on the EUROPA web site is updated,
    including the public health aspect.

28
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Saturday - 01/03/2003
  • A safeguard measure is drafted on the basis of a
    model measure
  • The Commission contacts its list of experts on
    AI, ready to help and advise the affected Member
    States.

29
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Sunday - 02/03/2003
  • The first laboratory results confirm the
    suspicion of AI in 12 farms
  • The Commission sends an expert on the field to
    assists the Dutch Authorities.

30
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Monday - 03/03/2003
  • The Commission contacts and informs all the
    relevant services
  • - the General Secretariat - the interested
    Directorate Generals - the translation services
    - the Official Journal
  • to be ready to adopt during the afternoon a
    decision, and publish it the following day in the
    Hebdo.

31
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Monday - 03/03/2003
  • The Commission adopts Decision 2003/153/EC (in
    the OJ on 04/03/2003) - on the standstill of
    poultry in NL, except for poultry for immediate
    slaughter and day-old chicks (no measures on
    products)
  • The Commission published its first press-release
    on AI.

32
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Wednesday - 05/03/2003
  • Extra-ordinary meeting of the Standing Committee
    on the Food Chain and Animal Health (SCoFCAH)
  • The SCoFCAH issues a statement
  • The Commission issues its second press-release on
    AI.

Culling in 17 farms
33
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Monday - 10/03/2003
  • Second extra-ordinary meeting of the SCoFCAH
  • The SCoFCAH issues a second statement
  • A chronology of events is published on the
    SANCO web site and updated regularly

750,000 birds culled in 39 farms
34
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Wednesday - 12/03/2003
  • Suspicion of AI in a broilers farms in Belgium,
    at the border with NL
  • The Commission informs the MS and adopts Decision
    2003/173/EC on AI in Belgium
  • The Commission issues its third press-release on
    AI.

1,625,000 birds culled in 90 farms
35
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Thursday - 13/03/2003
  • Third extra-ordinary meeting of the SCoFCAH
  • Friday - 14/03/2003
  • The Commission issues its fourth press-release on
    AI.

2,400,000 birds culled in 157 farms
36
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Tuesday - 18/03/2003
  • Fourth meeting of the SCoFCAH on AI, repealing
    the decision on Belgium
  • Speech of Commissioner Byrne on the AI situation
    at the European Parliaments AGRI Committee and
    discussion at the AGRI Council
  • The Commission issues its fourth press-release
    and statement together with Belgium.

3,500,000 birds culled in 229 farms
37
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Tuesday - 25/03/2003
  • Fifth meeting of the SCoFCAH on AI.
  • Creation of buffer zones (firebreaks) in NL.
  • Wednesday - 26/03/2003
  • The Commission issues its sixth press release on
    AI.
  • Number of SMSs sent by the Commission on AI 750
    SMSs

4,900,000 birds culled in 254 farms
38
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Tuesday - 08/04/2003
  • Sixth meeting of the SCoFCAH on AI
  • AGRI Council in Luxembourg on AI
  • The Commission issues its seventh press-release
    on AI.

7,200,000 birds culled in 527 farms
39
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Wednesday - 09/04/2003
  • The Commission issues its eighth press release on
    AI
  • Tuesday - 14/04/2003 (night)
  • Belgium informs the Commission of a serious
    suspicion of avian Influenza. Directive 92/40/EEC
    is implemented.

10,800,000 birds culled in 836 farms
40
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Wednesday - 16/04/2003
  • The Commission informs all MS of the suspicion in
    Belgium
  • The Commission issues its ninth press-release on
    AI.

12,300,000 birds culled in 957 farms
41
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Saturday 19/04/2003 (Easter)
  • The Commission informs all MS, the Cabinet and
    the media of the death of a Dutch veterinarian,
    after a serious pneumonia probably linked to AI.
  • SMS INFO to CVOs a vet, who didnt take
    antiviral drugs is suspected to have died from AI
    in NL. More info later. BVG

16,400,000 birds culled in 1,003 farms
42
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Easter week-end
  • The Commission organises a meeting with experts
    from MS and AS on 22/04/2003.
  • AI is not a danger for public health (or not a
    danger for the general public after 19/04/2003...)

20,100,000 birds culled in 1,120 farms
43
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Wednesday - 23/04/2003
  • Seventh meeting of the SCoFCAH on AI
  • Commissioner Byrne informs the Commission on AI
  • The Commission issues its tenth press-release on
    AI.

22,900,000 birds culled in 1,203 farms
44
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Monday - 28/04/2003
  • Commissioner Byrne meets Dutch Agriculture
    Minister and Secretary of Health
  • Commissioner Byrne Participates in roundtable
    with Dutch farmers and representatives
  • The Commission issues its eleventh press-release
    on AI.

25,000,000 birds culled in 1242 farms in
NL2,700,000 birds culled in 118 farms in BE
45
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Thursday - 01/05/2003
  • The Food and Veterinary Office (FVO) carries out
    a 5-day mission to the NL to examine the
    implementation of the AI measures.
  • Tuesday - 06/05/2003
  • Eighth meeting of the SCoFCAH on AI.

46
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Thursday - 08/05/2003 (night)
  • Germany informs the Commission of a serious
    suspicion of AI in a poultry farm.
  • Friday - 09/05/2003
  • The Commission informs all MS of the suspicion in
    North Rhine-Westphalia
  • Directive 92/40/EEC is implemented in DE.

47
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Monday - 12/05/2003
  • The Commission issues its twelfth press-release
    on AI.
  • Thursday - 15/05/2003
  • Ninth meeting of SCoFCAH on AI
  • The Commission issues its thirteenth
    press-release on AI.

48
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Friday - 16/05/2003 (night)
  • Germany informs the Commission on negative AI
    laboratory results.
  • Monday - 19/05/2003
  • 71st of the Office International des Epizooties
    (OIE) in Paris general discussion on the OIE
    chapter for AI.

49
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Friday - 23/05/2003
  • Last outbreak of AI in NL
  • Thursday - 27/05/2003
  • The Commission issues its fourteenth
    press-release on AI.
  • Friday - 28/05/2003
  • Tenth meeting of the SCoFCAH on AI
  • The Commission issues its fifteenth press-release
    on AI.

50
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Wednesday - 11/06/2003
  • Lifting of measures (except for surveillance
    zones) in BE.
  • Friday - 13/06/2003
  • Eleventh meeting of the SCoFCAH on AI.
  • Wednesday - 18/06/2003
  • The Commission issues it sixteenth press-release
    on AI.

51
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Tuesday - 24/06/2003
  • All safeguard and national measures are lifted in
    Germany.
  • Tuesday - 24/06/2003
  • The Commission issues its seventeenth
    press-release on AI.

52
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • Tuesday - 01/07/2003
  • Twelfth meeting of the SCFCAH on AI.
  • Wednesday - 02/07/2003
  • The Commission issues its eighteenth
    press-release on AI.

53
CRISIS MANAGEMENT
  • 2003 AVIAN INFLUENZA CRISIS
  • 11 July 2003
  • Lifting of safeguard and national measures
    (except for surveillance zones) in NL.
  • 2003-2004
  • Legal actions against the Commission?
  • Probes by the Council and/or the European and
    national parliaments?

54
THANK YOU FOR YOUR ATTENTION!
  • Les Hommes ne voient la necessité que dans la
    crise
  • Jean Monnet
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