Reporting and Presenting Research Findings - PowerPoint PPT Presentation

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Reporting and Presenting Research Findings

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... the sample either strongly agreed or agreed with the statement that the holiday ... Revisit the Research Problem Statement ... – PowerPoint PPT presentation

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Title: Reporting and Presenting Research Findings


1
Reporting and Presenting Research Findings
2
Effective Writing
  • Clear, concise, direct
  • Thoughts are complete
  • Attention given to details such as grammar,
    spelling
  • Flow of thoughts

3
Quantitative Research Reporting
  • Recall, the opening sections of the proposal
    should be the foundation of the section
    introduction
  • Background
  • Research Problem (w/ research concepts)
  • Methodology Procedure
  • Sample frame
  • Research Instruments

4
Reporting The Findings
  • Frame a percentages and proportions in absolute
    numerical terms
  • Sixty percent (n 18) of the sample either
    strongly agreed or agreed with the statement that
    the holiday season tends to cause a great deal of
    anxiety.

5
The Use of Data In Reports
  • Tables should support discussion points
  • Third quarter performance peaked dramatically in
    the East relative to the West and North. Overall
    brand performance remained stagnant from region
    to region in the first, second, and fourth
    quarters.

6
Discussion Interpretation
  • Graphics, tables in the context of the written
    presentation should be minimized
  • More is not necessarily better

7
Discussion Interpretation
  • Revisit the Research Problem Statement
  • Organize discussion around concepts of interest,
    research concepts
  • Dont just spout numbers tell the story behind
    the data
  • Highlight, topline, and synthesize information

8
Discussion Interpretation
  • Leave the reader with food for thought
  • What does the quantitative data suggest?
  • Based on complete evidence in the data gathered,
    what conclusions can be drawn?
  • What recommendations, suggestions can be made to
    address the problem?

9
The Conclusion Recommendations
  • Summarize the big picture
  • Look for opportunities in the research findings
  • How does the current research set up
    opportunities for future research?
  • What are current and future practical
    implications for what you found?

10
Appendix References
  • Cite Exhibit tables in a separate appendix
    section
  • Each table labeled with a numerical identifier
  • Columns are clearly labeled

11
The Use of Data In Reports
  • Bar charts are appropriate for category
    comparisons
  • Pie charts visually represent portions of the
    whole

12
Presentation Donts
  • Dont hide behind an avalanche of slides/overhead
    transparencies
  • Dont be a distraction to yourself or to the
    speaker (Be attentive)
  • Dont stop the presentation because the script,
    or the technology, isnt working
  • Its not about the show, its about the
    information
  • No one knows the data better than you
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