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Aligning CSR with Corporate Business Objectives

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Title: Aligning CSR with Corporate Business Objectives


1
  • Aligning CSR with Corporate Business Objectives
  • Patty Riddlebarger
  • Entergy Corporation

2
Who is Entergy?
  • Electric utility and power generation company
  • Headquartered in New Orleans, LA
  • 2.7 million customers in AR, LA, TX and MS
  • Wholesale nuclear power generation in NY, MASS,
    VT
  • and MI.

3

Who Are Our Customers?
  • 20 30 of our customers live at or below the
    poverty level
  • 40 of children in
  • New Orleans live in
  • poverty
  • We serve 3 of 10 of
  • nations counties with
  • highest child poverty
  • rates

4

Who Are Our Customers?
  • MS ranks last in household income
  • LA ranks 49th
  • AR ranks 47th
  • TX is 42th

5
  • Corporate Social Responsibility
  • Our Scope
  • Corporate Giving
  • Entergy Charitable Foundation
  • Volunteerism
  • Low Income Initiatives
  • Customer Assistance Fund
  • Low Income Customer Advocacy
  • Public Policy Advocacy

6
  • Our Goals
  • To serve the communities where Entergy operates
  • To advocate internally and externally on behalf
    of low income customers
  • Advance corporate and business unit objectives
    through development and implementation of low
    income and charitable giving strategies that
    support business strategies

7
Contributions
  • In 2007, Entergy and the Entergy Charitable
    Foundation funded almost 3,000 grant requests
    totaling more than 14.5 million in cash
    contributions


8
Entergy Charitable Foundation
  • Founded in 2000
  • Focused on helping individuals and families break
    the bonds of poverty
  • Education, literacy, job training, housing, asset
    building
  • Awarded grants totaling more than 2 million in
    2007

9
What should be so simple?
  • What is the most pressing need in our
  • communities?
  • If Entergy could do one thing to make a
    difference in our communities what would it be?

Cancer
Hunger
Education
Unemployment
Substance Abuse
Poverty
healthcare
Homelessness
Youth Programs
10
Social Responsibility Entergys Approach
  • Developed a strategic approach to corporate
    giving and the charitable foundation
  • Created Becoming the Best, an initiative to
    make Entergy a recognized environmental leader in
    the business community
  • Created a Low Income Initiative, centered around
    our most important customers

11
Step OneCommitment from the Top
12
The Most Important Customer Wayne LeonardCEO
Entergy Corporation
Sept./October 2002
13
Entergys Role
  • Since 1999 Entergy has committed 40 million in
    the fight against poverty
  • Low Income Initiatives
  • Low Income Champs
  • Low Income Summits
  • Entergy Charitable Foundation
  • Public policy advocacy
  • Fundraising

14
It was not always this way
  • Entergy indifferent
  • Low Income customers were seen as burden
  • Bad credit and collection and shut-off policies
  • Insensitive (if not harsh) rate design
    methodologies
  • Sat in silence as issues were debated
  • Pointed to regulators or elected officials as the
    reasons nothing was accomplished

15
Step 2Employee Engagement
  • Overcoming obstacles and achieving buy-in

16
Why low income?
  • Its the right thing to do
  • It makes good business sense
  • More than 20 percent of our customers live in
    poverty
  • They represent more than 631 million in revenues
    annually

17
Low Income Customer Profile
  • Loyal, hard working and responsible
  • Pay their bills on time (particularly elderly)
  • Rarely complain
  • High satisfaction scores

18
Low Income Customer Profile
  • Energy costs can consume up to 40 percent of
    their income

19
Poverty Costs Per Household 20,000 annually
20
It can be a matter of life death
  • The Center for Disease Control says that from
    1979 to 1999, excessive heat exposure caused
    8,015 deaths in the United States
  • More people die every year from heat-related
    illnesses than from cold

21
Employee Engagement
  • Low income goals included in annual performance
    review for company presidents
  • Low income champs for each state
  • Volunteerism efforts in 2007more than 3,000
    homes weatherized 5,000 weatherization kits and
    25,000 CFLs distributed

22
Low Income Summits
  • Created in 1999
  • Forum for low income advocates to discuss common
    problems, solutions
  • Help us know how to best help low income
    customers
  • More than 1,000 advocates attend annual summits

23
Step 3 Program Design
24
What are our Low Income Strategies?
  • Increase the flow of assistance funds from all
    sources
  • Move low income customers to economic
    self-sufficiency
  • Provide customers with tools to help manage their
    bills

25
Increasing the flow of assistance funds from all
sources
26
Lobbying for LIHEAP
Low Income Advocates March on the Hill Washington
Action LIHEAP Day 2006
27
Lobbying for LIHEAP yields big results
  • 88,900 customers received assistance
  • 18.5 million in revenues generated

28
The Power to CARE Fund
CAF Funds Raised 2003 - 2007
29
Helping customers achieve economic
self-sufficiency
30
Entergy Charitable Foundation
  • Founded in 2000
  • Focused on helping individuals and families break
    the bonds of poverty
  • Education, literacy, job training, housing, asset
    building
  • Award grants totaling more than 2 - 3 million
    annually

31
Entergy/IRS Partnership
  • Energy discovered that many people in our area
    didnt know about or understand EITC
  • The purpose of Entergy's effort is simple Make
    sure
  • low-income customers know
  • About the EITC program,
  • Where to go for more information, and
  • How they find out if they quality
  • The goal is to get as many qualified people to
    apply for the program as possible

32
Outreach Implementation and Results
  • Placed a message on Entergys Interactive Voice
    Recording (IVR)
  • Added a link to the IRS Web site from entergy.com
  • Low-income champions sent e-mail blasts to
    low-income advocates and faith-based contacts
  • Provided posters and brochures at our customer
    service centers for low-income advocates and
    customers
  • Contributed grants for media support
  • Trained phone center operators to ask if callers
    qualified

33
Outreach Implementation and Results
  • Distributed 2.3 millionbill inserts
  • Provided free IRS EITC Kits to casemanagers,
    agenciesand volunteers
  • Stories in AdvocatePower newsletter

34
Value of EITC efforts
  • 2007 Refunds in states served by Entergy
  • 7 billion this is a 17 increase over 2002,
    when Entergy first became involved in promoting
    EITC
  • 60 of EITC recipients report using part of their
    refunds to pay utility bills

35
Mid South IDA Initiative
  • Partnership with Foundation for Mid South
  • 1.6 million investment
  • IDA programs created in 66 communities served by
    Entergy
  • More than 19,000 individuals directly impacted

36
Family IDA Savings Goals
17
37
20
26
37
ROI for Entergy
  • Prepared workforce
  • Increased disposable income
  • Economic development
  • Awards recognition
  • Corporate image
  • Reduced bill
    delinquency

38
Mid South IDA Initiative Multiplier Effect
1.6 million
69 million
  • Private Foundation Sources
  • Federal Sources
  • State Sources
  • For-Profit Sources
  • Ripple Effect

39
Early Childhood Education
  • For every 1 invested in high quality early
    childhood education, society reaps 9 in
    benefits.
  • Entergy funded a series of studies
  • The Economics of Education
  • Miles to go Arkansas
  • Miles to go Louisiana
  • Miles to go Mississippi
  • Studies are being used as catalysts to unite the
    business community in support of early childhood
    education

40
Early Childhood Education
  • Action Entergy led charge in AR for an increase
    of 50 million in state funding pre-K for low
    income families.
  • Result AR has emerged as a new national leader
    in pre-K. Projected economic impact 15 billion
    by 2035

41
Early Childhood Education
  • Action Entergy collaborated with the Southern
    Education Foundation, Success by Six and other
    organizations to push for increased funding for
    Pre-K
  • Result LA legislature approved universal Pre-K
    in 2008

42
Affordable Housing
  • Habitat for Humanity homes
  • In LA, MS, NY and TX
  • More than 300 employees involved 10,000 hours
  • Helped 22 families achieve the dream of
    homeownership
  • Awarded more than 600,000 Habitat affiliates
    nationwide

43
Provide customers with tools to help them manage
their bills
44
Traditional Outreach Tools
  • Literature requests fulfilled
  • Homes weatherized
  • Weatherization kits distributed
  • CFLs distributed
  • Beat the Heat fan and air conditioning unit
    giveaways
  • Weatherization/energy efficiency workshops

45
LIHEAP Getting the Word Out
  • Pilot launched to notify eligible customers
    through automated phone calls

46
LIHEAP Getting the Word Out
  • Results
  • Revenues from LIHEAP in pilot area have tripled
  • Uncollectibles are reduced
  • Costs for ALL customers lowered
  • Shareholder value is maximized

47
Credit Power
  • Easy Start Package -- Removes barriers for low
    income customers who are establishing utility
    service for the first time
  • Independence Package -- Removes barriers for low
    income first time homeowners/welfare to work
  • Reconnect Package -- Helps low income customers
    recover from prior debts while maintaining dignity

48
Credit Power
  • Safety Net Package provides assistance for low
    income customers experiencing crisis that
    prevents them from making utility payment
  • Senior Service Package -- ensures that low income
    seniors do not sacrifice quality of life

49
Lets talk turkey
Photo courtesy John Ford National Wild Turkey
Federation
50
Win-Win-Win Solutions
  • Entergy right of ways cleared at no expense to
    ratepayers
  • Increased service reliability
  • Increased customer satisfaction
  • Natural habitats restored
  • Costs are reduced
  • Shareholder value maximized

51
Our Environmental Commitment
  • Entergy pledges to lead our industry in
    environmental stewardship
  • Entergy is committed to promoting environmentally
    cleaner and more efficient generation,
    transmission, distribution and use of energy

52
Our Environmental Commitment
  • Voluntary commitment to contain CO2 emissions at
    2000 levels through 2010
  • Pledged 25 million to fund CO2 reduction
    projects
  • Partner with the Environmental Defense Fund
  • Patrick Moore, co-founder of Greenpeace

53
Our Environmental Commitment
  • Nuclear power
  • Wind power
  • Fuel cell research
  • Sustainable Forestry Plan
  • Carbon Credits
  • Public Policy Advocacy

54
Just Do It
Entergy Teams Up With Nike for Schools and the
Environment
55
It aint easy being green!
56
ROI SHOW ME THE MONEY
  • Revenues generated 18.5 million
  • Customer bills paid/disconnects avoided 88,900
  • ECF/Corporate grants 14.5 million
  • Volunteer hours 30,000 valued at more than
    500,000
  • 3,232 homes weatherized
  • 25,000 CFLs distributed
  • 5,000 weatherization kits distributed

57
Increased Brand Equity
  • 2008 CRO Magazine 100 Best Corporate Citizens
  • Dow Jones Sustainability Index 2002 2007
  • 2007 U.S. Chamber of Commerce Community Service
    Award
  • 2007 Storebrand SRI Best in Class Social
    Environmental Performance

58
Increased Brand Equity
  • Fortune 500 Most Admired Companies
  • Community Action Partnership Corporate Champion
    Award
  • Diversity Best Practices Award
  • PR Newswire Corporate Social Responsibility Award
  • National Fuel Funds Network Award

59
License to Operate Priceless
9,000 Advocate Partners
60
License to Operate Priceless
Unanimous Settlement Agreements
Improved Regulatory Climate
Reduced Costs
Improved Credit Ratings
61
License to Operate Priceless
  • 9,000 Advocate Partners
  • Win/Win Unanimous settlements
  • Improved regulatory climate
  • Improved credit ratings
  • Community Goodwill/Elected Official Support

62
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63
The lasting legacy of Entergy will not be
measured in dollars, but by the number of lives
that we have positively affected.
  • J. Wayne Leonard
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