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Title: FIRE AND ICE: The U.S., Canada, and the Myth of Converging Values


1
FIRE AND ICE The U.S., Canada, and the Myth of
Converging Values Michael Adams
ENVIRONICS R E S E A R C H
G R O U P
2
Identify with people who put their family above
everything else
3
Father of family must be master in his own
houseCanada and the United States - Agree 1992,
1996, 2000
4
Father of family must be master in his own
houseCanada and the United States Women agree
2000
5
Survey Methodology
  • The Environics program does not poll public
    opinion and perceptions, but rather peoples
    personal values, motivations and mindsets
  • Environics uses a large battery of questions and
    statements to measure and track social values
  • National representative surveys of 8,351
    Americans and 10,954 Canadians aged 15 for a
    total of 19,305 interviews
  • Fielded in 1992, 1996, 2000 and 2004 prior to
    each Presidential election and annually in Canada
    since 1983

6
101 Social Values Are Tracked, for example
Just Deserts Largesse Oblige Mysterious
Forces Patriarchy Penchant for Risk Question
Authority Sexual Permissiveness Spiritual
Quest Vitality Xenophobia
  • Acceptance of Violence
  • Adaptability to Complexity
  • American Dream
  • Anomie and Aimlessness
  • Concern for Appearance
  • Everyday Ethics
  • Everyday Rage
  • Flexible Gender Identity
  • Heterarchy
  • Joy of Consumption

7
The U.S. Socio-Cultural Map
AUTHORITY
Obedience to Authority
Traditional Family
Religiosity
Propriety
National Pride
Primacy of the Family
Everyday Ethics
Patriarchy
Work Ethic
Duty
Traditional Gender Identity
Meaningful Moments
Effort Toward Health
Social Responsibility
Discriminating Consumerism
Trust in Personal Advisors
Social Intimacy
Spiritual Quest
American Dream
Discerning Hedonism
Cultural Assimilation
Personal Challenge
Emotional Control
Fear of Violence
Time Stress
Holistic Health
Search for Roots
Look Good Feel Good
Civic Engagement
Concern for Appearance
Gender Parity
Protection of Privacy
Faith in Science
Technology Anxiety
Celebrating Passages
Personal Expression
Confidence in Small Business
Confidence in Advertising
Aversion to Complexity
Vitality
Xenophobia
Need for Status Recognition
Importance of Brand
Community Involvement
Mysterious Forces
Advertising as Stimulus
Networking
FULFILMENT
Ethical Consumerism
SURVIVAL
Voluntary Simplicity
Introspection Empathy
Sensualism
Saving on Principle
Adaptive Navigation
Largesse Oblige
Heterarchy
Entrepreneurialism
Sexism
Parochialism
Brand Apathy
Ecological Concern
Fatalism
Intuition Impulse
Personal Control
Joy of Consumption
Culture Sampling
Financial Security
Attraction for Crowds
Pursuit of Intensity
Confidence in Big Business
Importance of Aesthetics
Importance of Spontaneity
Adaptability to Complexity
Ecological Fatalism
Personal Escape
Rejection of Order
Interest in the Unexplained
Just Deserts
Enthusiasm for New Technology
Personal Creativity
Skepticism of Advertising
More Power for Politics
Global Consciousness
Ostentatious Consumption
Multiculturalism
Buying on Impulse
Active Government
Religion a la Carte
More Power for Business
Living Virtually
Everyday Rage
More Power for Media
Civic Apathy
Racial Fusion
Flexible Gender Identity
Anomie-Aimlessness
Penchant for Risk
Sexual Permissiveness
Acceptance of Violence
Flexible Families
Equal Relationship with Youth
Question Authority
INDIVIDUALITY
8
The United States Socio-Cultural Map North-South
Axis and Selected Trends
AUTHORITY
SURVIVAL
FULFILMENT
INDIVIDUALITY
9
The United States Socio-Cultural Map East-West
Axis and Selected Trends
AUTHORITY
SURVIVAL
FULFILMENT
INDIVIDUALITY
10
AUTHORITY
SURVIVAL
FULFILMENT
INDIVIDUALITY
11
Status Security Icons
12
AUTHORITY
SURVIVAL
FULFILMENT
INDIVIDUALITY
13
Authenticity Responsibility Icons
Tiger Woods
Jesus Christ
14
AUTHORITY
SURVIVAL
FULFILMENT
INDIVIDUALITY
15
Idealism Autonomy Icons
16
AUTHORITY
SURVIVAL
FULFILMENT
INDIVIDUALITY
17
Exclusion Intensity Icons
18
The United States and Canada
19
AUTHORITY
Status Security
Authenticity Responsibility
Obedience to Authority
Religiosity
These values are mostly Christianity compatible

Spiritual quest
10
Sept 11/01
Sept 11/01
80
Year of Study
Community involvement
Same sex
DCN starts
Confidence in advertising
DCN today
1992
Ontario
Networking
Voluntary simplicity
FULFILMENT
SURVIVAL
1996
2000
Rejection of Order
Acceptance of violence
10
Personal control
Question Authority
1992
American general pop.
1996
Canadian general pop.
2000
2000
1992
1996
2004
1996
American youth
1992
Skepticism of advertising
2004
Flexible gender identity
Canadian youth
Flexible families
These values are mostly Christianity
incompatible
2000
Idealism Autonomy
Exclusion Intensity
2004
INDIVIDUALITY
20
Father of family must be master in his own
houseUS - Regions Agree 2000
This is why church works so well in the United
States and the further south you go the better
This is why the largest churches in Canada are in
Calgary Alberta
This is what we are dealing with and why it is so
tough to make church work in our location
18
14
10
E.G.T.A.
Ontario
G.T.A.
21
Father of family must be master in his own
houseEurope and North America Agree 2000
Canada is more post modern than even most of
Europe or Australia. American think they
understand post modern, but they dont. In
Canada, and particularly central Canada we live
it!
22
It is necessary to believe in God in order to be
moral
Source Pew Global Attitudes, June 2003
23
Belief in Heaven, Hell and the Devil
Source for Canadian numbers Environics Research
Group, 2001 exact wording Would you say you
believethat there is a devil in hell in
heaven Source for U.S. numbers Gallup, May 2004
exact wording For each of the following items I
am going to read you, please tell me whether it
is something you believe in, something youre not
sure about, or something you dont believe in
24
Patriarchy and Church Attendance
25
In Summary
The U.S. Canada Risk-taking Risk-averse Mon
ey is everything Money is suspect Winner takes
all Income redistribution Highest standard of
living Best quality of life Will win the
lottery Have won the lottery Aspiration

Accommodation
26
In Summary
And half of those in Canada that do go to church
are Catholic, only 25 in US. American Catholics
will go to protestant churches, in Canada if they
drop out they just drop out.
The U.S. Canada Religious Secular Tradition
al authority Question traditional
authority Conservative social values Liberal
social values Moralism Relativism / pluralism
Outer-directed (conformity) Inner-directed
(autonomy) Violence is normal Violence only on
skates Civil War Rebellions, Legal
separation Death penalty
No death penalty
since 1976
27
Michael Adams
Discussion questions
  • If you have ever traveled to the States how would
    you describe your cultural sense of where they
    are at?
  • Have you every been to Alberta? Would you say it
    is more Christian than Ontario?
  • In view of Adams tracking of autonomy, is a
    come to our service structure really going to
    work for the unchurched in Canada?
  • Agree/disagree Canada is more post modern than
    Europe?
  • What did you find most surprising in Adams
    research?
  • Culturally, do you think things will get better
    down the road for church planting or worse?

7. What kinds of parallels do you see between
Frost and Adams? 8. How does this knowledge
impact your thinking related to church planting?
How does it change your understanding of the
values of the unchurched and the churched? 9.
As a result of this research, if you were going
to change one thing in your current or proposed
ministry, what would it be? 10.How does this
information impact your ideas regarding church
leadership? Who do you think has more to say to
us about church ministry Americans or Europeans?
Where are most of your resources coming from?
ENVIRONICS R E S E A R C H
G R O U P
28
Building the church of 2050/Building the church
of today
Understanding and building a church in the
Canadian mosaic
29
Building the church of 2050/Building the church
of today
Michael Frost
The basic point was that the vast majority of all
church growth amounts to some rearrangement of
folks with in the 2.5 (including such mega
worship driven ministries such as Hillsong) and
secondly from some movement from mainline 7.5 to
the 2.5 and thirdly from some from the second
10 Christian memory group to the churched 10.
Once in a very long time someone from the 80
almost accidentally falls into a church and
becomes a Christian, but this is a very rare
occurrence and gives us the false impression that
all that is required is that we do what we are
doing now, just more intently and that more of
the 80 will follow. Frost is convinced that this
will not happen.
Essentially we have developed the entire church
model around come structures. That is, You
come to us, our service our program etc. Most
existing churches are seeker toxic.
Frost began by describing how the church has
focused less on Jesus on more on Paul. That as a
result we have become less incarnational in our
communities and focused more on correct doctrine,
building programs to communicate correct doctrine
and constructing facilities in which we can teach
correct doctrine and all the while removing
ourselves more and more away from the very people
that Jesus called us to reach out to.
Frost then went on to describe the state of the
church in Australia with the following diagram.
His view was that Canada is probably not much
different, and indeed I think we are much the
same.
10 total church goers 2.5 Evangelical
Pentecostal Catholic
10 Christian memory but do not attend church
80 ranging from mild disinterest on left to
outright hostile on the right
30
Building the church of 2050/Building the church
of today
Michael Frost
Fundamental skills and perspective to reach the
80
  • Holiness needs to be completely rethought so as
    to see Holiness as Mission. We tend to see it as
    what we dont do when it needs to be seen as
    what we will do. We need to live lives of
    justice, hospitality, etc (See Matt 514-16). We
    need to live an orgasmic (yes, you read that
    right ORGASMIC) lifestyle so that others say, I
    will have what they are having. (See Titus 2)
    This lead to some statements about Christians and
    alcohol and other practices that in the past were
    seen as somewhat off limits.

2. With regards to prayer we need to pray for
three things, a) that God would raise up more
harvesters, b) protection for the harvesters
because they often go alone, and when they fall
others in the church are quick to say, See I
told you that would happen if you hang around
those people and c) pray for unsaved people.
3. We have to socialize more with unbelievers.
The message is, God likes you and wants to be
with you. When we are with them, it tells them
that God wants to be with them.
5. We need to be prepared to answer the questions
that eventually will come (See Col 24)
4. We need resourcefulness in reaching the 80
Here he spoke a great deal about folks that want
to give him money after he speaks in various
places and how God wants to use these funds for
reaching the 80.

__________________ __________
31
Building the church of 2050/Building the church
of today
Michael Frost
To whom shall we go?
This water skier church has about 50 people in
this kind of ongoing weekend arrangement. (This
is not much different than the Micro church idea
that I presented about 18 months ago regarding
the idea of the health and wellness church run
out of Roos gym in Ajax and other similar
concepts) Basically Frost is saying you go hang
out with a group, on their turf, dress like them,
act like them, be one with them until you can
connect with enough of them to eventually pull
together a gathering/body that may not look like
anything we would typically call a church with a
building and Sunday morning program etc.
At this point he described the Water Skier
Church. An actual church begun by a fellow
that hung around water skiers and started to
connect them together. He would invite new folks
to join the water skiing group, they would help
others, eat together, travel up and down the
beach skiing together and talk about the stories
of Jesus and do this every weekend.
Frost also frequently made reference to the model
car racers. Another sub cultural group of people
that dress a certain way, behave in certain ways,
talk in certain ways and do relationships in
certain ways and have as a common goal the
building and racing of model cars. How does one
infiltrate this group, live among them, gain
their confidence and then draw out of them a
group that see and desire a deeper relationship
with God. But whatever church you set up, it
must fit their subculture, essentially a church
among a group of people that have a common
interest.
Frost described the nature of people groups, or
sub cultures within the mainstream culture that
exist outside the church. These groups have
sufficient enough boundaries such that there is a
rather consistent group within that sub cultural
group that is not always changing. The goal is to
identify with this group. He also spoke of
proximity groups, that would be groups that I
may be close enough to, such that I can gain
entrance to that group.
_______________________________________
_________ ____________________________________
_____________
_____________________________
__________________________
32
Building the church of 2050/Building the church
of today
Michael Frost
To whom shall we go?
There was also a tangent that was all about
treating folks like you would treat your own
children who you want to be come Christians. We
involve them in all kinds of things and like C.S.
Lewis, at some point they discover themselves to
be believers. At this point Frost talked about an
individual that was baptized who NEVER wanted to
become a Christian but realized that he had
become one. At their baptism he talked about how
this individual had never wanted to be come a
Christian but just simply realized they had
become one and said to themselves out loud, OH
CRA, Ive become one!
Frost also made reference to two other terms that
are important in his thinking, Community and
Comunitask the former meaning that we just
hang out together but the later being deeper,
in that we are together because of a common
mission, vision, goal, dream etc and we do the
work together that is necessary to get the job
done. We may even live closer together and change
our life patterns to be closer to each other as
we move towards this common mission in life
together.
It is important that those that choose to move
out in a go structure like way into a new
community group do so with others and not alone.
This is done not just for accountability but for
fellowship. Unity does not equal uniformity and
as an example Frost reflected on the Lord of the
Rings and the Fellowship of the Ring or the group
of Elves, Dwarfs, Men, Hobbits and others that
band together to complete the mission of
destroying the ring.
33
Building the church of 2050/Building the church
of today
Michael Frost
How shall we be led?
When a church begins to form among a new social
group the normal biblical terms of elder,
deacon etc, may not apply so new terms may be
needed. Frost offered some such as midwife and
gardener. These are folks that know how to
manipulate what is already going to happen.
What we have is solid church and what we need
is liquid church
34
Building the church of 2050/Building the church
of today
Michael Frost
1. Bless. We bless three people every week a)
one in our church group, b) one in our target
group and c) one more in either a or b
How do we sustain ourselves as a community?
Those practices fit the acronym BELLS and
included.
Here Frost spoke of missional practices, rhythms
or habits that you collectively live by that make
you a community. Things you do that prepare you
for your mission. It was at this point that Frost
spoke about the more recognizable church that he
and other planted called Small boat big Sea and
the practices that this body adopted as they sent
folks out to be Liquid Church among identifiable
groups.
2. Eat. We eat a meal with three different
people every week a) one in our church group, b)
on in our target group and c) one more in either
a or b.
4. Learn. We read the life of Jesus and tell the
life of Jesus over and over to ourselves
3. Listen. We spend time in some place each week
where we can listen to God speaking to us. On the
beach, sitting in a room, in the forest etc.
5. Sent. We see our selves and others as sent
people into this world
35
Building the church of 2050/Building the church
of today
Michael Frost
The closing picture
Frost concluded by talking a great deal about the
arts community that he and a couple of others had
infiltrated and how they hung out with this
group doing both community and Communitask with
various members of this group. Living life with
them to the point that eventually the fellow that
owned the gallery that they were all associated
with said, Why dont we meet in the room up
stairs and you can talk about Jesus and we will
burn some candles, pray and do that bread and
wine thing.
Oh, Frost said, You mean start a church? OH
NO was the response. We dont want a church, we
just want to gather and hear stories about Jesus
and pray and do the bread and wine thing. The
point being, a church by
another name, a church that they didnt even
recognize as a church
36
Building the church of 2050/Building the church
of today
Michael Frost
My comments
The idea is intriguing, the realities are that
such a church will probably be planted by
tentmakers or para-church organizations that
probably would loose their church support if they
were no longer trying to funnel people back to
churches that they believe are fundamentally
incapable of receiving most of the 80. Further,
there is no expectation that churches of this
nature would ever be very large, or self
supporting, owning of a facility or Solid in
any of the ways that we typically think of church
Ultimately, Frost is probably asking the right
question, The 80 will not COME to us regardless
of what we do (Contemporary music, drama, hymns,
chants, candles, media, felt need messages,
exegetical messages etc), so what do we have to
do to GO to them? How do you set up a church
among the unchurched that meets them where they
are at and moves them from there towards Christ
rather than asking them to first come to us,
commit to showing up every Sunday morning for
multiple hours for the rest of their lives.
They are just not going to do it up front. So how
do we effectively GO to them, help them to see
and hear about Jesus and build a church that they
will be a part of. One of the unresolved
issues, however is Frosts reliance on his idea
of third space. The idea that people have time
and interest in non domestic or work related
activities where they can be engaged. Out of
these relational settings comes a church. The
question is, do Canadians have any third space?
The research would tend to say NO.
37
Building the church of 2050/Building the church
of today
Michael Frost
Discussion questions
  • Would you say our current services are aimed at
    the 2.5, the 10, the 20 or the 80? Why?
  • What do you think it should or could be aimed at?
  • Is it even possible to really change the target
    of a current service or is the DNA too set?
  • Is the idea of Holiness as mission and an
    orgasmic life style for you, a) scary, b)
    liberating, c) nutty
  • Connecting more with the unchurched is critical.
    Does our current church form do that? Explain
  • Is a water skiing church a legitimate kind of
    church? Why/why not?

7. What is your take on Community and
Communitask? Would say our core groups and
ministry teams are practicing community or
communitask? Describe 8. Are we using GO
strategies to reach our community or COME
strategies? Explain. What percentage (2.5, 10,
20, 80) may be drawn by COME strategies? Give
examples. 9. In what way is our current form of
church solid or liquid? 10.Do you like the
idea of a church wide set of rhythms (BELLS)? If
not these (BELLS) what might you suggest?
38
Dealing with a changing world
An even more disturbing global trend is the
growing power of Islam. This is particularly
significant in multi-cultural and open
democracies like Canada, but currently even more
so in Europe. Culturally the western world is a)
old, b) tired and c) overly dependant on the
social welfare concept.
Islam is also a trans national energetic faith
fired by the belief that they will over come and
some within their ranks are given to great
violence to support that belief. As a culture we
are passive, shrinking and dependant. In time
when their numbers are sufficient they will
simply out vote us and create an Islamic state.
Further, despite the mega church movement and
increased numbers of church plants the number of
conservative evangelicals in Canada has remained
largely unmoved at 8 since 1871. Clearly the
current brick and mortar approach is mostly
re-arranging the committed
Oddly enough, research done for Discipling our
Nation indicates that while more Canadians may
embrace aspects of Christian thought there isa
decreasing percentage of Canadians gathering with
other Christians for worship. p 24
MacLeans reported Canadians save their real
suspicion for born again Christians 31 are
unhappy to even meet onethe U.S. administration
is so deeply unpopular herefor its religiosity
and politicsthat in itself is enough to spike
the negative numbers
We are old, every western woman in the EU is
averaging 1.4 children. Less than what will
sustain the culture. Every Islamic woman in the
same country is producing 3.5. We are overly
dependant on the need for immigration from
Islamic countries to meet employment needs in
Europe. Immigrants come, with their culture.
Were the ones that will change you(said Iman
Mullah)the number of Muslims is expanding like
mosquitoes. Every western woman in the EU is
producing an average of 1.4 children. Every
Muslim woman in the same country is producing
3.5Our way of thinking will prove more powerful
than yours
Demographic studies already confirm the fact that
Canadians embrace spirituality but reject
church. That personal freedom is the greatest
Canadian value. Conventional brick and mortar
churches are seen as places inconsistent with
individual and personal freedom.
Secondly, more than money, their health or their
children, Canadians worry about personal time.
They feel over extended and if they are not at
work they are at home and not very engaging in
outside activities including time consuming
regular church attendance.
These two critical values were published in a
significant study done for Macleans magazine
sold on July 1st 2006. They were presented
against the back drop of continuing church
attendance decline and increasing trend to be
involved with no religion at all.
The events of September 11th 2001 and in response
to the militaristic actions of the United States
leading to the gulf wars, led many Canadians in
the most secular and urban parts of the country
(ON, QC and B.C.) to withdraw into scepticism
even further yet from church.
39
So what are people trying in brick and mortar
churches?
Predominantly Black churches with some mixed in
health and wealth gospel seem to be doing well in
Toronto. Demographically, for whatever reason the
Black community seems to attend church much more
so than does the Caucasian community.
Springs church in Winnipeg pastored by Leon
Sally Fontaine is a Hillsong knock off in
Winnipeg that has grown to multiple locations and
huge attendance. It is a Charasmatic ministry
that has emptied out all the PAOC churches in the
area. Just ask the PAOC, they will tell you.
We have used advertising in the past in including
high quality Canada post delivered GenEvange
materials. All campaigns since September 11th
have had zero response including 60,000 piece
campaign in Whitby and 80,000 in Ajax/Pickering.
Not one person showed up in either campaign.
Personality driven churches like The Meeting
House works well.if you are Bruxy Cavey. It is
all about Bruxy, and they know it, and if there
are lots of other churches you can draw from. I
have had lunch with Tim Day their lead pastor
and he admits, it is all transfer from broken
churches. They do cool church very well.
Center Street Evangelical are probably the
largest church in Canada. Guess where they
are.ALBERTA . They offer multiple styled
services. They jumped by over 2,000 in a month
over September 11th. They just built a new
auditorium that holds about 3,000. Nothing unique
about them, just location and stability.
Forest City Community Church in London is a
Willow knock off plant to the extreme. CRC plant
that found radio as the magic bullet that would
bring in hundreds each campaign in a school and
now in their new building. The CRC have also
invested about 750,000 in this plant. Most other
plants in London are dying.
Radio as a strategy has worked for the CRC in
London which is an isolated market with only
about 2 stations. In the GTA it has been tried by
CRC church and we have also done two radio
campaigns. Results..zero. The market is too
diverse and local or micro market stations dont
seem to have the pull
We worked with a company called INFOLINK that
puts pre-recorded messages on the phones of homes
with a message service. It is a new twist to the
telemarketing approach. A BOCQ church in
Georgetown attempted this with 5,000 calls and
got about 12 new families out. We did 50,000 and
got a zero response.
Compassionate ministries are all the rage and can
work. The Goodness Project free 4 all has worked
very well for Central Street Gospel in St.
Catherine's boosting their attendance
substantially, but that is about the only church
I know that has had significant success with it
in reaching their community. Its very
expensive!!
Alpha has been a tool used by many churches to
try and reach their community. Interestingly
enough even as Alpha was used extensively in
England, at its height, decline in attendance at
Anglican churches continued unabated. Most dont
seem to make the leap to church attendance. A new
product called H20 is better.
As just a point of contrast, years ago I attended
a pastors seminar at Saddleback Valley Community
Church. Rick Warren talked extensively about
advertising. Later I learned that SVCC does not
do advertisingbecause if they did they wouldnt
be able to get them on the parking lot never mind
in the church!!
Relationships are frequently pointed to as the
key to inviting people to church, however, our
experience with our people is that even on the
bases of strong relationships and even prayed for
and experienced miracles people still resist the
idea of church attendance. Folks dont have a
problem with God, but they do with church.
40
An approach that doesnt ask at the front end
to give up hours each week end and requires their
presence in a particular location at a particular
time that suits usnot them?
Most brick and mortar churches make the
implicit ask that you come to us and that you
make a commitment to return for several hours
each Sunday morning in the prime time of mid
weekend.
Clearly, from continuing studies that show
ongoing church attendance decline, the majority
of Canadians have and are increasingly saying
NO to weekly Sunday morning church attendance.
Is there another way to engage them at a level
that they are open to? An approach that they feel
doesnt present itself as male authority driven
narrow fundamentalist religion?
41
Just suppose that your neighbour came to you all
excited and said, My wife and I have found the
greatest thing. We now are a part of a bowling
league. It is great! We have a very inspirational
coach that speaks to us every week before we
start bowling. We are also each a part of a team
that
encourages each other and we even at times help
each other out if we are having a problem in
life. We often eat together at the ally cafeteria
and that is great for team spirit. We also have
coaches for our kids and kids leagues so that
they can get into it the spirit of bowling also.
We also do contemporary
Bowling. We bowl to rock music and laser light
shows. People used to bowl in silence but this is
really an EVENT now. We think that bowling is so
important that even when we go on vacation we
find a bowling alley that we can go bowl at just
because we dont want to miss out. We even give
10 of our
income to be a part of the league. It is a
sacrifice but it means so much to us. Our league
meets on Thursday nights from 730pm to
10pm..every Thursday night.for the rest of our
lives.. WOULD YOU LIKE TO JOIN?
42
Of course fundamentally we believe that there is
a huge difference between a bowling league and
the Kingdom of God, but does the non churched
person really see any substantive difference?
What could you do to engage people in some kind
of relationship who reject any kind of
authority and who feel that they dont have
more than five minutes to give you?
43
One approach has been the use of the internet and
internet church. There have been several attempts
in this regard. Probably the most significant has
been i-Church. A completely internet based church
that draws it largely Anglican following from
around the globe. It has not really reached an
unchurched target.
There is no formal gathering ever and it is all
conducted via the internet including sermons,
worship, small groups, devotional times etc.
Resources of various types are available. One of
the biggest hurdle for completely web based
churches has usually been finances.
44
The BCOQ have a church that has done a
telephone ministry to Muslims who can call in
anonymously and talk about Christianity. It has
been reasonably successful receiving many calls.
It is a bit like a telephone based ministry or
church.
45
Currently we have done some community door to
door research around the idea of a regional phone
based initiative. The community survey results
were very encouraging. We are planning to launch
an approach to the general unchurched demographic
based around a combined pre-recorded and live
information approach. We plan to call the
approach CONTACT
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