ENERGY STAR

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ENERGY STAR SALES ASSOCIATE TRAINING

• Refrigerators

(Updated September 2010)
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What is ENERGY STAR?

• ENERGY STAR is a
• government-backed program that helps consumers
  identify energy-efficient products.
• ENERGY STAR qualified products
• Save energy
• Save money
• Save the environment

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About ENERGY STAR
The ENERGY STAR mark ranks among the highest
level of influence on product purchase among all
consumer emblems, similar in ranking to the Good
Housekeeping Seal.
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ENERGY STAR Sales Value

• In 2009 alone, Americanswith the help of ENERGY
  STARsaved 17 billion on their energy bills and
  prevented greenhouse gas emissions equivalent to
  the annual emissions of 30 million vehicles.
• Consumer awareness and desire for efficiency
  savings is high
• In 2009, more than 75 of households nationwide
  recognized the ENERGY STAR label
• Of households that purchased ENERGY STAR products
  in the past year
• 80 of them reported the label as influential to
  their purchasing decision
• More than 90 of them reported they are likely to
  recommend ENERGY STAR products to friends

Source 1) EPA Office of Air and Radiation,
Climate Protection Partnerships Division.
National Awareness of ENERGY STAR for 2009
Analysis of 2009 CEE Household Survey. U.S. EPA,
2010. 2) ENERGY STAR Overview of 2009
Achievements. March 2010.
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ENERGY STAR Qualified Refrigerator Overview

• ENERGY STAR
• The government-backed program dedicated to
  helping consumers save money and protect the
  environment through superior energy efficiency.
  Look for the ENERGY STAR label on qualified
  refrigerators.
• ENERGY STAR qualified refrigerators
• Must be 20 more energy efficient than the
  minimum federal standard
• Save more than 130 over the product
  lifetime, compared to a standard model
• Offer energy efficiency without sacrificing
  performance or features
• Save energy and help prevent climate change
  by reducing the greenhouse gas emissions caused
  by burning fossil fuels at power plants

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ENERGY STAR Qualified Refrigerator Criteria
Refrigerators earning the ENERGY STAR must be at
least 20 more energy efficient than the minimum
federal standard.
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Saving Energy Saving Money

• Did you know?
• A new qualified refrigerator can save about 130
  on electricity bills over its lifetime compared
  to a new standard model
• If everyone purchasing a refrigerator in 2010
  chooses an ENERGY STAR qualified model over a
  non-qualified model, together we would save more
  than 100 million a year on our energy bills

• ENERGY STAR qualified products use less energy
  and cost less to operate resulting in

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Saving Energy HelpsProtect the Environment

• If everyone purchasing a refrigerator in
  2010 chooses an ENERGY STAR qualified model,
  together we would reduce the greenhouse gas
  emissions equivalent to those from more than
  120,000 cars
• By using less energy, qualified refrigerators
  help prevent climate change by reducing the
  greenhouse gas emissions caused by burning
  fossil fuels at power plants

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Why Buy ENERGY STAR?

• Save energy without sacrificing quality or
  performance
• ENERGY STAR qualified refrigerators offer high
  performance features such as
• High-efficiency compressors use less energy,
  creating less heat when they are running, and
  are often quieter than regular compressors
• Improved insulation helps food stay cold and
  muffles refrigerator noise
• More precise temperature and defrost mechanisms
  help ensure food is kept at the optimum
  temperature
• Wide Selection
• Available with automatic ice-makers
  through-the-door ice and water dispensers
• Also available with top, bottom, and
  side-by-side freezers

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RefrigeratorsEnergy Saving Tips

• Recycle older or second refrigerators. Your
  second refrigerator costs a lot to operate. You
  can save from 300-700 by not running your
  second refrigerator over the next 5 years. By
  unplugging your second refrigerator and properly
  recycling it, you can also prevent 5,500 to
  20,000 pounds of greenhouse gas emissions.
• Insert customized information here about your
  recycling offerings
• Dont heat your fridge. Position your
  refrigerator away from heat sources such as ovens
  and dishwashers. Heat sources make your fridge
  work harder to keep your food cold.
• Give it space to breathe. Leave a space between
  the wall and the refrigerator to allow air to
  circulate this keeps the coils cooler so your
  refrigerator doesnt have to work as hard.

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Refrigerators Energy Saving Tips

• Load it up. A full refrigerator or freezer uses
  less energy than an empty or partially-loaded
  one.
• Keep it clean. While cleaning your refrigerator
  on the inside is important, keeping it clean on
  the outside is important too by cleaning the
  coils on the back of your refrigerator, you will
  save energy.
• Dont over cool. In addition to turning ice-cream
  into a spoon-bending block of ice, setting your
  fridge and freezer to max cold uses more energy
  and money.
• Its not a window. Minimize the time refrigerator
  doors are open.
• Check that seal. Make sure the door seals are
  tight. If not, you could be losing cold air and
  using more energy.

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Did You Know?
But the refrigerator I bought 20 years ago works
just fine

• Many consumers have no idea how much their older
  refrigerator is costing them. Help them
  understand the savings!
• A refrigerator from the 1970s uses over 2,400
  kilowatt hours a year, costing you over 250 a
  year on your electricity bills. Replace it with
  a model that has earned the ENERGY STAR and you
  can save over 200 a year while avoiding 3,000
  pounds of greenhouse gas emissions.
• A refrigerator from the 1980s uses over 1,480
  kilowatt hours a year, costing you nearly 160 a
  year to run. Replace it with a model that has
  earned the ENERGY STAR and you can save over
  100 a year while avoiding more than 1,600 pounds
  of greenhouse gas emissions.
• A refrigerator made in 1992 uses over 1,020
  kilowatt hours and costs you more than 100 a
  year to run. Replace it with a model that has
  earned the ENERGY STAR and you could save over
  65 a year while avoiding nearly 940 pounds of
  greenhouse gas emissions.
• Unplugging the second refrigerator saves.
• About a quarter of U.S. households have a second
  refrigerator. Many of these are older,
  inefficient refrigerators that people have kept
  and moved to the garage or basement.

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ENERGY STAR Refrigerator Brands

• Trusted brands like these
• Electrolux
• GE
• Kenmore
• Maytag
• Whirlpool

Customize as appropriate
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Find Rebates in Your Area

• Database for Incentives Joint Marketing
  Exchange (DIME)
• Help your customers save even more
• Visit www.energystar.gov/DIME to find
• Appliance rebates in your area
• Incentive amounts, start and end dates
• Name, location, and contact information of rebate
  sponsors
• Retailers and manufacturers can also
• Connect to local energy efficiency program
  sponsors (e.g., utilities).
• Find joint ENERGY STAR promotional and marketing
  opportunities.
• Promote your program! Contact your ENERGY STAR
  partner account rep or e-mail efficiencyrebates_at_en
  ergystar.gov.

Disclaimer EPA and DOE do not provide financial
incentives for promoting or purchasing ENERGY
STAR qualified products. This tool is provided as
a courtesy to share information with partners on
the financial incentives available from utilities
and other energy-efficiency program sponsors.
Please direct your questions and comments about
these incentives to the requesting organization
or sponsor.
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ENERGY STAR as Your Sales Partner
Partner with ENERGY STAR and increase sales and
customer loyalty by providing energy savings and
environmental benefits.

• Create Business Value
• Differentiation
• Arm your staff with knowledge
• Provide your customers products of choice
• Grow your customer base
• Attract and retain customers
• Help your customers save money and watch them
  keep coming back

• Create Social Value
• Reducing energy use helps decelerate climate
  change by preventing greenhouse gas emissions
• Lower energy bills for your customers
• Boost your brands environmental image

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• A user-friendly and easily navigable micro-site
  containing training tools for partners.
• Users can navigate throughout four main
  categories to find training resources relevant
• to them products, campaigns, utilities/energy
  efficiency program sponsors,
• and buildings/plants.
• Benefits
• EASY Access to all ENERGY STAR training
  materials and resources on your own.
• ACCURATE The most current training materials to
  share with your sales associates for increasing
  the sale of ENERGY STAR qualified products and
  services.
• RELEVANT A location for collaboration and idea
  exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training
Center page at www.energystar.gov/training
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Questions

• For questions about ENERGY STAR qualified
  refrigerators
• Write to appliances_at_energystar.gov
• Call (888) STAR-YES
• For additional information about refrigerators
  including
• Qualified products lists
• Special offers
• Savings calculators
• Visit www.energystar.gov/refrigerators