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Diversifying Soroptimist

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Title: Diversifying Soroptimist


1
Diversifying Soroptimist
  • Recruiting from All Generations

Wendy Metzgar, Membership Director Soroptimist
International of the Americas Western Canada
Region Leadership Retreat August 11, 2007
2
Our objectives
  • Understand generational differences and
    similarities
  • Review Soroptimists generational profile
  • Learn to adapt messages
  • Explore and choose communication methods

3
The Generations Dynamic
  • Values ð
  • Attitudes ð
  • Decisions

4
Which generation are you?
  • Before 1925
  • From 1925-1941
  • From 1942-1964
  • From 1965-1981
  • From 1982-2000

First time in history to have 5 living and
working generations
5
Its not all about the numbers!
  • Generations are only one way to gauge differences
    within your club
  • No group fits one person exactly

6
The Silent Generation
  • Born between 1925-1941
  • Least studied group
  • Mature or swing generation
  • Came of age during World War II

7
The Silent Generation
  • Strong human relations skills
  • Very involved in cultural issues
  • Cautious and quietly assertive
  • Team players
  • Some of the first women to aggressively move into
    the workforce

8
Messaging for Silents
  • Emphasize experience and wisdom
  • Do not use loud or brash imagery
  • Frugality, responsibility and caution

We are an established organization. We are well
respected in our community. We are fiscally sound
and our programs are proven to make a difference.

9
The Baby Boomers
  • Born between 1942-1964
  • Represent largest single sustained period of
    growth
  • Shaped the culture of the 1960s and 70s
  • Enjoyed unprecedented employment and education
    opportunities
  • Most influential generation

10
The Baby Boomers
  • Non-conformists who value creativity
  • Evaluate achievement in terms of personal
    fulfillment
  • First generation to discover that lifetime
    employment no longer exists
  • Job satisfaction gt job security

11
Messaging for Boomers
  • Demanding consumers - provide courtship
  • Position brand as the choice of winners
  • Simple, nostalgic messaging

We are women at our best, helping other women to
be their best.
12
Generation X
  • Born between 1965-1981
  • Originally given this name because they were seen
    as searching for identity
  • Independent - latchkey kids
  • Savvy consumers
  • Life is short. Eat dessert first
  • 40 fewer Xers than Boomers

13
Generation X
  • Redefined loyalty in the workplace
  • Demand balance of life and work
  • Personal development employability
  • Committed to quality of their work
  • Want to be involved, responsible and in control
  • Immediate and ongoing feedback

14
Messaging for Gen Xers
  • Skeptical of the hard sell
  • Want things mapped out clarify expectations
  • Love of experiences what will they get to DO as
    a Soroptimist?
  • Attitude, humor and fun

15
The Millennials
  • Born from 1982-2000
  • Echo Boomers or Generation Y
  • Members range from 7 25
  • Represent the future workforce and membership

16
The Millennials
  • Techno-savvy - first generation to grow up with
    the Internet
  • Over-scheduled, easily bored
  • Not intimidated by experience
  • Goal-oriented doers
  • Team players

17
Messaging for Millennials
  • Treat with respect
  • Must be able to enter club on equal footing
  • Focus on the positive
  • Emphasize action

18
Generational Recap
19
Generational Themes
20
Quiz Your generational story
  • What is your clubs generational story?
  • We have only Baby Boomers
  • We have some Silents
  • We have only Generation Xers
  • We have some Millennials
  • We have a blend of all generations
  • Other

21
Our Current Landscape
22
Our Ideal Landscape
23
The Gen X Volunteer
  • Personal development
  • Immediate results
  • Flexibility freedom

24
Personal Development
  • New skills employability
  • Welcome challenges
  • Learn by doing
  • SIA Mentor Program
  • Emerging Leaders Forum

25
Immediate Results
  • Hands on experience
  • Tangible results
  • Time well spent
  • One-day service projects
  • Early involvement in club leadership
  • Recognize completion of tasks

26
Flexibility Freedom
  • Dont legislate involvement
  • Let them accomplish the same outcome in their own
    way
  • Guide with feedback and suggestions, not
    step-by-step instructions

27
Whats Next?
  • Have an honest conversation
  • Perform a health check
  • Identify two to three issues
  • Remember, incremental change is often the most
    effective
  • Develop an action plan

28
Our Objectives
  • Understand generational differences and
    similarities
  • Review Soroptimists generational profile
  • Learn to adapt messages
  • Explore and choose communication methods

29
Generational Communication
  • Generational marketing means generational
    communication
  • Beware of stereotypes
  • Consider what works for individuals and the club
    as a whole
  • Use generational differences as a guide

30
The Buzzwords
  • E-networking
  • Web 2.0
  • Social media

31
General Rules
  • General standards still apply
  • Know the audience
  • What is the goal?
  • The simpler the better
  • Understand new media before you try it

32
What is out there?
  • Email
  • Internet
  • Message boards
  • Blogs
  • Podcasts
  • Wikis

33
Email
  • DO
  • Brief, routine communications
  • Supplement phone calls and mailings
  • Deliver printable newsletters
  • DO NOT
  • Use in sensitive situations
  • Rely solely on email
  • Ignore general communication standards

34
Internet
  • DO
  • Be clear about expectations
  • Keep up-to-date!
  • Direct members to the site as much as possible
  • Make the site intuitive dont make members work
    to get information!

35
Message Boards
  • DO
  • Make as user-friendly as possible
  • Use topics that members are passionate about
  • Assign a moderator
  • View the posts often to generate leads and ideas

IDEA Consider region message boards on different
topics in which clubs can ask questions and share
best practices
36
Blogs
  • Reverse chronological listing of short text
    entries
  • Single or small group of authors
  • Informal writing
  • Personal perspective of author
  • IDEAS
  • Delegate blog during convention
  • Governor blog on region website
  • Past award winner blogs

37
Podcasts
  • Audio blog content is provided as recorded audio
    files rather than text
  • Audio files downloaded onto a personal MP3 player
    (e.g., iPod)
  • On-demand Internet radio shows
  • Hearing a persons voice makes the experience
    even more personal

IDEA Monthly or quarterly message from the
governor and/or region leaders on region website
38
Wikis
  • A website that can be edited by anyone
  • Easy way to rapidly develop a body of content
  • Wikipedia (www.wikipedia.org)
  • A central body manages the infrastructure but
    otherwise there is no central coordination
  • Carries some risks

IDEAS Get input on a new resource before
distributing it or approval of minutes by posting
a draft in a wiki for members to review and
critique.
39
The 3 Cs
  • Convenience
  • Connection
  • Creativity

40
Parting Thoughts
  • Lead by example
  • Manage expectations
  • Communication is a two-way street
  • More eyes more solutions
  • Treat others as they want to be treated
  • Challenge members they will step up!
  • Be grounded by experience,
  • but open to change
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