Business Through Visual Merchandising

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Business Through Visual
Merchandising
Growth

• Glenn Muske
• Mike Woods
• Byoungho Jin
• Hong Yu

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A Story

• Once upon a time

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Issues

• Rural merchant facing
• Static or shrinking market
• Easier access to the big city
• New marketing outlets
• The lights, splash and dash offered by the large
  merchant

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Solution

• An educational program

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Visual Merchandising The Silent Salesperson

• Hong Yu, Ph.D.
• Glenn Muske, Ph.D.
• Collaborators
• Phillis Cothren
• Kristy Spaulding
• Michael Woods

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Program Overview

• Getting Started Visual Merchandising Basics
• Exterior
• Interior Display
• Materials for Successful Visual Merchandising
• Ideas and Techniques for Getting Customers
  Attention
• Other areas of Visual Merchandising
• Summary

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Visual Merchandising Defined

• Visual merchandising is the actual selling of
  merchandise through a visual medium.
• This is who we are and what we stand for.
• Pegler, M. M., Visual Merchandising Display

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Retailers Store Image
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Producers Product Image
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Color and Texture
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Results

• Show me

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Visual Merchandising Field Experience

• A 1-credit service learning project
• Student teams work with business owners to
  design, develop and create a visual display
• Students taking or have taken VM
• Budget of 50 for each team
• 1-day on-site (3-4 hrs project dev time)
• Local community pays for lunch

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Results

• 20 stores
• 6 communities
• Waiting list of communities and students
• Comments
• Increased pride in our store
• Walk-ins increased
• Brought us visibility
• Has caused other businesses to improve their
  looks

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A Win-Win-Win Situation

• Store Owners
• Hands-on demonstration
• Increased store traffic
• Students
• Experience real-world visual merchandising
• Awareness of small businesses
• OSU
• Response to a local need (the engaged
  institution)
• Visibility

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Questions????