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Developing Successful Tourism Partnerships in the Local Market

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International Visa Card holders spent P37.5 B in 2005 vs P29 ... MICROTEL INNS & SUITES BORACAY. MPh 128.300 - BOI. BORACAY SANDS HOTEL (2007) MPh 174.60 - BOI ... – PowerPoint PPT presentation

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Title: Developing Successful Tourism Partnerships in the Local Market


1
OVERVIEW OF PHILIPPINE TOURISM
USEC. OSCAR P. PALABYAB Department of Tourism
2
The Growth of World Tourism
  • Tourism growth over the past 50 years is
    dramatic- 25 Million in 1950 to 698 Million in
    2000
  • One of the most remarkable economic and social
    phenomena of that period
  • Forecasts indicate the trend will continue with
    1.5 Billion in 2020!

3
The Unstoppable Expansion of International Tourism
4
Worldwide Visitor Arrivals and Receipts 1996 -
2006
5
International Tourist Arrivals 2005
6
Factors in Tourism Growth
  • Increase in real income
  • Increase in life expectancy
  • Retiring baby boomers
  • Faster and cheaper air travel
  • Easier access and more destinations
  • Rapid developments in IT

7
Sampling of tourism expenditures
  • International Visa Card holders spent P37.5 B in
    2005 vs P29 B in 2004
  • Top 5 Visa spending countries in RP
  • 1. U.S.A.
  • 2. United Kingdom
  • 3. Japan
  • 4. South Korea
  • 5. Australia

8
Visa Card users
  • Korean card holders had highest average spending
    per transaction at US175
  • Metro Manila got 60 of total availments or P22.9
    B
  • Luzon P72B of which Mindoro got P272M and
    Palawan P238M
  • Visayas P6.1 B (Cebu P4B), others Negros, Leyte
    and Boracay

9
Spending pattern
  • Most popular are accommodation, retail goods,
    restaurants, transportation, sports and leisure
  • Largest retail market department stores and duty
    free shops
  • In Metro Manila, hotels got P1.5 B, airlines P420
    M, groceries, supermarkets P344 M

10
Trends in Asia Pacific Region
  • Japans economy is registering an upward trend
    of 2.8
  • Hongkong, China and Korea are predicted to grow
    by 5.5
  • South East Asian countries are expected to grow
    from 6-7, characterized by liberalization on
    outbound travel and increasing number of travel
    agencies
  • In China alone, there are about 111 M internet
    users now

11
Visitor Arrivals to the Philippines
  • Actual Arrivals (in Million)
  • Year Volume Growth Rate
  • 1996 2.05 16.4
  • 1997 2.22 8.5
  • 1998 2.15 (3.3)
  • 1999 2.17 1.0
  • 2000 1.99 (8.2)
  • 2001 1.80 (9.8)
  • 2002 1.93 7.6
  • 2003 1.90 (1.3)
  • 2.29 23.0
  • 2.60 14.5
  • 2006 2.84 8.4

Projected Arrivals (in Million) Year Volume Growt
h Rate 2007 3.20 12 2008 3.65 14 2009 4.24
16 2010 5.00 18
12
Philippine Visitor Receipts
  • Actual Tourism Receipts
  • (in US Billion)
  • Year Volume Growth Rate
  • 1996 2.70 10.1
  • 1997 2.83 4.8
  • 1998 2.41 (14.8)
  • 1999 2.55 5.8
  • 2000 2.13 (16.4)
  • 2001 1.72 (19.3)
  • 2002 1.74 1.0
  • 2003 1.52 (12.5)
  • 2004 1.99 30.7
  • 2.23 12.32
  • 3.46 54.96

Projected
Actual
Projected Tourism Receipts (in US
Billion) Year Volume Growth Rate 2006 2.72 16.
0 2007 3.12 15.0 2008 3.56 14.0 2009 4.06
14.0 2010 4.59 13.0
13
Philippine Top 12 Markets, 2006
  • Korea is the number 1 tourist market in 2006
    with a share of 20 percent and growth rate of 17
    percent
  • China continues to demonstrate robust growth at
    24 percent in 2006 after experiencing 171
    percent increase in 2005.
  • Singapore and Malaysia visitors continued to
    increase with the proliferation of low cost
    carriers

14
Philippine Top 12 Markets, Jan Sept 2007
15
How Did Our Neighbors Do in 2006/2005?
16
The Birth of the Super Regions
  • North Luzon Agribusiness Quadrangle (NLAQ)
  • Luzon Urban Beltway
  • Central Philippines
  • Mindanao
  • Cyberservices Corridor

17
THE CENTRAL PHILIPPINES SUPER REGION
The Central Philippines Super Region is composed
of Regions 5, 6, 7, and 8 and the provinces of
Palawan, Romblon and Camiguin as well as the
island of Siargao and the City of Dapitan.
18
This Super region has 51 weekly flights with
average seat capacity of 11,045 from major
tourist markets
International Flights to Central Philippines
19
Central Philippines Super Region
  • Seven of the ten most visited beaches in the
    country are located in provinces in the Central
    Philippines Super Region namely Cebu, Aklan,
    Negros Occidental, Bicol, Samar, Palawan and
    Romblon
  • Tourism revenues from Central Philippines reached
    P83.82 Billion in 2005, with Western and Central
    Visayas getting the lions share, raking in 38
    and 35, respectively

20
Visitors to Central Philippines reached 4.64
million or 29 percent of total regional travelers
in 2006
21
Endorsed Tourism Development Projects in
Central Philippines Year 2006 September 2007
THE SUPERREGIONS
North Luzon
Metro Luzon Urban Beltway
MACAGANG BUSINESS CENTER MPh 67.917
PEZA AVENUE PLAZA HOTEL (2007) Mph 324.205
BOI CAMARINES SUR TOURISM PARK (2007) MPh
1,002.93 - PEZA
Central Philippines Super Region
Tourism
CLUB MISIBIS MPh 122.817 - PEZA
Camarines
Mindanao
Albay
Masbate
Sorsogon
Romblon
Samar
BORACAY SHANGRI-LA HOTELS RESORTS, INC. MPh
4,030 PEZA Locator MICROTEL INNS SUITES
BORACAY MPh 128.300 - BOI BORACAY SANDS HOTEL
(2007) MPh 174.60 - BOI
Boracay
Panay
Leyte
Siargao
Negros
Cebu
Palawan
Camiguin
Bohol
Siquijor
THE BELLEVUE BOHOL MPh 334.1360 BOI ESKAYA
BEACH RESORT MPh 815.000 BOI BLAUES MEER
RESORT MPh 69.700 - BOI
SHANGRI-LA MACTAN IS. RESORT MPh 310.400 BOI
(Modernization) IMPERIAL PALACE WATER PARK MPh
3,180.00 BOI WATERFRONT CEBU TOURISM
ESTATE MPh 350.00 - BOI
Note Total amount of ETDP in Central
Philippines as of January 2006
September 2007 MPh 10,910.005
22
SUMMARY OF MEDIUM TERM PUBLIC INVESTMENT PROGRAM
FORCENTRAL PHILIPPINES
23
Key Tourist Markets
  • Priority 1 China, Japan, Korea
  • Priority 2 Taiwan, Hong Kong, Australia
  • Priority 3 ASEAN, Europe, North America

24
Philippine Global Strategy
  • Accelerate demand in existing core markets
  • such as China, Japan, Korea and Filipino
    Americans
  • Increase investment and focus promotion programs
    in strategic markets such as Australia, Russia,
    Germany and US/ Canada
  • Reinvigorate marketing efforts in traditional
    sources such as, UK, Italy, Spain and France

25
Building Sustainable Demandfor the Future
  • Liberalize air access to and from major tourist
    markets either through direct flights or
    chartered services
  • Upgrade and modernize infrastructure and
    transport facilities to facilitate access in
    tourist destinations especially in the Central
    Philippines
  • Expand tourist accommodation and recreation
    facilities
  • Diversify tourist products and services such as
    medical and wellness tourism for an enhanced
    tourism experience

26
Hotel and Resorts Investment Needs
Additional 20,000 to 30,000 rooms are needed to
meet the increased demand by 2010
Current supply Vs 2010 demand in accommodated
tourist number
4.3
18.5
22.8
MM PAX
At least additional 20,152 rooms to reach 85
occupancy rate Or 38,489 rooms to reach 70
occupancy rate
Domestic tourist
Foreign tourist
Note Accommodated tourist number does not
equals to total tourist number as some tourists
may not choose to stay in hotels and resorts
Assuming demand growth rate for non-accredited
establishment rooms is 50 of that for accredited
establishment rooms Source DOT Hotel Census,
August 2005, n881 DOT Accreditation database as
June 2005 Monitor estimation Monitor analysis
27
RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC
VISITORS, April Sept 2005
  • 43.5 (23 Million) Filipinos, 15 years old and up
    traveled within this period
  • EACH INDIVIDUAL MADE 2 TRIPS AND VISITED TWO
    PLACES IN THE COUNTRY FOR THE SIX MONTH PERIOD

28
RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC
VISITORS, April Sept 2005
  • ALMOST 99 OR 23.5 Million domestic travelers had
    independent domestic trips
  • 17.5 Million spend an average of
  • 1. Accommodation P1,200.00
  • 2. Food and beverage P 400.00
  • 3. Sight seeing and guided tour P 600.00
  • 4. Entertainment Recreation P 300.00
  • 5. Local transport (sea,air or land) P 400.00
  • 6. Shopping P1,100.00
  • 7. Others P3,200.00

29
RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC
VISITORS, April Sept 2005
  • MOST FREQUENTLY VISITED PLACES
  • NCR
  • CAVITE
  • BATANGAS
  • LAGUNA
  • ILOILO
  • BULACAN
  • NUEVA ECIJA
  • PAMPANGA
  • CEBU
  • PANGASINAN
  • ALBAY

30
Visitor Profile AndTravel Characteristics, 2006
  • Mode of Travel
  • Air (98.73) Sea (1.27)
  • Sex
  • Male (61.22) Female (37.40)
  • Average Age 38.26 years old
  • Purpose of Visit
  • Holiday 46.99
  • VFR (Visit Friends / Relatives) 26.66
  • Business 13.18
  • Convention 1.28
  • Official Mission 0.11

31
Visitor Profile AndTravel Characteristics, 2006
  • Frequency Visit ()
  • - First Visit 31.27
  • - Repeat Visit 51.30
  • Travel Arrangement
  • - Independent 61.67
  • - Package Tour 18.56
  • - Not Stated 19.77
  • Overall Average Length of Stay ( Nights) 12.06
  • - Foreign Visitors 10.98
  • - Overseas Filipino 48.02
  • Average Daily Expenditure
  • (US) 83.91
  • Foreign Visitors 84.70
  • Overseas Filipino 55.78

32
Foreign Visitors Expenditure2006
  • Average Daily Expenditure US 83.91
  • Major Items of Expenditure
  • Accommodation US 25.72
  • Shopping 22.01
  • Food and Bev. 20.39
  • Entertainment 7.02
  • Local Transport 4.71
  • Miscellaneous 2.81
  • Guided Tour 0.36

33
Regional Statistics
34
Regional Destinations of Foreign Tourists Jan-Dec
2006
  • REGION VII - 542,159
  • REGION IV - 434,530
  • REGION VI - 266,891
  • NCR - 262,364
  • REGION III - 155,394
  • CAR - 76,812
  • REGION I - 52,786
  • REGION XI - 52,756
  • REGION X - 46,284
  • REGION V - 31,153
  • REGION II - 24,453
  • REGION XIII - 16,200
  • REGION IX - 13,647
  • REGION VIII - 13,329
  • REGION XII - 4,606
  • Preliminary

35
Regional Destinations of Domestic Tourists
Jan-Dec 2006
  • Region IV - 5,852,860
  • Region VI - 1,259,332
  • Region VII - 1,081,903
  • CAR - 902,917
  • Region X - 837,851
  • Region XI - 699,552
  • Region XII - 618,077
  • Region II - 610,715
  • Region V - 587,823
  • Region IX - 480,297
  • Region XIII - 341,844
  • Region I - 281,582
  • Region III - 251,634
  • Region VIII - 189,643
  • NCR - 68,694
  • Preliminary

36
CLARK INTL AIRPORTVISITOR ARRIVALS, JAN DEC
2006
37
CLARK INTL AIRPORT International No of Flights,
JAN - DEC 2006
38
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