Increase sales

1
Why Do I Need A Website?

• Increase sales
• Enhance communication
• Increase accessibility
• Provide information in non-threatening way
• Open 24/7/365

2
Quick Fact

• Nearly half (49) of shoppers intend to do their
  holiday gift buying online (versus in-store), and
  72 (vs. 65 in 2007) are planning to research
  products online prior to purchasing. (Mindset of
  the Multi-Channel Shopper Holiday Survey,
  e-tailing group, October 2008)

3
How can my website bring me customers or help my
business?

• Calendar of Events
• Newsletters
• Weekly Bulletin Updates
• History of the Business
• Multiple Languages

4
Newsletters

• According to a new survey from Merkle, e-mail
  marketing continues to be a strong and effective
  way to communicate with site visitors and
  customers in today's challenging economic
  climate.
• The survey found that 59 of all e-mail users
  spent twenty minutes or more with opt-in e-mails
  every week, and just over one-quarter of those
  surveyed spend an hour or more reading these
  e-mails every week!

5
Maps Directions
6
Contact Us/Feedback
7
Request additional information
8
Secrets to an effective website

• Layout Keep it Simple Consistent
• Content Focus on a few choice words and phrases
• Maintainability Keep it fresh and up to date

9
Search Engine Optimization (SEO)
10
Page Title
11
Description
12
Content
13
External Links
14
Social Networking
15
Is my website working for me?

• Check your site traffic and statistics regularly
• Keep track of your most popular pages
• Find out where people are coming from and what
  they are looking for