Improving mobility and European Tourism competitiveness Emerging tourist needs and measures to increase tourism competitiveness - PowerPoint PPT Presentation

1 / 18
About This Presentation
Title:

Improving mobility and European Tourism competitiveness Emerging tourist needs and measures to increase tourism competitiveness

Description:

Includes holiday travel, VFR (visits to friends and/or relations), travel for ... Beach and resort. Rural and nature. Roundtrip. Second-home. Events. Theme parks ... – PowerPoint PPT presentation

Number of Views:119
Avg rating:3.0/5.0
Slides: 19
Provided by: CHS8
Category:

less

Transcript and Presenter's Notes

Title: Improving mobility and European Tourism competitiveness Emerging tourist needs and measures to increase tourism competitiveness


1
  • Improving mobility and European Tourism
    competitiveness Emerging tourist needs and
    measures to increase tourism competitiveness

Paola Cossu - FIT Consulting
2
How to evaluate the impact of tourism development
in mobility? And how to weigth tourism in
mobility development?
Transport networks in 1960 and in 2005 in France
3
Needs and perspectives in tourism are changing
we need to look for innovative tools
4
Some definitions to harmonise
  • Definition of tourism in literature
  • Visitor any person traveling, for less than a
    specified amount of time, to a place other than
    that of his usual environment and the main
    purpose of whose visit is other than the exercise
    of an activity remunerated from within the place
    visited.
  • Travel to a place other than that of ones usual
    environment, the main purpose of which is other
    than the exercise of an activity remunerated from
    within the place visited (minimum distance/travel
    time). Includes holiday travel, VFR (visits to
    friends and/or relations), travel for other
    personal reasons, all types of business travel
  • Excursionist a visitor who does not spend the
    night at the places visited
  • Long holiday trip of a minimum 4 nights away
    from home
  • Short break leisure trip of 1-3 nights long

5
Which emerging barriers
  • Research in the tourism is mainly focused on
    supply side more attention to demand especially
    on tourist behaviour and needs should be given
  • Transport and tourism are two complex sectors and
    measured with different units transport deals
    with distances (number of km) while tourism deals
    with number of nights and number of trips
  • Actually one factors for choosing a destination
    can be the low travel price rather than the low
    CO2 level of the transport modes used for the
    travel. Furthermore modern tourists generally
    choose in terms of comfort, safety, security,
    accessibility even in terms of information,
    autonomy.
  • The modal choice should be oriented in at policy
    level (e.g. air-rail ticketing integration) the
    intermodality concepts (mainly depending from the
    attitude of the traveller- lifestyle), needs to
    be accompanied by a more structured and effective
    co-modal approach
  • Needs for common positions and shared approach to
    the strategies and policies in tourism and
    accessibility to destinations at EU level down to
    local level the EC should act as support to
    local authorities in giving orientation and
    roadmaps towards an active approach to tourism
    accessibility and support to local business
    enterprises

6
The CONCERTOUR roadmap and future scenarios
  • Identification of European tourist segments
  • Tourists mobility needs (e.g. service,
    information, inter-modality)
  • Suggestions of how to integrate demand with
    transport supply providing new tools for an
    effective control of tourist flows (planning)
  • This means identify needs and transport
    challenges for tourism according to segments
    (e.g. Retired tourist), destinations (e.g.
    Urban), and special occasions (e.g. Large events)
  • Creation of a product market matrix
  • Provide a set of possible transport concepts and
    solutions according to tourist needs.

7
The tourist segments (destinations and
occasions)
  • Urban
  • Mountain
  • Beach and resort
  • Rural and nature
  • Roundtrip
  • Second-home
  • Events
  • Theme parks

8
The transport challenges
  • Improve safety and security in passenger
    transport (collective and individual)
  • Reduce congestion, traffic, seasonal/peak
    overcrowding
  • Enhance inter-modality, transport access and
    connections
  • Guarantee equal access for all (especially for
    disabled and elderly tourists which are people
    with reduced mobility)
  • Encourage alternative and more environmentally
    friendly modes of transport promoting
    sustainability concepts
  • Improve local public transport infrastructure and
    services
  • Improve demand management measures (e.g. LTZ,
    congestion charging)
  • Design or improve the existing walk/bicycle/ski
    lanes and paths, and car/boat scenic routes/maps
  • Improve service areas and roadside accommodation
    facilities with info kiosk
  • Better passenger transport information (pre and
    on trip)

9
Product and transport challenges
10
Main challenges across tourism
  • Reduce congestion, overcrowding manage seasonal
    and peak hour traffic congestion
  • Improve safety and security
  • Enhance inter-modality
  • Equal access for all
  • Better local public transport infrastructure
    and/or services
  • Better use of alternative and more sustainable
    modes of transport

11
Challenges and scenarios
  • Some emerging important questions
  • How can we increase tourism flows - and at the
    same time reduce congestion and seasonal
    overcrowding?
  • How can we increase tourism flows - and at the
    same time ensure tourism sustainability
    (especially in the long run)?
  • How can we develop local transport dedicated to
    tourism - and at the same time ensure
    profitability for the transport service
    providers?
  • How can we implement inter-modality across
    different transport modes, different providers,
    and across local and national borders?
  • How can we guarantee better accessibility for all
    (for disabled, elderly, other special needs
    groups)?

12
Relevant transport concepts and solutions
  • Aspects to be considered when proceeding to the
    identification of relevant solutions
  • Co-modal solutions integration of infrastructure
    networks and transport services
  • Information services pre, and during the trips
  • Booking and payment systems
  • Handling and tracking passengers and luggage
  • Policy driven initiatives
  • But always taken into account the challenge of
    Sustainable Development Strategy (SDS) -
    minimise global and local pollution and the
    impact on the economic viability for the tourism
    industry, the quality of life and fair access to
    tourism

13
background
  • Emphasis should be placed on reducing the net
    impact on climate change and car travel
  • Research support and regulation leading to
    improvements in vehicles, aircrafts and fuel
    technology and traffic management
  • Participation by the aviation sector in an EU
    emissions trading systems encouraging
    international airlines to participate in similar
    systems
  • Promote carbon-offsetting schemes to travellers
    with the support of operators.
  • The cooperation between tourism planners and
    business should be a reality in order to promote
    the modal shift towards the use of more
    environmental friendly forms of transport for
    tourism, those measures should encompass
  • Adjusting taxation and pricing reflected on
    environmental costs
  • Actively and creatively promoting alternative
    transport options
  • Investing in appropriate infrastructure and
    services
  • Careful location of new tourism locations
  • Adjusting target markets
  • Encouraging fewer and longer holidays
  • Promoting attractions and activities without the
    use of motor vehicles

Through
14
POLICY DRIVEN INITIATIVES
  • Drivers
  • Technology industry making research and
    innovation is crucial to the competitiveness,
    environmental and social agendas
  • Tourism can be understood as a final consumption
    by households for holidays playing as
    intermediate in the production of goods and
    services contributing to the Lisbon Strategy
    objectives (delivering stronger and lasting
    growth and better jobs)
  • Enlargement of the EU and new emerging
    destinations
  • Barriers
  • reducing the circulation of heavy bulk transport
    and increasing importance of door-to-door and
    just-in-time service undoubtedly contributed to
    the strong sustained growth of road transport
  • Need for enhancing the dialogue and partnership
    among tourism stakeholders
  • Encourage stakeholders towards sustainable
    tourism promotion as well as in providing inputs
    for the Agenda 21

15
INTERMODALITY
  • Barriers to overcome / minimise
  • Lack of central independent structure or
    organisation coordinating intermodality (long
    distance)
  • Need for regulatory and legal framework
  • Need for in depth research and investigation on
    this topic
  • Drivers
  • Raise political awareness towards the importance
    of intermodality
  • Existence of good examples of intermodality in
    urban regions, airports, high speed trains
    stations with high quality passenger information
    ticketing and booking and payment systems

DG TREN Consulted entities opinion There should
be focus on air/rail integration, when rail
infrastructure already exists i.e. major
airports. The integration of other modes despite
the fact that could be easy, once that other
transport modes do not require reservation,
should be postponed in order that the consistency
of the service delivery may not be compatible
with target audience.
But for tourists the intermodality in destination
is a key issue
16
BOOKING AND PAYMENT SYSTEM
  • Drivers
  • Better and easier way of travelling
  • Increase tourism/travellers
  • Best examples are available at regional or local
    level
  • Good and available technologies to achieve the
    intermodal ticketing
  • Real Market for public transport and key players
    (mainly government and public operators) to push
    the system introduction
  • Barriers to overcome / minimise
  • Lack of many transport environments for example,
    air carriers, national railways, regional and
    public transport operators, have different fare
    policies as well as different subsidy models
  • Lack of agreement on a fair revenue sharing in
    integrated systems, difficult to practically
    monitor the complete movements of passengers
  • Use of highly developed technology concepts by
    groups with people having reduced mobility
    (elderly or disabled)
  • Unlike levels of security

DGTREN Consulted entities opinion Authorities
should stimulate the introduction of new
ticketing systems by providing Financial planning
stability to the operators until the new system
has reached a state where positive effects have
levelled out the
difficulties regarding revenues splitting,
investment costs should be supported by
authorities
17
HANDLING AND TRACKING PASSENGERS AND LUGGAGE
  • Drivers
  • Enables the passenger to not register twice
  • Convenience of not having to take care of luggage
    during the journey
  • Obligation to check baggage and height weight
    limits will lead to smaller spaces
  • Travellers needs are related with convenience,
    flexibility, freedom, safety and economies of
    time, autonomy
  • From Eurotracs 1997 and Krebs 2004, users are
    willing to pay door-to-door service
  • Door-to-door baggage service
  • Barriers
  • Very substantial costs and the creation of new
    standards between different modes of
    transportation (rail-air)
  • Fear of not recovering the luggage at the end of
    the travel
  • Problems from air transport should not be
    transferred to rail industry
  • Integration of vendors and products can only be
    done gradually.
  • Lack of co-operation among the operators
  • Good accessibilities of stations and terminals
    aligned with baggage supplied with wheels enable
    travellers to transport themselves their luggage.
  • Timing to pick-up and delivery of baggage often
    inappropriate.
  • not sufficient demand to justify the high
    investments

DG TREN Consulted entities opinion Carrying
baggage from one mode to the other is a major
inconvenience and a forceful disincentive,
mainly to elderly, travellers with children,
impaired people and those with heavy luggage.
However intermodal baggage is not an important
topic.
But for tourists is a key issue!
18
Thank you for your attention !Paola
Cossucossu_at_fitconsulting.it
Write a Comment
User Comments (0)
About PowerShow.com