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The Satellite

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Easy to find people - scans address book and IM clients ... your Twitter feed to your Facebook status update! ... Facebook - Membership & check in regularly ... – PowerPoint PPT presentation

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Title: The Satellite


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A marketing campaign has a short life it is
singular in desired action and is usually focused
on demand generation. A social media program is a
commitment to engage and communicate with
consumers where the consumer wants to
communicate. Paula Drum former VP of
Marketing for HR Block
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Why do this?
  • Social media is considered a best practice
  • Drives traffic to your website
  • Improves your search engine ranking
  • Allows you to be part of the conversation
  • Opportunity for you to amplify your marketing
    messages

6
Downsides
  • Requires discipline - potential time suck
  • Metrics arent as clear cut as other forms of
    marketing and brand management
  • Might not be necessary for some businesses

7
Twitter
  • Popular with a younger demographic
  • Just hitting mainstream courtesy of Oprah and
    Ashton Kutcher
  • No. 1 place to have a presence for the
    conversation
  • Large number of third party applications add
    useful functionality
  • Regularly goes offline

8
LinkedIn
  • The social media network for business
    connections
  • Easy to find people - scans address book and IM
    clients
  • Ideal for IDing partnership opportunities,
    professional support
  • Working to be more like Facebook - more
    interactivity

9
Facebook
  • Biggest network - optimized for keeping up with
    friends and acquaintances
  • Well integrated with other social media
    applications
  • Sophisticated but easy to use advertising model -
    by geography and demographics
  • Auto-scans address book for users
  • Apps for iPhone and Blackberry

10
Measuring social media success
  • Are you being heard getting responses?
  • Is your list of followers growing are they
    relevant people / influencers?
  • Are others referring to you?
  • Are you seeing increased click through rates?
  • What kind of negative feedback are you getting?

11
Nine Twitter tips - (aka Twitterquette)
  • Be nice
  • Retweet
  • Share your expertise
  • Be succinct
  • Dont spam
  • Integrate _at_you into email, profiles, website, biz
    cards
  • hastags are your friend
  • Create a good Twitter profile
  • Dont overdo it

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Ticking off the Twitterverse
  • Call it the Twitterverse
  • Assume that everyone needs to know that you just
    made popcorn
  • Horde followers but only follow a few
  • Spam people (see previous slide)
  • Repeat a tweet because you think people really
    need to know about it
  • Use a bot to auto-respond to new followers
  • Try to be sneaky in marketing your products

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Tips for Facebook and LinkedIn
  • Upon registering, have them scan your email
    contacts list for other members
  • After making a new business contact, search for
    them on both services and request a connection
  • Occasionally comment on other peoples status
    updates
  • Under no circumstances link your Twitter feed to
    your Facebook status update!

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Case studies in screwing up
15
Social Media toolkit
  • LinkedIn - Membership w/email alerts
  • Facebook - Membership check in regularly
  • Twitter - Tweetdeck for the laptop, Tweetie for
    the iPhone
  • Google Alerts for biz-related keywords
  • Google Groups for biz-related discussions
  • TweetBeep - For keyword updates from Twitter
  • RSS - For tracking website/blog updates

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My personal tips
  • Listen
  • Your brand is public
  • Be yourself
  • Have fun

17
How Tony Albas stole 75 from Jakes Pizza
  • _at_schnaars _at_ryankuder speaking of which, are
    there any plans post practice?
  • _at_ryankuder _at_schnaars Were in. Should we round
    up the posse and head to Jakes for pizza?
  • _at_tonyalba_pizza _at_ryankuder or Tony Albas
    maybe?
  • _at_ryankuder _at_TonyAlba_Pizza Could you save us a
    table for 12 at Stephens Creek so we dont have
    to wait?
  • _at_tonyalba_pizza _at_ryankuder You got it what time?
    Do you want to pre order? Ill throw in fountain
    drinks.
  • _at_tonyalba_pizza _at_ryankuder Just say that you are
    Ryan Ill have the table set in the TV room and I
    will send them a note. Just tweet like a
    bird-Just kidding

18
Just get started
  • Thanks to the following people whose writings
    greatly influenced (or contributed to) the
    content of this presentation
  • _at_graywolf (Michael Gray)
  • _at_JennyCromie
  • _at_RyanKuder
  • _at_theleftbox (Samir Balwani)
  • _at_pauladrum
  • _at_tonyalba_pizza (Al)

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Thanks )
  • Jim Graham
  • Satellite Telework Centers, Inc.
  • 6265 Hwy. 9  Felton, CA  95018
  • jgraham_at_thesatellitinc.com  www.thesatelliteinc.c
    om
  • phone 831 222-2100 cell 831 234-4337
  • Twitter _at_TheSatellite
  • Also
  • _at_ronjon _at_desertdingo
  • jim_at_jgpr.com jim_at_desertdingo.com
    jgprdotcom_at_gmail.com
  • AIM Yahoo GTalk Skype jgprdotcom
  • Facebook http//profile.to/jimgraham/
  • LinkedIn http//www.linkedin.com/in/jgprdotcom
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