Research on tourism trends in Hungary and their transfer

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• Research on tourism trends in Hungary and their
  transfer
• into tourism education

Mihály Szabó
International workshop on early identification of
skill needs in the sector of tourism, hotel and
catering Halle (Salle) 29-30 April 2004
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Introduction
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Hungarya spicy new member of the European
Union
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World order by tourist arriving
IN THE MIDDLE OF EUROPE

• International tourist arriving
• (million persons, 2002)
• 1.) France /76.7/, 2.) Spain, /51.8/,
• 3.) USA /41.9/, 4.) Italy /39.8/,
• ...13.) Hungary /15.9/, 14.) Poland /13.1/

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Priority Sector
More than 10 per cent ( 7.5 billion) of the
GDP of Hungary has been generated by tourism
regarding the multiplication effects" Estimated
by WTTC, 2003
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European Union the largest tourism market of
the world

• Two third of the citizens of the European Union
  spend their holiday within the European Union
• Half of the world tourism incomings is realized
  in the European Union
• 70 per cent of the incoming tourism to Hungary
  is from the European Union
• No unified European level tourism policy in the
  European Union

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Unmatched position of tourism

• Bad tourism lobby capabilities in the European
  Union gt
• gt the word tourism occurs only once in
  1260/1999/EC Council Regulation basis of the
  National Development Plans of the members
• Bad tourism lobby capabilities in Hungary gt
• gt the state allocation (investment)
• is reduced by 63 per cent from 2002

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Problems in tourism in Hungary

• Low specific incoming
• (price/value relation problem,
• lack of complex products)
• Regional concentration
• (Budapest, Lake Balaton)
• Season-dependent turnover
• (Lack of attractions)
• So called sustainable development
• (Only slogans without contents)

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Tourist nights in public accommodation
establishment and occupancy rate of rooms in
hotels in Hungary January-November 2003 (by HCSO)

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International arrivals, tourist arrivals and
total tourist nights in Hungary in 2002-2003
(thousands, HCSO)
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Rate of tourism nights by motivation and Income
of public accommodation establishmentsJanuary-Nov
ember 2003 (by HCSO)
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Our goal can be the exclusive tourism
1000 / DAY
TOURISTS
96 / DAY (2003, National Bank of Hungary)
SUPPLY
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The transfer of the researched tourism trends
into tourism education

• New trends of tourism need new approach in
  education
• Fields where badly needed is fresh mentality and
  young people in tourism in Hungary
• no-frills
• animator
• wellness
• Internet
• CRS
• tendering operation
• investment and development
• lobby

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The transfer of the researched tourism trends
into tourism education
Skills tourism needs Attributes of our
students Pragmatism Practice (in other language
countries as well) Polyglot Keeping the eyes
peeled Marketing approach Creativity Innovative
approach Human approach
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• International workshop on early identification of
  skill needs
• in the sector of tourism, hotel and catering
• Halle (Salle) 29-30 April 2004
• Thank you
• for your attention!
• (Köszönöm!)
• "The hardest thing to learn in life is which
  bridge to cross and which to burn."
•  Laurence J. Peter