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Hallmark

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1925 The word 'Hallmark' first starts to appear on cards ... Card becomes the first consumer-reward program in the greeting card industry. ... – PowerPoint PPT presentation

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Title: Hallmark


1
Hallmark
  • Retailer Report
  • Ryan Kozar
  • Denise Burkholder
  • Erin Beyer

2
History
  • 1910 Joyce Clyde Hall starts wholesaling
    postcards
  • 1911 Joyce and his brothers form Hall Brothers
  • 1925 The word "Hallmark" first starts to appear
    on cards
  • 1928 "Hallmark" now appears on all cards
  • 1944 The slogan, "When You Care Enough To Send
    the Very Best" is first used
  • 1949 Hallmark signature and crown logo created
  • 1954 Name officially changes to Hallmark Cards,
    Inc.
  • 1956 Company moves to Kansas City, Mo.
  • 1966 Hallmark International organized
  • 1994 Hallmark Gold Crown Card becomes the
    first consumer-reward program in the greeting
    card industry.
  • 1996 Corporate Web site launched Hallmark.com
  • 2002 Donald J. Hall Jr., grandson of Hallmark
    founder J.C. Hall, is named president and chief
    executive officer

3
Mission
  • Hallmark has believed in the very best of human
    nature, the desire each of us has to live a life
    that intertwines in meaningful ways with others.
  • That Belief Drives their Mission to Help People
  • Communicate
  • Connect
  • Celebrate
  • When You Care Enough to Send the Very Best

4
Background
  • 43,000 Retail Outlets in the U.S.
  • Net Revenues of 4.2 Billion
  • Worldwide 18,000 Full-Time Employees
  • Creative Staff of 800 Artists, Designers,
    Stylists, Writers, Editors, and Photographers
  • More than 48,000 Products in its Line at Any One
    Time
  • Publishes Products in More than 30 Languages and
    Distributes in More than 100 Countries

5
Corvallis
  • Location 932 NW CIRCLE BLVD

6
Competitive Advantage
  • Cards!
  • Logo has meaning caring enough to send the
    VERY best!
  • Allied Card Lines
  • Shoebox
  • Maxine
  • Song Cards
  • E-cards (online)
  • Hoops and Yoyo
  • Gold Crown Program

7
Competitive Advantage (cont.)
  • Ornaments
  • Decoration
  • Collection Series
  • Hall of Fame
  • Online
  • Coupons
  • www.Hallmark.com
  • Direct
  • Coupons
  • Promotions
  • Hallmark Magazine

8
SWOT Analysis
  • Strengths
  • Good customer service
  • Small town atmosphere
  • Many loyalists
  • Offers benefits for those loyalists
  • Tradition reputation
  • Weaknesses
  • Little foot traffic
  • Small retail space
  • Location (crime)
  • Lack of signage options
  • Overpriced balloons

9
SWOT Analysis
  • Opportunities
  • Local store commercial
  • Students parents
  • Relocation to downtown
  • Threats
  • Rices Pharmacy Gifts and Wine
  • OSU Bookstore
  • Card-making computer programs
  • E-cards
  • Fred Meyers
  • Dollar stores

10
Sources
  • Hallmark.com, http//www.hallmark.com/
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