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Develop Your Own Personal Publishing Platform with WordPress


The New York Times publishes over 50 WordPress-powered blogs. ... Create a database for WordPress on your web server, as well as a MySQL user who ... – PowerPoint PPT presentation

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Title: Develop Your Own Personal Publishing Platform with WordPress

Develop Your Own Personal Publishing Platform
with WordPress
  • Damián Piccolo
  • Anden Solutions, LLC

Web site
  • A web site is a collection of Web pages, images,
    videos or other digital assets that is hosted on
    one or more web servers, usually accessible via
    the Internet.
  • A blog (a contraction of the term "Web log") is a
    Web site.
  • It is usually maintained by an individual.
  • It has regular entries of commentary,
    descriptions of events, or other material such as
    graphics or video.
  • Entries are commonly displayed in
    reverse-chronological order.
Content Management System
  • A content management system (CMS) is a computer
    application used to create, edit, manage, and
    publish content in a consistently organized
  • CMSs are frequently used for storing,
    controlling, versioning, and publishing
    industry-specific documentation such as news
    articles, operators' manuals, technical manuals,
    sales guides, and marketing brochures.
  • The content managed may include computer files,
    image media, audio files, video files, electronic
    documents, and Web content.

Web Content Management System
  • A web content management system is a CMS designed
    to simplify the publication of Web content to Web
    sites, in particular allowing content creators to
    submit content without requiring technical
    knowledge of HTML or the uploading of files.

  • Its a hosted blogging service.
  • Uses a version of the open source package.
  • Users can start a blog in seconds without any
    technical knowledge.
  • Similar to other blogging services such as
    Blogger or Typepad.

7 Registration
8 Registration
9 Registration
10 Registration
11 Registration
12 Registration
Quick intro WordPress
  • A state-of-the-art publishing platform with a
    focus on aesthetics, web standards, and
  • One of the most popular blogging platforms (if
    not the most).
  • Capable of being more than just a blog platform.
    It's capable of being a full-blown CMS (Content
    Management System).
  • Available for free at

WordPress Users
  • Anden Solutions ?
  • The New York Times publishes over 50
    WordPress-powered blogs.
  • CNN Political Ticker - http//
  • NASA Ames Research Center - http//center.arc.nasa
  • Ford autoshow - http//
  • http//
  • Stephen Colbert -
  • http//
  • Etc.

WordPress Requirements
  • A Web Server with
  • PHP version 4.3 or greater (free)
  • MySQL database version 4.0 or greater (free)
  • An access to your web server (via shell or FTP)
  • A text editor
  • An FTP Client (if you need to install WordPress
    on a remote server)
  • Your web browser of choice

WordPress Installation
  • Download WordPress from http//
    oad/ and unzip it.
  • Create a database for WordPress on your web
    server, as well as a MySQL user who has all
    privileges for accessing and modifying it.
  • Rename the wp-config-sample.php file to
  • Open wp-config.php in your favorite text editor
    and fill in your database details.
  • Place the WordPress files in the desired location
    on your web server.
  • Run the WordPress installation script by
    accessing wp-admin/install.php in your favorite
    web browser.
  • That's it! WordPress should now be installed.

Enter title and email
Installation Complete!
Control Panel… Start writing content
The web site!
WordPress Themes
  • http//
  • Easy to download and activate.
  • Users can develop custom themes for their
    websites. E.g.

WordPress Plugins
  • Plugins can extend WordPress to do almost
    anything you can imagine.
  • http//
  • Features like
  • Shopping cart, sidebar widgets, tag clouds,
    search, event calendar, multi-language, image
    gallery, media gallery, translation, navigation,
    traffic management, guestbook, page management,

WordPress Benefits
  • Open source technology free, thoroughly tested,
    easy addition of new functionality
  • Editing without needing to know HTML
  • Easy handling of rolling events like speaking
  • Post-dating of articles so they can automatically
    go live on the scheduled date (as is required
    with embargoed articles until their print
    publication date)
  • Reader participation through comments
  • Organization of the content using tags
  • Free support by the very responsive developer and
    user communities
  • Easily extensible through the use of plugins
  • Tools for Search Engine Optimization (SEO)

WordPress and SEO
  • WordPress can be customized to automate many of
    the most arduous SEO tasks.
  • Generates well written html.
  • SEO Title Tag plug-in that allows you to
    customize each Title Tag.
  • HTML sitemap plug-in and an XML sitemap plug-in.
  • Turn on Permalinks.
  • Use Google Analytics plug-in for WordPress.
  • Tag clouds and tag pages.

WordPress disadvantages
  • It isnt a full CMS product.
  • You need to keep your installation up to date.
  • Many off-the-shelf themes have a tendency to look
    the same or similar.