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Title: We'll take a look at wealthy zip and real estate resource


1
CARA SOUTHERN CALIFORNIA SPRING 2005 SEMINAR
DAYFriday, April 29, 2005Lifestyles of the Zip
and Famous
  • Presented by
  • Nancy Ellis Taylor
  • Assoc. Dir., Communications Research Services
  • University of Southern California
  • netaylor_at_usc.edu

2
Overview
  • Well take a look at wealthy zip and real estate
    resources and how to use them identify major gift
    prospects in your database.

3
Wealthy Zip Codes You Quick Tips
  • 1. Its an art, not a science.
  • 2. The further you go, the less you know.
  • 3. Think bulk.
  • 4. Think quick.
  • 5. Go residential. Commercial properties are
    another presentation.

4
Wealthy Zip Codes You Basic Uses
  • 1. Database screening
  • 2. Quick comps
  • 3. Qualifying individual major gift prospects

5
Wealthy Zip Codes Resources
  • THE First Stop on the Zip Code Tour of Wealth
  • Forbes
  • The Most Expensive
  • Zip Codes
  • http//www.forbes.com/lifestyle/bestlife/2003/07/1
    1/cx_bs_0711home.html

6
Wealthy Zip Codes Resources Comps
  • 1. Ave. Home Price MelissaData Zip, City, Phone
    Lookup
  • http//www.melissadata.com/lookups/zipcityphone.a
    sp
  • 2. Whats My Home Worth Yahoo! Real Estate
  • http//realestate.yahoo.com/
  • 3. Never Heard of It Google
  • http//www.google.com/
  • 4. Dataquick S. Calif. Home Sale Activity
  • http//www.dqnews.com/ZIPLAT.shtm
  • 5. Dataquick Orange Co. Home Sale Activity
  • http//www.dqnews.com/ZIPOCR2004.shtm

7
Wealthy Zip Codes Resources Income
  • 1. 2000 Census Data The Rite Site
  • http//www.easidemographics.com/
  • 2. Mortgage Calculator Homes on latimes.com
  • http//www.homefinder.com/latimes/index_search.jh
    tml?custom1

8
Wealthy Zip Codes Resources Zip Lists
  • 1. L.A. Communities by Zip
  • http//www.losangelesalmanac.com/topics/Communica
    tions/cm02a90001-90899.htm
  • 2. O.C. Communities by Zip
  • http//www.ocalmanac.com/Communications/cm02_zip
    s.htm
  • 3. Top 25 California Zip CodesRanked by the
    number of million-dollar homes sold in
    2004http//www.dqnews.com/CHMDH0205.shtm

9
Wealthy Zip Codes Resources Other
  • 1. Wealthy Zip Codes from USC
  • http//www.usc.edu/dept/source/zipcode/index.htm
  • 2. Wealthy Zip Codes You Decide
  • http//www.usc.edu/dept/source/zipcode/SuggestedZ
    ips.htm
  • 3. American Demographics Exploring Americas
    Richest Zip Codes
  • http//www.adage.com/

10
Wealthy Zip Codes Resources Just for Fun
  • 1. Donor Zip Look Up FEC Info
  • http//www.tray.com/fecinfo/
  • 2. Bankrate.com Fun Stuff (celeb homes)
  • http//www.bankrate.com/brm/news/real-estate/fun-
    stuff.asp
  • 3. NYC Real Estate Curbed
  • http//www.curbed.com/archives/2005/03/18/celebri
    ty_real_estate_wrap_britney_slashes.php

11
Real Estate Wealth Quick Tips
  • 1. Location is just the beginning.
  • 2. The more properties the merrier.
  • 3. Apartments/retail complexes can mean extra
    income.
  • 4 . Remember assessment quirks.
  • 5. Read L.A. Times Sunday Real Estate WSJ
    Friday Real Estate, etc.

12
Real Estate Wealth Resources Assessed Value
  • 1. Nationwide SearchSytsems
  • http//www.searchsystems.net/
  • 2. L.A. County L.A. Co. Assessor
  • http//assessormap.lacountyassessor.com/mapping/v
    iewer.asp

13
Real Estate Wealth Resources Pay-per-View
  • 1. LexisNexis Assets
  • http//www.nexis.com/research
  • 2. Dataquick
  • http//www.dataquick.com/

14
Real Estate Wealth The Formulas Net Worth
  • 1. Net worth 2x total real estate value
    (regular guy rate)
  • 2. Net worth 5x total real estate value
    (holdings above 400,000--UV study)http//www.usc
    .edu/dept/source/NetWorth2.htm
  • 3. Net worth 3x total real estate value
    (holdings below 400,000--UV study)http//www.usc
    .edu/dept/source/NetWorth2.htm

15
Real Estate Wealth The Formulas Gift Potential
  • 1. Net worth 5x total real estate value (UV
    study)5 of estimated net worth estimated
    giving capability
  • http//www.usc.edu/dept/source/NetWorth2.htm
  • 2. Net worth 3x total real estate value (UV
    study)3 of estimated net worth estimated
    giving capability
  • http//www.usc.edu/dept/source/NetWorth2.htm

16
In Closing (note real estate pun)
  • Real estate is the most common wealth indicator
    available to researchers. Wealthy zip codes and
    property values are a key to discovering gift
    potential among prospects. Just remember, these
    are analysis tools and not absolute guarantees
    and youre on your way to cultivating major gifts
    from the Zip and Famous!
  • And now for QA and your tips, too!
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