3rd HOLIDAY BAROMETER - PowerPoint PPT Presentation

1 / 33
About This Presentation
Title:

3rd HOLIDAY BAROMETER

Description:

They will travel the least and the nearest. Gardening/DIY and family gatherings are priorities ... they don't intend to travel far from home ... – PowerPoint PPT presentation

Number of Views:85
Avg rating:3.0/5.0
Slides: 34
Provided by: europassis
Category:
Tags: 3rd | barometer | holiday

less

Transcript and Presenter's Notes

Title: 3rd HOLIDAY BAROMETER


1
  • 3rd HOLIDAY BAROMETER
  • 22 May 2003

2
Presentation Plan
1 - Why this study? 2 - Can we speak of a
European holidaymaker? 3 - What does the 2003
European barometer indicate? 4 - What will
the French be doing this summer? 5 -
Travel assistance, the Europeans favoured
choice
3
1 Why this study?
EUROP ASSISTANCE / IFOP Survey - May 2003
4
Europ Assistance a legitimate source for a
reference barometer
EUROP ASSISTANCE / IFOP Survey - May 2003
5
Europ Assistance / IFOP Survey Methodolgy
EUROP ASSISTANCE / IFOP Survey - May 2003
6
2 Can we speak of aEuropean holidaymaker?
EUROP ASSISTANCE / IFOP Survey - May 2003
7
Yes, a European holidaymaker exists
Seeks rest (64)
Holidays by the sea (65)
Is particularly attentive to the quality of the
accommodation/cuisine (31) and theenvironment
(25)
Travels by car (62) with an average
ofapproximately 750 Km between home and the
holiday destination
Is not too worried about holiday expenses (63)
Has already had problems while on holiday (65)
EUROP ASSISTANCE / IFOP Survey - May 2003
8
Geographical distinctions
Tend to worry less and holiday more in their own
country
Tend to worry more and plan their holidays long
in advance, travelling abroad and less often
with family
EUROP ASSISTANCE / IFOP Survey - May 2003
9
If nationality is not a decisive factor, what
makes the difference?
Far off destination
Sociable holidaymakers 20 questioned 20 of
departures
Demanding holidaymakers 20 questioned 22
of departures
Active families 20 questioned 21 of
departures
Older
Younger
"Children first" 15 questioned 13 of
departures
Stay at homes 25 questioned 24 of departures
Nearby destination
EUROP ASSISTANCE / IFOP Survey - May 2003
10
Stay at homes
25 of Europeans questioned, mostly women (28),
Inactive and over 65 years old
EUROP ASSISTANCE / IFOP Survey - May 2003
11
Active families
20 of Europeans questioned, PSC B, households of
3/4 people, with at least one child and 35 to 49
years old
EUROP ASSISTANCE Survey / IFOP - May 2003
12
"Children first"
15 of Europeans questioned, PSC C, over 35 years
old
EUROP ASSISTANCE / IFOP Survey - May 2003
13
Sociable holidaymakers
20 of Europeans questioned, mostly men (21),
35 to 49 years old
EUROP ASSISTANCE / IFOP Survey - May 2003
14
Demanding travellers
20 of Europeans questioned, 18 to 24 years old
EUROP ASSISTANCE / IFOP Survey - May 2003
15
3 What does the 2003 European
barometerindicate?
EUROP ASSISTANCE / IFOP Survey - May 2002
16
Intention to travel during the summer of 2003
79

EUROP ASSISTANCE / IFOP Survey - May 2003
17
Preference for ones own country
Q For your summer holidays, do you intend to
travel ?
EUROP ASSISTANCE / IFOP Survey - May 2003
18
Budgets the same (55 ), or
bigger(23 )

EUROP ASSISTANCE / IFOP Survey - May 2003
19
SARS, the greatest cause for worry 72 of
Europeans have changed their travel habits
EUROP ASSISTANCE / IFOP Survey - May 2003
20
The war in Iraq is also a worry 57 changed
their behaviour

EUROP ASSISTANCE / IFOP Survey - May 2003
21
4 What will the Frenchbe doing this summer?
Observatoire EUROP ASSISTANCE / IFOP - Mai 2003
22
New French holiday trends
EUROP ASSISTANCE / IFOP Survey - May 2003
23
The French intend to travel more throughout the
year and less during the summer
EUROP ASSISTANCE / IFOP Survey - May 2003
24
The French are more careful in their spending
Q Which statements best describe your holiday
budgetary habits?
39
28
31
I sometimes takeholidays that costmore than
usual
2
NSP
I try to spendas little aspossible
I pay little attention to price
EUROP ASSISTANCE / IFOP Survey - May 2003
25
The French plan to stay in France this summer
EUROP ASSISTANCE / IFOP Survey - May 2003
26
French favoured regions
Based on 122 people
EUROP ASSISTANCE / IFOP Survey - May 2003
27
Family, a priority, a choice
EUROP ASSISTANCE / IFOP Survey - May 2003
28
The French and their cars
EUROP ASSISTANCE / IFOP Survey - May 2003
29
French preparation / worries
EUROP ASSISTANCE / IFOP Survey - May 2003
30
5 Travel assistance, the Europeans favoured
choice
EUROP ASSISTANCE / IFOP Survey - May 2003
31
Assistance, the favoured choice of Europeans in
the event of difficulty
Q Who would you call first to rapidly sort out
any problems and/or cover costs should the
following problems arise during your holidays?
From left to right the insurance company, family
or friends, On-site professional/ local doctor,
will sort it out on my own
32
The benefits of travel assistance
EUROP ASSISTANCE / IFOP Survey - May 2003
33
  • 2003 STILL THE REFERENCE
  • FOR ASSISTANCE AROUND THE WORLD
  • 22 May 2003

2003 Holiday Survey
Write a Comment
User Comments (0)
About PowerShow.com