ION Innovation Observatory Network

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IONInnovation Observatory Network

• Envisioning Enabling
• Systematic Empirical Observation
• of
• Effective Leadership Implementation,
• Transformative Technologies Innovations,
• And Global Business Development

Draft Proposal v.1.04 30 April 2003Joost
Bonsen jpbonsen_at_alum.mit.edu 617.930.0415
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MIT Sloan Faculty Interests at Various Levels of
Systems Analysis
Economy Sector Firm Group Individual
Geography Market/Tech Organization Theme Idea
Global Development
Business Dynamics
Technology Roadmapping
Technology Entrepreneurial Strategy
Venture Capital
Technology Ventures
Creative Communities, Social Networks
Social Media
Virtual Customer Initiative
Decision Psychology
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Aggregate Interest Clusters, Woven Together
Economy Sector Firm Group Individual
Geography Market/Tech Organization Theme Idea
Technology Roadmap
Technology Venture Observatory
OpenSource Initiative
Digital Anthropology Tech Testbeds Sociometrics
Virtual Customer Initiative
Emerging Tech-Biz Live Cases
ION
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ION Innovation Observatory Network

• Weaving together clusters of currently existing
  and potential empirical, quantitative MIT
  partner research
• Observing Innovation in all its forms
• Aligned with unifying overarching MIT Sloan
  themes

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Innovation Observatory Examples Elements

• Technology Roadmaps
• Prototyped by Fine
• Kimerling at Microphotonics
• Generalizing Moore
• OpenSource Initiative
• Tech Venture Observatory
• Online Virtual Customer Initiative
• Live Case Studies
• Sociometrics
• Testbeds Microcosms

Original Plot of Moores Law
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Technology Roadmapping (TRM)a.k.a. Innovation
Dynamicshttp//mph-roadmap.mit.edu/

• Including Professors Charlie Fine Rajeev Ram
  (in MicroPhotonics)
• Prototyped by Sematech in Semiconductors, now in
  MIT MicroPhotonics Center
• Big-picture perspective on development targets
  overview the business implications of technology
  trendlines
• Emerging Themes MEMS, Neuroengineering,
  Nanotech, Genomics

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2. User Innovation OpenSource Initiative
(OSI)http//opensource.mit.edu/
http//userinnovation.mit.edu/

• Including Professor Eric von Hippel, RA Karim
  Lakhani
• Inquiring about Innovation Ecologies, Individual
  Incentives, Informal Organizations
• New domains OpenSource Hardware, OpenSource
  Biology, and more

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3. Technology Venture Observatory (TVO)

• Including Professor Diane Burton
• Inquiring about Business Strategy, Employment
  Models, Founder Experiences, Emerging Technology
  Businesses, Entrepreneurial Financing

DRAFT PROPOSAL
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4. Online Explorations Virtual Customer
Initiative (VCI)http//mitsloan.mit.edu/vc/

• Including Professors John Hauser, Drazen Prelec,
  Nader Tavassoli, et al
• Methods for Accelerating the Customer Feedback ??
  Product Development connection.
• Live Demos
• http//wow.mit.edu
• http//conjoint.mit.edu

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5. Live Case Studies Emerging Technology-Business

• For example, Professors Fiona Murray in Biotech,
  Joe Jacobson in Nanotech
• Inquiring about New Technology arenas, Radical
  Research
• Seeking Business Implications
• Commercialization Challenges
• Class Connections

http//courses.media.mit.edu/2002fall/tes/
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6. SociometricsOpinion-, Physio-, Psycho-,
Neuro-, Bio-, Anthro-metrics
http//courses.media.mit.edu/2003spring/da/
JPB 2003
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7. Testbeds Microcosms
http//web.media.mit.edu/jpbonsen/MIT-Technology-
Testbeds.ppt

• Athena
• PlaceLab
• Sloan, Media Kendall
• E.g. CycleScore
• E.g. Shuttletrack

http//architecture.mit.edu/house_n/web/placelab/l
ivinglaboratory.htm
http//architecture.mit.edu/house_n/
http//www-tech.mit.edu/V122/N64/zcenterejcdone.64
p.html
http//shuttletrack.mit.edu/
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Innovation ObservatoriesOther Possible Research
Clusters
Economy Sector Firm Group Individual
Geography Market/Tech Organization Theme Idea
Tech Testbeds Sociometrics
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Innovation ObservatoriesCore Qualities

• Empirical, Quantitative Systematically research
  most compelling questions
• Leverage Make most of scarce faculty time
• Build Reputation MIT Sloan should lead in
  practical and rigorous scholarship on Innovation,
  Leadership, and Global action
• Scaling Supporting Build up ION research
  Operations Infrastructural Leverage (OIL)

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Innovation ObservatoriesBolstering A Key
Quadrant of the MIT Social Science Research
Endeavor
Empirical
Theoretical
Qualitative
ION
Quantitative
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Unifying Sloan Themes
Innovation
Leadership
Technology Entrepreneurship Strategy Dynamics
Transformative Innovations, Emerging Hard Soft
Technologies, Disruptive Challenges
Effective Organizations, Entre-
Intra-preneurial Leadership
Dynamic, Networked Organizations
Developmental Innovations, MicroFinance
Global Business Strategy, International
Development
Global
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Unifying Strategic Themes
MIT Sloan
Global Development
Effective Leadership
Transformative Innovations
Finance, Accounting, Economics Managnt Sci, Functional Disciplines Behavioral Policy Science Strat Orgns
Unifying Strategic Themes
Classic MIT Sloan Disciplinary Strengths
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Classic Disciplinary Strengths
MIT Sloan
Global Development
Entrepreneurial Effectiveness
Transformative Innovations
Finance, Accounting, Economics Managnt Sci, Functional Disciplines Behavioral Policy Science Strat Orgns
Classic MIT Sloan Disciplinary Strengths
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Classic Strengths x Unifying Themes
Global Development
Effective Leadership
Transformative Innovations
Finance, Accounting, Economics Managnt Sci, Functional Disciplines Behavioral Policy Science Strat Orgns
Sloan Matrix
Unifying Strategic Themes
Classic MIT Sloan Disciplinary Strengths
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Example Sloan Faculty Themes
MIT Sloan Matrix
Global Development International Mgt Global Value Chains, TechMaps Entrepreneurial Policy
Effective Leadership Financial Engineering, Management Business Dynamics Tech-Biz Ventures
Transformative Innovations Virtual Customer Behavior Tech Strategy
Finance, Accounting, Economics Managnt Sci, Functional Disciplines Behavioral Policy Science Strat Orgns
Unifying Strategic Themes
Venture Finance
Classic MIT Sloan Disciplinary Strengths
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Specific Possible Research Thrusts
MIT Sloan Matrix
Global Development
Effective Leadership
Transformative Innovations
Finance, Accounting, Economics Managnt Sci, Functional Disciplines Behavioral Policy Science Strat Orgns
Developmental Entrepreneurship
MicroFinance
Technology Venture O.
Comparative Market Research
Unifying Strategic Themes
Visualizing Complexity
Technology Roadmaps
Classic MIT Sloan Disciplinary Strengths
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Innovation ObservatoriesMIT Sloan School-wide
Initiative
Global Development
Effective Leadership
Transformative Innovations
Finance, Accounting, Economics Managnt Sci, Functional Disciplines Behavioral Policy Science Strat Orgns
ION
Unifying Strategic Themes
Covering Quantitative, Empirical Aspects
Classic MIT Sloan Disciplinary Strengths
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Mapping Faculty in Disciplines to Phases of
Venture Development
Strategy
MTIE
Org/HR
Finance
Marketing
Operatns
Prod Dev
Ideation Invention Incorporation Investments Sales Profitability Escalation
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Innovation ObservatoriesSloan School-wide
Benefits

• Research High quality, comparable, longitudinal
  data on hundreds of technologies, products,
  companies, industries, regions across several
  emerging technology sectors
• Education Students learn through close
  observation as practitioners in the research,
  benefit from new types of quantitative,
  cross-comparable case-studies.
• Practice Answering questions relevant to
  operating execs, allowing comparative
  benchmarking, delivered through SMR, ExecEd,
  custom MBA programs.

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Innovation ObservatoriesA Way to Engage the
Rest of MIT

• Research on Business Implications of Emerging
  Technologies ? The MIT Matrix
• Lessons woven thru Joint Technology Business
  Programs
• BioEnterprise, NanoEnterprise
• Benefit Draw Upon undergrads technologist
  grad students
• Cross-Disciplinary, Formal Informal Social
  Professional Links

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MIT Strategic Technology Thrusts

1. Information Technologies Ever more
   sophisticated computation communication,
   leveraging mind media.
2. Biomedical Technologies Medical engineering,
   perfecting the health life sciences.
3. Materials Technologies Investigating and
   fabricating designer materials ever smaller
   systems, at scales from micro thru nano
4. Complex Systems Large scale, socio-political
   econo-technological systems.
5. Developmental Innovations Appropriate and
   leapfrog technologies for tackling challenges in
   developing emerging regions

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MIT Sloan Technology Biz Matrix
Info Bio Matls Complx Develop- mental
MIT Research LCS/AI, Media, 6 HST, BEH, 7 MTL, 3, 5, 6, 8, 16 SDM, Aero, 6, 15, 14, 13 Digital Nations, 1, 4, 5, 6, 7, 11
1. Sloan Research eBiz, Mkting POPI, ? ? System Dynamics, Tech Strat Econ, Global Entrepreneurship
2. Sloan Courses ITBT, eBiz Bio-venture ? SysDyn, Strat, OR, Global E-lab, DE
3. Sloan Extracur Media-Tech Health-Tech ? OR, SDK12, etc SEID
MIT Alum Startups Akamai, DirectHit Amgen, Biogen Gentec Surface, eink, Angstrm HP, Raytheon, Teradyne AfricaOnline, Evergreen Solar
MIT Matrix
http//web.media.mit.edu/davet/notes/emerging-tec
h-mit.html C\My Documents\New Crap\DLoads\MIT-Mat
rix-offline.htm
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Mapping Sloan Faculty to MITs Emerging Strategic
Tech Sectors
Info Tech Bio Tech Tiny Tech Complex Systems Developt Innovations
Strategy
MTIE
Org/HR
Finance
Marketing
Operatns
Prod Dev
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Potential Links with Observatories Worldwide

• CMI, SMA Connections
• Industrial Performance Center
• Corporate Connections e.g. BT, BP, DuPont
• Global Development
• Clusters
• Attempts at replicating Silicon Valley

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Emerging MIT-Wide Initiatives
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ION within MIT-Wide Themes
SECSi
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OILLubricating the ION Research Machine
Operations Infrastructural Leverage

• Maximally Leveraging Faculty Time
• Scaling Training in Research Methods, Integrated
  Interview Guides, Unifying Databases
• Staff Support, for formal informal activities
• Structural Mechanisms

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Staff Support Personnel

• Research Support Staff
• Central statistics, websurveys
• E.g. Stats software support
• Distributed thematic
• E.g. Microphotonics Roadmapping Project Mgr
• Training Support
• Extracurricular Support
• Clubs
• Branded Events

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Infra-Structural Mechanisms

• Masters Research Seminars
• Coordinated Special Projects
• Team UROPs
• Deans Research Fellows
• Course Connection
• Structured Theses
• Testbed Facilities
• Experimental Participation

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1. Masters Research Seminars (MRS)

• Aligning Masters student professional interest
  with Faculty Research Agenda through specific
  themed-seminars
• E.g. TRM 15.795 Technology Roadmapping, Fall
  2002, Professor Charlie Fine, TA Joost Bonsen
• Others?
• TVO Tech Venture Observatory
• OSI OpenSource Initiative
• VCI Virtual Customer Initiative
• DA Digital Anthropology

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2. Coordinated Special Projects (CSP)

• Independent effort by individuals or teams of
  students around a sponsor or research theme of
  interest.
• E.g. Professors Gabriel Bitran, Michael Cusumano,
  Diane Burton

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3. Team UROPs

• Undergraduate researchers working in teams on
  unifying projects under the supervision of
  faculty, graduate students, and select alums
• E.g Diane Burton, Sandy Pentland

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4. Deans Research Fellows (DRF)

• Well-paid, full part-time Summer IAP graduate
  researchers
• Prestigious position, coveted and very selective
• Rich collateral benefits for student and MIT

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5. Sloan Course-Research Connections

• Weaving faculty research questions deeply into
  their academic courses, for example, with
  structured assignments and/or final projects.
• Typically requiring further work beyond
  classroom, after semester
• E.g. Professor Ed Roberts, Ely Dahan, Diane
  Burton

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6. Structured Theses

• Masters theses aligned around over-arching
  faculty research themes
• Ultimately aggregated into publication
• E.g. Professors Ed Roberts, Arnoldo Hax, Charlie
  Fine, Michael Cusumano, Henry Weil