Music Downloads :Is the Price Right - PowerPoint PPT Presentation

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Title:

Music Downloads :Is the Price Right

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online music distributors(Apple? ... Online music distributors should pay higher royalty fees ... They would not continue to operate the iTunes Music Store ... – PowerPoint PPT presentation

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Title: Music Downloads :Is the Price Right


1
Music Downloads Is the Price Right?
  • A federal panel will decide if Apple , Amazon and
    the like should pay higher royalties to music
    publishers. But 99 songs likely arent going
    anywhere

Financial Engineering and Computation Lab. ???
2
Outline
  • Contents
  • Analysis
  • Conclusion
  • In Taiwan

3
Contents
  • primary role
  • online music distributors(Apple?EMusic?Amazon.com
    , etc)
  • music publisher(represent creators of song lyrics
    and sheet music)
  • record labels(EMI?Song BMG)
  • Online music distributors should pay higher
    royalty fees
  • 9 pennies (as same as the CD) ?15 pennies
  • (increased in 66)

4
Analysis
Incomes CD?online
  • Result
  • Record labels absorb royalty increases at least
    it could strike new accords with online music
  • Then , online music distributors will rise the
    price to cover it increased cost

5
iTunes Music Store
  • Sales of iPods and iPhones
  • They would not continue to operate the iTunes
    Music Store
  • Consumers may go to the other way , which is free
  • Economics

6
Conclusion
  • Music Publishers
  • More consumers access music over the Web and
    eschew CD
  • They decide not to increase.

7
In Taiwan
  • Legal download
  • KKBOX
  • ezPeer
  • environment

8
My opinion
?
9
My opinion(2)
  • Attractive
  • Increase price

10
  • Thanks for your listening
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