Digital Opportunities - PowerPoint PPT Presentation

Loading...

PPT – Digital Opportunities PowerPoint presentation | free to download - id: a2130-ZjZiY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Digital Opportunities

Description:

key com.apple.print.ticket.creator /key string com.apple.printingmanager /string ... key com.apple.print.ticket.creator /key string com.apple.print.pm. ... – PowerPoint PPT presentation

Number of Views:90
Avg rating:3.0/5.0
Slides: 42
Provided by: kiram
Learn more at: http://www.promotionalcurrency.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Digital Opportunities


1
POWERED BY
  • Digital Opportunities

2
Why Promotional Currency?
  • We bring it all together!
  • The leading aggregator of digital content for
    promotional marketing purposes 
  • The first one-stop source for all online and
    wireless digital content promotions
  • A full turn-key service
  • Combines digital music, ringtones, games and
    other digital content with delivery, hosting,
    management, co-branding and risk underwriting
    services
  • Fixed-price model for wired and wireless
    promotions of all sizes and budgets
  • Over seventeen years of experience in the
    promotions business and offer some unique
    capabilities that no one else does in the
    industry today
  • The exclusive provider of Puretracks promotions
    in the US
  • The exclusive provider of PlayPhone promotions in
    the US
  • The promotional agency of record for WalMart
    Mobile promotions (www.wmtmobile.com)

3
Our Partners
MUSIC
RISK UNDERWRITING
Puretracks has Full Licensing Rights for Canada
and the USA - Owned in part by three of the four
Worlds largest record companies
MOBILE CONTENT
PC GAMES
AND INTRODUCING
SKINS FOR EVERY DEVICE
4
RISK UNDERWRITING
5
Economy Impacts Promotion Behavior?
  • Consumers looking for ways to stretch their
    dollars
  • Buzz is that value is in, more attention paid
    to promotional messaging
  • Consumers may be more influenced by relevant
    messages, which is good for marketers
  • Is there a downside?

6
Coupon Usage Trends
  • 2007 halted a 16-year trend of declining
    redemptions by turning in 2.6 billion
    manufacturers' coupons
  • In a recent poll, 72 surveyed say they are using
    more coupons to make their money go further than
    they did six months ago (since March 2008)
  • 75 said economic concerns are their main reason
    for using more coupons
  • According to CMS Inc., a coupon processing agent
    and promotions logistics service based in
    Winston-Salem, N.C.
  • Prospectiv 2008 Consumer Coupon Poll

7
Increased Participation as Risk
  • For response-based promotions, increased
    participation brings incremental cost
  • Incremental costs CAN adversely affect promotion
    budgets, if left unchecked
  • PROMOTIONAL RISK COVERAGE can mitigate this
    affect and actually be used to maximize
    promotional budgets.

8
How Does It Work?
  • SCA calculates the odds of occurrence, or
    estimated response and secures appropriate risk
    coverage by considering things like
  • Value Proposition (what does a consumer have to
    do to get the offer?)
  • Media Support
  • Target Demographic
  • Previous Experience

9
Underwriting Benefits
  • Risk coverage allows tactics to be entirely
    accounted for in promotional budget, eliminating
    off budget exposure
  • Lets sponsors amplify their offer message for a
    fraction of the perceived value/budget
  • Dont have to pass up ideas to do something on a
    grand scale that will grab consumers attention
    and drive results

10
About SCA
  • SCA is an international marketing services firm
    specializing in Promotion Risk Management and
    Technology Solutions for Sweepstakes and Games
  • Pioneered the Promotions Risk Management Industry
  • Over 20 years of work in Grocery, Retail, QSR,
    Packaged Goods, Technology, Automotive,
    Insurance, Casinos…to name a few
  • Over 50,000 promotions implemented….and growing

11
What SCA is Known For
  • Making the impossible, possible
  • Only firm in the world to take the risk of a 1
    BILLION prize three times
  • Behind-the-scenes resource

12
MUSIC
13
Power of Digital Music
  • Digital Sales of music doubled to over 4 billion
    in 2007, skyrocketing from 2 billion in 2006,
    1.1 billion in 2005, up from 380 million in
    2004 (Neilson Soundscan)
  • By 2010, more than 8.2 billion worth of music
    will be delivered through digital platforms in
    North America and Western Europe, generating
    almost 30 of total music sales in the world.
  • 40 of the USAs 177 million internet users go
    ONLINE for music, giving you a potential audience
    of over 70 million! (Music Marketing Network)
  • One in five Americans aged 12 and older owns a
    portable digital MP3 player
  • This marks a significant increase over ownership
    levels found one year ago (15), and nearly
    double the proportion of owners found in April
    2003 (11). (Ipsos Research)
  • One in twenty has more than one player!
  • One in ten US adults (22 million people) owns a
    portable digital MP3 player
  • Sales of digital music players will increase to
    945.5 million units by 2009
  • Up from 224.9 million units in 2004 (IDC)
  • Demographic
  • Digital consumers are early adopters and right in
    the heart
  • of the hard-to-reach 18-34 year olds and 25-49
    year olds
  • Average HH income of online music adopters
  • 25 25K - 49K

BOTTOM LINE PEOPLE LOVE MUSIC!
14
The Puretracks Advantage
  • Builds more music sites than anyone in North
    America
  • Over 2.5 million tracks over 700k in MP3 format
  • The ONLY bilingual website
  • English / French
  • English / Spanish
  • Highest quality tracks available
  • Parental control for promotions
  • 30 second previews
  • Artists bio and suggestion engine
  • Universal PIN music downloads and mobile
    content all on one PIN coming soon
  • Music videos coming soon

Demo Site http//us.puretracks.com/ford
15
Sample of Puretracks Card Back
Direct your consumers to your website or to your
custom landing page.
MP3s can be downloaded directly into iTunes
WMAs can be transferred to an iPod via CD.
16
Drive Traffic to Your Website First
The user can be directed to your website first
before claiming their free music, thereby
increasing traffic to your site!
17
Create A Custom Jump Page
  • Functionalities of the Jump Page
  • We Can Use Codes that You Generate to Identify
    the User
  • We can validate age or other data prior to
    download delivery
  • We can direct users to multiple custom landing
    pages from one jump page

Demo Site http//65.39.179.55/
18
Or Create A Custom Landing Page
The Brand owns the content of the page The page
is built within a Puretracks.com frame
The printed card directs the user to either your
custom site or to the custom landing page that
exists within the Puretracks frame
Demo Sites http//us.puretracks.com/totaloverdos
e http//us.puretracks.com/asics
19
Add A Survey
  • Collect actual data pertaining to your customers
    demographics, preferences, feedback, contact
    info!
  • Appropriate number of questions is determined by
    the value of the download
  • 1 download 1-2 questions
  • 5 downloads 5-7 questions

20
Create A One Page Music Store
  • Choose your songs and lower your costs!
  • Choose up to 75 songs!
  • Change out your tracks monthly to suit your
    promotion!
  • No registration user simply enters the PIN code
    and downloads!
  • Custom branded!

Demo Site http//musicstore.puretracks.com/puredi
vine/promo.aspx
21
Or Your Own iFrame Music Store
  • Completely customized banners sit above and below
    the navigation keys for the generic catalogue
  • Every single page of the catalogue includes your
    customized banners
  • Its like having your own music store!
  • PC and MAC compatible

Demo Sites www.moontaxi.com/livenation
www.moontaxi.com/dane-elecmusic
22
MOBILE
23
Power of Mobile Content
  • There are over 230 million mobile subscribers in
    the US alone (Researchandmarkets.com)
  • This amounts to a 72 penetration rate
  • Currently, 1 in 4 households has ONLY cell phones
    (no land lines)
  • The ringtone space is predicted to DOUBLE next
    year from its 430 million dollar business this
    year (IDC)
  • More than 29 million consumers played video games
    on their mobile phones in 2007 and more than 7
    million downloaded games to their mobile devices
  • Consumers between the ages of 25-34 not only
    download more games than any other age group, but
    also play them more and are more likely to
    purchase additional games in the future (NPD
    Online)
  • 29 of games were downloaded by consumers aged
    25-34
  • 27 of games were downloaded by consumers aged
    18-24
  • 15 of games were downloaded by consumers aged
    13-17
  • It is predicted that on average, there will be
    more than 130 million monthly mobile game users
    worldwide by 2010 (Buddecomme)
  • Nearly 50 of children ages 12-13 already have
    cell phones (JupiterResearch)
  • 33 of children ages 10-11 also have cell phones
  • Mobile Content is projected to be worth well in
    excess of 1 TRILLION by 2015 (Buddecomme)

BOTTOM LINE PEOPLE LOVE THEIR CELL PHONES…and
THEY LOVE TO PERSONALIZE THEIR CELL PHONES!
24
The PlayPhone Advantage
  • PC AND PLAYPHONE ARE THE EXCLUSIVE PROVIDERS for
    WALMART MOBILE CONTENT PROMOTIONS
  • Pioneer in direct-to-consumer distribution of
    mobile content
  • Legal distribution agreements with ALL major
    carriers
  • The only distributor of mobile content covering
    all major consumer touch points
  • Extensive library of top ringtones, games,
    images, music tones and video tones
  • Offers ability to access content via Web site or
    directly from phone
  • Ringtones, true tones, wallpaper, and games all
    delivered via one code

Demo Site http//offers.playphone.com/encore/
25
Sample of PlayPhone Card Back
Direct your consumers to your website, your
custom landing page, or they can download
directly from their phone.
You determine the value - your customer decides
what they want to download!
26
Choose Your Content
  • All content is assigned a credit value
  • Users can choose a variety of content based on
    the number of credits they have
  • Ringtones
  • Truetones/Music Tones
  • Games
  • Wallpaper
  • Video Tones
  • Combinations!

Demo Site www.playphone.com
27
Provide Exclusive, Custom Content
If you own the licensing rights, we can ingest
your content to create exclusive wallpapers and
ringtones!
Demo Site www.wmtmobile.com/kandl
28
SKINS
29
What Are Skins?
  • Ultra Cool Adhesive Vinyl Skin Precision-cut
    to fit any mobile/consumer device Cell Phones,
    Blackberrys, PDAs, iPods, Laptops, Gaming
    Consoles, ect.
  • 100 Personalized any photograph or design can
    be selected or uploaded and customized for any
    device.
  • Fun, Fast and Trendy photographic quality,
    high-resolution images once applied, they dont
    rip, stretch, tear, crack or lift removes
    easily and can be replaced anytime

Demo Site http//www.skinit.com/index.php
30
The Power to Personalize
  • Make your own Skin for your cellphone, laptop,
    mobile phone, Guitar Hero, Rock Band, Ipod,
    Notebook, Xbox, Sony Playstation, Nintendo Wii,
    PSP or any other portable gear.
  • Skins are in! Don't get stuck with a boring
    cellphone faceplate that only covers certain
    areas or voids your warranty when you replace it.
    Change your cell phone faceplate with a Skin!
  • Skin it with ease Skins are easy to apply and
    remove - comes off completely clean.
  • YOUR CUSTOMER CAN DESIGN their own SKIN! Only
    here can you actually design in real time and see
    your exact design! Or, use your own licensed
    content!
  • Skin covers are precision cut to fit to your
    customers exact cell phone, laptop and other
    mobile gear. It's a thin, tough vinyl skin
    material that looks good and helps protect.
  • NO RISK! 100 satisfaction guarantee ensures that
    your customer gets exactly what they want.

Demo Site http//konami.skinit.com/
http//disneyshopping.skinit.com
31
PC GAMES
32
Power of PC Games
  • There are over 260 million PC gamers worldwide,
    and that should grow to close to 350 million by
    2012
  • PC gaming market is the largest single game
    segment on a revenue basis and it is expected to
    grow 80 over the next 5 years
  • The number of personal computers worldwide is
    expected to double by 2010 to 1.3 billion
    machines
  • Over 78 of US households have a PC (represents
    over 88 million homes)
  • the average number of PCs per PC-owning household
    is 1.5
  • Demographics of Online Casual Gamers
  • Approximately 37 are men over 50 are women
  • Ages
  • 6 are 3-11
  • 24 are 12-17
  • 40 are 18-34
  • 14 are 35-49
  • 17 are 50

33
The WildTangent Advantage
  • WildTangent Game Console is already bundled on
    64 of consumer PC's in North America
  • Over 600 Top New games, with more added weekly
  • The best online and downloadable games to an
    expansive consumer audience through a network of
    partners comprising leading PC Manufacurers,
    ISPs, and Portals
  • Offers unmatched quality, including full screen
    immersion, real-time responsiveness and
    console-quality graphics

The WildTangent Game Console is a direct to
desktop application that allows for the
efficient discovery, download and installation of
hundreds of games The BEST WAY to play games
Demo Site www.wildgames.com/ECS/htdocs/prizecoder
edemption.aspx
34
How It Works
  • Users receive a gaming code worth a certain
    number of Wild Coins
  • Game play is valued at 1-6 Wild Coins per Session
  • User goes online to enter the gaming code
  • User downloads the direct to desktop console,
    browses the catalogue, chooses a game and plays!
  • A gaming session lasts from the time a user
    beings a game until they close a game OR 24
    consecutive hours, whichever comes first
  • Customizable Landing Pages!

Game Catalogue www.wildgames.com
35
ENTERTAINMENT LICENSING
36
Entertainment Licensing
Prime Time TV - Ringtones, Images, Mobile
Games Desperate Housewives Grey's Anatomy Lost
Day Time TV - Ringtones, Wallpaper Images All
My Children General Hospital One Life to Live
Video Games - Ringtones, Wallpape Images Eidos
Kane Lynch Tomb Raider Underworld Movies, TV,
Video Games - Mobile Games Movie/TV Action and
Adventure Classic Arcade Games/Mind Twisters
Motivate consumers to act by giving them access
to exclusive ringtones, mobile games and images
from the hottest new movies, video games and CD
releases to hit the market. Working in
conjunction with PlayPhone, Promotional Currency
is partnering with the top entertainment license
providers to deliver compelling digital content
to the brands and retailers we serve.
Check Out http//www.promotionalcurrency.com/ente
rtainment-licensing/put-star-power-to-work-for-you
r-brand.html
37
Case Studies
  • Build Data Base
  • The Gap gathered a million names in one month by
    giving away 1 download of an unreleased Joss
    Stone song to consumers who came in store or
    visited their website.
  • Gift with Purchase
  • Carl Buddig Company gave away 1 free music
    download on over 15 million select Buddig and Old
    Wisconsin products. Their website yielded over
    1.6 million hits during the promotion. Prior to
    the music promotion, they were receiving about
    1800 hits/week. During the promotion, that
    increased to over 200,000 hits/week. They
    experienced a 14-19 increase in sales. Theyve
    renewed the contract in order to run another
    music download promotion for Q3 2008.
  • Encore gave away 6 mobile credits with their
    Advantage line software. The promotion was
    scheduled to run May December 2007 but was so
    successful that they ran out of codes in July
    2007. Encore has renewed their program for 2008!
  • Levi increased sales by 13 in 2 weeks when they
    gave away 10 free downloads from featured bands
    to shoppers who spent 34.99 or more.
  • Music Rebate Offers
  • Kohls gave away 10 free songs as a mail-in
    rebate with proof of purchase for any iHome,
    iLive, iSound or Belkin accessories purchase
    during a 2 week period in February 2007. Kohls
    noted a significant increase in sales during the
    promotional campaign.

38
Some of Our Products and Services
  • WalMart Promotions
  • Music for PCs and MACs
  • Universal PIN
  • Ringtones/True Tones
  • Wallpaper
  • Games
  • Skins
  • SMS Marketing
  • Music Lounge
  • Unique Artist/Image Content for Exclusivity
  • Custom Branded MP3 Players
  • Sweepstakes
  • Online Scratch Win Games

39
Some of Our Brand Partners
Promote Customer Loyalty Induce Trial Create
Awareness
40
Some of Our Download Campaigns
41
Contact
  • Barry Schaffer, President
  • Office 214.619.2642
  • Cell 972.658.7861
  • Email b.schaffer_at_promotionalcurrency.com
  • Cyndi Walker, Director of Operations
  • Office 214.619.2641
  • Cell 972.489.0072
  • Email c.walker_at_promotionalcurrency.com
  • Steve Dersch, SCA Promotions Risk Manager
  • Office 214.860.2510
  • Cell 214.529.3692
  • Email Steve.Dersch_at_scapromo.com
  • Promotional Currency, LLC
  • 2601 Network Boulevard, Suite 414
  • Frisco, TX 75034
  • Visit us online at www.promotionalcurrency.com

See Our Newsletter http//www.promotionalcurrency
.com/newsletters/digital-promo-trends-newsletter.h
tml
About PowerShow.com