The Web and the OPAC - Creating (Library) Value in the Age of the Amazoogles National Autonomous University of Mexico 9 October 2006 - PowerPoint PPT Presentation

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The Web and the OPAC - Creating (Library) Value in the Age of the Amazoogles National Autonomous University of Mexico 9 October 2006

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Title: The Web and the OPAC - Creating (Library) Value in the Age of the Amazoogles National Autonomous University of Mexico 9 October 2006


1
The Web and the OPAC - Creating (Library) Value
in the Age of the Amazoogles National
Autonomous University of Mexico 9 October 2006
  • Stuart L. Weibel
  • Senior Research Scientist, OCLC Research
  • Visiting Scholar,
  • University of Washington iSchool

2
OCLC Research
  • Research and standardization
  • OCLC services
  • Membership
  • Library evangelism to the Web community
  • Metadata management
  • Knowledge organization
  • Content management
  • Interoperability
  • Users and systems interactions
  • 30 employees

3
What do we mean by value?
  • The Library Business Model
  • Make information look free to end users
  • Aggregation of public resources for management,
    organization, and curation of public content
  • The SCOAP (of the) Mission
  • Selection
  • Collection
  • Organization
  • Access
  • Preservation
  • Return on investment
  • Return of Patrons

4
Value Domains
  • Societal
  • Long term, authoritative curation of the
    cultural, technical, and scientific assets of a
    society
  • Different challenges in paper versus electronic
    libraries
  • Information Neutrality
  • Public Trust
  • Technical
  • Systems for supporting SCOAP activities
  • Bookshelves and furniture
  • Cataloging (and catalogs)
  • Electronic systems

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6
Value Domains
  • Societal
  • Long term, authoritative curation of the
    cultural, technical, and scientific assets of a
    society
  • Different challenges in paper versus electronic
    libraries
  • Information Neutrality
  • Public Trust
  • Technical
  • Systems for supporting SCOAP activities
  • Bookshelves and furniture
  • Cataloging (and catalogs)
  • Electronic systems

7
Value Domains (continued)
  • Social So-called Library 2.0 approaches
  • Policies and services to promote community
    engagement
  • Recommender Services (reader advisories)
  • Ala Nancy Pearl (a real librarian!)?
  • People who bought X, also bought Y (Amazon.com)
  • Book Reviews (again, Amazon.com)
  • LibraryThing.com
  • Tagging folksonomies what value?
  • Public Bibliography
  • What is more important for discovery? A book
    review or a MARC record?
  • Linking structure among first class objects is a
    central feature of the Web

8
The Nancy Pearl Action Figure(complete with
shushing action!)
9
Value Domains (continued)
  • Social So-called Library 2.0 approaches
  • Policies and services to promote community
    engagement
  • Recommender Services (reader advisories)
  • Ala Nancy Pearl (a real librarian!)?
  • People who bought X, also bought Y (Amazon.com)
  • Book Reviews (again, Amazon.com)
  • LibraryThing.com
  • Tagging folksonomies what value?
  • Public Bibliography
  • What is more important for discovery? A book
    review or a MARC record?
  • Linking structure among first class objects is a
    central feature of the Web

10
Everything 2.0 (Web 2.0, Library 2.0.)
  • Bringing people back into the loop through the
    use of so-called Social Software
  • Andrew McAfees SLATES pneumonic
  • Search Find what you need, enhanced by emergent
    description (see tags, below)
  • Links link relationships or link ranking
    algorithms
  • Authoring Ease of content creation spare me
    the angle brackets, make it bone simple
  • Tags What do my colleagues call this? I bet it
    works better than what the IT department calls it
  • Extensions If you thought X was good
    interesting important useful, you might, by
    extension, find Y so
  • Signals tell me something has changed

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13
Extract (and exploit) value in structured data
  • Holdings are key who has the item?
  • Links to catalogs and virtual reference services
  • Enrich the data
  • Amazon-like book reviews
  • Cover art table of contents (full text?)
  • Controlled vocabularies (esp Medicine, law,
    sciences)
  • Folksonomies?
  • Classification systems
  • Authority control

14
Increase integration across boundaries
  • The OPAC is becoming irrelevant for end-users
    (but remains a local management tool
  • Solution of last resort for users
  • OPACs have less functionality than other
    alternatives (Amazoogles)
  • Weave libraries into the Web
  • Drive our services into the open Web
  • Unplug Play
  • Search engines
  • Social software systems

15
WorldCat in the Open Web
  • WorldCat subsets determined by the search engine
    (not the complete database)
  • On these sites
  • Include either of the following with your search
    terms
  • Google "find in a library" (include phrasing
    quote marks)
  • Yahoo! siteworldcatlibraries.org (no space
    after colon)
  • English speakers wont do this can you imagine
    speakers of other languages???

16
Other WorldCat Partner Sites
  • Abebooks (abebooks.com)
  • Alibris (alibris.com)
  • Amazon.com (amazon.com)
  • Antiquarian Booksellers' Association of America
    (abaa.com)
  • Biblio (biblio.com)
  • BookPage (bookpage.com)
  • DirectTextbook (directtextbook.com)
  • Google Scholar and Google Books
    (scholar.google.com, books.google.com)
  • Greenwood Publishing Group (greenwood.com)
  • HCI Bibliography (hcibib.org)
  • Windows Live Academic (academic.live.com)

17
Some general principles for technical value
creation in a network environment
  • Reduce impediments to search
  • Increase integration across boundaries
  • Build Network Effect value
  • Extract (and exploit) value in structured data
  • Increase the efficiency of metadata creation
  • Promote participation
  • Book reviews
  • Linking
  • Recommender systems

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24
Public Bibliography
  • Metadata is expensive
  • Cataloging data is important, costly, and
    ill-suited to public use (at least for some
    aspects of public use)
  • Mobilizing users to be participants in the
    creation of metadata (in the form of book
    reviews, recommender services, and linking,
    either explicit or inferred) is a potentially
    rich source of metadata and linking currency
  • Amazon is effective at this
  • LibraryThing has a strong and growing approach
  • Libraries and large cooperative cataloging
    agencies are thus far not doing so well.

25
Book ReviewsDesirable Characteristics of First
Class Objects
  • Book Reviews are (should be) stand-alone First
    Class Objects
  • Harvestable findable by search engines on the
    Web
  • Attributable I want credit
  • Linked appropriately to a persistent catalog such
    as World or a national catalog
  • Persistently identified (the identifier is stable
    over time)
  • Curated (the content is stable over time)

26
Link Currency
  • Linkages are an important currency on the Web
  • Who links to you
  • Who do you link to
  • To rise in relevance rankings, library-managed
    links should be persistent and of one form
  • http//www.worldcat.org/oclc/26160663refererbrie
    f_results
  • http//www.worldcat.org/search?q083890596Xqtowc
    _search
  • http//www.worldcat.org/search?q083890596X
  • http//www.worldcat.org/oclc/26160663
  • Multiple identifiers are confusing and dilute
    link currency.

27
Libraries must compare favorably with related
information experiences that our patrons expect
  • Discovery and recommender services
  • Web 2.0 social network capabilities
  • Experiences of comparable commercial service
    providers
  • Last-mile delivery capability
  • Bookstore social experience
  • Coffee-shop salons
  • People to help us navigate the intricacies of a
    complicated knowledge space
  • We are offering an experience as well as a service

28
Stuart L. Weibel
Visit me at http//weibel-lines.typepad.com Con
tact me at Stuart.Weibel_at_gmail.com
Thank you for your attention
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