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Dynamics of the Armenian Community

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Title: Dynamics of the Armenian Community


1
Dynamics of the Armenian Community
Presented by Krikorian Marketing Group
2
The Armenians Journey
  • 3000 year old ethnic race- Noahs Ark.
  • Historic Armenian homeland lies in eastern
    Anatolia-adjacent parts of eastern Turkey.
  • First Nation to accept Christianity
  • - 301 A.D
  • Armenian Genocide - 1.5 million -
  • April 24, 1915 ( 90th in 2005)
  • Independence - May 28th 1918 - lasted until 1921
  • Independence - September 1991 - to present (break
    up to USSR)

  • Krikorian Marketing Group

3
The Journey Continues
  • First Wave of migration due to the 1915 Genocide
    to USA and other countries around the world.
  • Second Wave to the USA after WWII (46) was due
    to the refuges of displaced Armenians in German
    concentration camps.
  • Third Main Wave of migration to the USA (mid 75)
    was due to the civil war in Lebanon.
  • Fourth Wave was due to the dictatorship
    government in Iran.
  • Fifth Wave in this century was again in the 80s
    those escaping from the communist Soviet Republic
    of Armenia.
  • Sixth Wave late 80s to Present - due to the
    massive earthquake in Armenia and the blockade of
    fuel and supplies by the Azeris and Turkey.

  • Krikorian Marketing Group

4
Respect Armenian Holidays, Ceremonies Values
  • New Years Day
  • Christmas - January 6th
  • Spring Festival
  • Easter - Western
  • Armenian Genocide Day - April 24th 1915
  • Armenian Independence Day
  • - May 28th Sept. 21st
  • Armenian - Navasartian-Olympics
  • - July 4th Weekend
  • Blessing of the Grapes - usually 2nd Sunday in
    August
  • Krikorian Marketing Group

5
Glendale Census SPA 2 San Fernando Valley
Service Planning Area (SPA 2)
  • Ancestry
  • Total Population 205,300
  • Caucasian
  • 123,960
  • Armenian-American
  • 53,840
  • Hispanic
  • 38,452
  • Asian
  • 31,424
  • African-American
  • 2,468
  • Total Ancestry
  • 250,144 44.844 from Total
  • GWP YAN IAN Residential
  • Total 19, 764
  • X 3.0 HH.. 59,292
  • X 3.5 HH.. 69,174
  • GWP Commercial Accounts 1,561
  • Does Not Include Temp Visas, Green Cards,
    Tourist, Undocumented.
  • Names that do not end as above, such as Persian
    Armenian Names.
  • Foreign Born Residents
  • Glendale Ranks 1st in SPA.
  • 100,065 or 56.6
  • Glendale Ranks 3rd in USA.
  • in Foreign Born Residents

6
Glendale Demographics (SPA-2)Glendale Total
City Population Rank in San Fernando Valley
  • Households with Annual Incomes below 25, 000
  • Glendale Ranks 1st 15, 699 or 14.2
  • Households with Annual Incomes over 150, 000
  • Glendale Ranks 1st 5,946 or 8.8
  • Population with large concentration of Seniors
  • Glendale Ranks 1st 25,370 or 13.0
  • Population Glendale Disabled Seniors - over
    65 12,211
  • Individuals with less than a 9th grade education
  • Glendale Ranks 1st 15,639 or 11.1
  • Individuals with Graduate Degrees
  • Glendale Ranks 1st 11, 758 or 11.3
  • Population receiving Public Assistance (eg
    Medi-Cal, AFDC etc 2001)
  • Glendale 44,908.21.9
  • Population Living Below Poverty Level
  • Glendale Ranks 3rd28,636
  • Source San Fernando Valley/Santa Clarita Valley
    Community Needs Assessment 9/04


Krikorian Marketing
Group
7
Armenian OrganizationsGlobal - West East Coast
- California - So. California
  • Armenian American Medical Society of California
  • Armenian American Nurses Association
  • Armenian Professional Society
  • Armenian Dental Society of CA.
  • Armenian American Council of Aging
  • United Armenian Fund
  • Armenian Fund
  • Hamazkayin Cultural Society
  • Tekeyan Cultural Association
  • Armenian Educational Benevolent Union
  • Armenian Bar Association
  • Armenian Professional Network
  • Armenian Society of Los Angeles
  • Armenian Engineers Scientists of America
  • Armenian National Peace Officers Association
  • Armenian Realtors of America
  • Sampling of community, political, civic,
    service, religious, cultural, educational
    organizations. Numerous others not listed.
  • Armenian National Committee
  • Armenian Revolutionary Fed.
  • Hunchakian Social Democratic
  • Armenian Democratic Liberals
  • Armenian Rights Council
  • Armenian Council of America
  • ArmenPAC  Nor Sirout
  • Armenian Apostolic Church of America- Prelacy
  • Armenian Apostolic Church of America-Diocese
    Knights of Vartan
  • Armenian Assembly of America
  • A.A. Action Committee (ARAMAC)
  • Armenian Missionary Assoc of America
  • Armenian Relief Society
  • Armenian Intl Womens Assoc
  • Hye Geens
  • Armenian General Benevolent Union
  • Homenetmen Athletic/Scouts
  • Homentmen Athletic/Scouts
  • A.A. Chamber of Commerce

8
Armenian Media
KMG makes it easy to buy effectively and
efficiently.
  • TV Glendale Burbank
  • Charter Cable Channels
  • Channel 26
  • Channel 30
  • Channel 31
  • Channel 55
  • Characteristics
  • Weeknights Weekends
  • 24 Hours a Day
  • Variety Program Formats
  • Print Dailies
  • Bi-Lingual
  • Asbarez
  • Zhamanak
  • Armenian Only
  • New Armenia
  • Print Weeklies
  • Bi-Lingual
  • Massis
  • Nor Gyank
  • Armenian Life
  • Armenian Only
  • Nor Or
  • Molorak
  • English Only
  • Armenian Observer
  • California Courier
  • Other Sources
  • Yellow Page Directories (2)
  • Magazines
  • Armenian Political Party Affiliation
  • Krikorian Marketing
    Group

9
Glendale Armenian Owned Managed Businesses
  • By Number of Employees
  • Majority of Armenian businesses in Glendale are
    under ten employees.
  • Companies with over 250.1
  • Companies with 51-100.4
  • Companies with 21-50.32
  • Companies with 11-20.48
  • Companies with 6-10.114
  • Companies with 5 or less.932
  • By Industry Category
  • Industry Companies
  • Service Sector557
  • Retail Sales200
  • Financial Services,
  • Insurance, Real Estate107
  • Construction62
  • Manufacturing42
  • Wholesale Sales...34
  • Administration19

Source Potential Employers for Verdugo Welfare
Clients - February, 1999. Ad Hoc Business and
Workforce Development Committee. Verdugo Private
Industry Council
10
Your One Stop Armenian Marketing Resource
  • Contact Information
  • Tel 818-240-7987
  • Fax 818-240-7320
  • PO Box 2065
  • Glendale CA 91209
  • Visit us at.
  • http//www.krikorianmarketing.com
  • E-mail us at
  • Info_at_krikorianmarketing.com

Strategic Multicultural Marketing
Call Krikorian Marketing Group 818-240-7987
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