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Mobile Voice Search

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Cricket and Verizon, Alltel, US Cellular. First Granted Mobile 'Multimodal' Patent ... Voice search is being mandated by carriers (Verizon/Alltel) ... – PowerPoint PPT presentation

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Tags: mobile | search | verizon | voice

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Title: Mobile Voice Search


1
Mobile Voice Search By Sunil Kumar
2
V-ENABLE A History of Firsts
  • Founded Jan 2001
  • Headquartered San Diego with employees
    worldwide
  • Venture Funded SoftBank Capital Palisades
    Ventures
  • First to Launch Commercial Voice-Enabled Search
    Applications
  • Cricket and Verizon, Alltel, US Cellular
  • First Granted Mobile Multimodal Patent
  • Conducted more than 8M mobile voice searches
  • Finding 65 of users prefer voice input over
    typing
  • Partners Qualcomm, Siemens, IBM, Kyocera, Nuance
    Loquendo
  • Nominated Top 25 Companies Shaping Mobility (18)

3
Mobile Search and Voice Search
  • Mobile search is valued at 11 Billion by 2008
    (Piper Jeffery)
  • For mobile search to succeed, user interface and
    user experience are key
  • Voice Search is the No. 1 need amongst mobile
    search users
  • Voice search market effectively started in 2006
    (a few years behind mobile search)
  • Voice search has helped double total mobile
    searches. Voice search is being mandated by
    carriers (Verizon/Alltel). Users prefer to use
    voice search over typed search (65 to 35)
  • V-Enable invented mobile voice search and hold
    key patents and technology towards its
    development and deployment

Mobile Marketing Association, August 2006
4
Search Statistics on Multimodal Approach
  • Case Study I Tier I Wireless Carrier, USA
    Content Search and Shop available on 5
    handsets
  • Results
  • Average searches per user increased from 5 to 18
    (3X)
  • 35 of users had never purchased content before.

  • Clear long tail effect 100 of items were
    searched
  • 80 users used voice interface for searching
  • Search accuracy increased from 50 to 90
  • Case Study II Top 10 Wireless Carrier
  • Handsets Motorola C341 and Kyocera KX13
  • Product Ringtones
  • Results Without VE V-E
    Technology
  • Purchases from Search 12 30
  • Successful searches 50 90

Confidential Do Not Distribute
5
Why is Multimodal approach required?
6
Mobile 411 Solution
Mobile 411 combines the convenience of voice 411
and the richness of Local Search
7
Mobile 411 VE Service Definition
  • Local Search
  • Data Applications (Online)
  • Directory Assistance
  • Traditional 411 (IVR/Live Agent)
  • V-Enable Mobile 411
  • Solution combines 411 voice interface (and
    Operator integration) plus the ability to input
    and receive visual information, results, maps and
    directions.

8
Mobile 411 Features and Benefits
  • FEATURES
  • Personal Business Listings
  • Maps Directions (GPS Capable)
  • Get Local Info (weather, sports, etc)
  • Suggestive Text Input auto-correction
  • Save information to phone contact
  • Roll-over to Operator
  • BENEFITS
  • Faster, Easier and Intuitive UI
  • No dropped calls
  • Easy to look up number again (saved)
  • Call now or later
  • Easy to find locations
  • Advertising integration can provide free 411 to
    end-users

Paulines Pizza
9
V-ENABLE Mobile 411 Cost-Benefit Analysis
.27 /call
Cost of Service

Easy Feature Rich (maps, directions) GP
S

.25 /call
Benefit of Service
Cost/Per Call
.10 /call
Easy Phone
Easy
Lower Cost, Satisfied Users Reliable F
ewer
Refunds
Easy Call Connect
Satisfied Users Reliable
Low Cost Less Reliable
Satisfied Users Reliable
IVR SUPPORTED
Mobile 411
OPERATOR ASSISTED
OA SMS ( 0.02 SMS)
Source V-E Proprietary
10
Market Overview Enhanced DA
EDA is 25 of Total Rev.
3.5
Pelorus Group, NADA 2004-08
11
Thank you
Acknowledged by market as best-in-class user
interface/experience
  • 5 years of development and commercialization
  • 8 commercial applications with different content
    types ringtones/411/mapping/movies..
  • 7 carrier launches
  • More than 8M searches conducted
  • Extensive Reporting Systems
  • Developer SDK and Developer apps
  • Experienced on Multimodal development and
    deployment
  • Top 25 companies reshaping mobility- Laptop Mag
  • 6 patents filed, 1 granted
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