CONSUMERISM: One Meaning - PowerPoint PPT Presentation

1 / 11
About This Presentation
Title:

CONSUMERISM: One Meaning

Description:

The right to be informed. The right to choose. The right to be heard. This speech is often referred to as the Consumers' Magna Carta. ... – PowerPoint PPT presentation

Number of Views:493
Avg rating:3.0/5.0
Slides: 12
Provided by: deveeed
Category:

less

Transcript and Presenter's Notes

Title: CONSUMERISM: One Meaning


1
CONSUMERISM One Meaning
  • A movement to improve the rights and powers of
    consumers in relation to the sellers of products
    and services. It is also a protest movement of
    consumers against what they or their advocates
    see as unfair, discriminatory and arbitrary
    treatment. There is nothing new about the idea
    of consumerism. It is as old as business.

2
CONSUMERISM The Other Meaning
  • The belief that goods give meaning to
    individuals and their roles in society
    Americans define themselves and their
    relationships with others through the exchange
    and use of goodsConsumerism is a more powerful
    worldview than political ideologies, religions,
    or class and ethnic distinctions.
  • Gary Cross

3
PEOPLE IDEAS(identified with the current
consumer movement)
  • PETER F. DRUCKER
  • Professor of management in the New York
    University system who, in The Practice of
    Management, said
  • There is only one valid definition of business
    purpose to create a customer It is the customer
    who determines what a business is The customer
    is the foundation of a business and keeps it in
    existence.

4
PEOPLE IDEAS(identified with the current
consumer movement
  • RALPH NADER
  • Sometimes referred to as the father of the
    consumer movement
  • Identified dangerous design and production flaws
    of the Chevrolet Corvair in his book Unsafe at
    any Speed
  • Continued over the next 40 years advocating on
    behalf of consumers.

5
PEOPLE IDEAS(identified with the current
consumer movement)
  • JOHN F. KENNEDY
  • As President of the United States, in 1962
    addressed Congress and defined the basic rights
    of consumers
  • The right to safety
  • The right to be informed
  • The right to choose
  • The right to be heard
  • This speech is often referred to as the
    Consumers Magna Carta.

6
The Consumers Protective Shield
  • A massive statutory shield protects consumers
    from abuses, real and imagined, in the operation
    of the free competitive market
  • well over 50 federal agencies are directly active
    in consumer affairs
  • many, many State and local agencies are also in
    place with similar, often duplicate, functions
  • the legal system is highly organized to provide a
    means to seek damages against manufacturers,
    retailers and other providers of goods and
    services

7
The Most Important Federal Agencies
  • Federal Trade Commission
  • Consumer Product Safety Commission
  • National Highway Traffic Safety Administration
  • Food and Drug Administration
  • Food Safety and Inspection Service of the
    Department of Agriculture
  • Environmental Protection Agency
  • Securities and Exchange Commission
  • Federal Deposit Insurance Corporation
  • Department of Energy

8
LIABILITY LAWFour Fundamental Theories
  • Negligence
  • Breach of Warranty
  • Strict Liability
  • Joint-and-Several Liability

9
LIABILITY LAWThe Impact on Business
  • Attention to design
  • Improving quality
  • Instructions and warning labels
  • Product recalls

10
FEDERAL AGENCIESResponsible for Advertising
  • Federal Trade Commission
  • Food And Drug Administration
  • U.S. Department Of Agriculture
  • Department Of Labor

11
The FTC Privacy Problems in the Information Age
  • Risks to physical security
  • Risks of economic injury Identity Theft
  • Uninvited intrusions into privacy
  • Telephone solicitors
  • E-mail solicitations
Write a Comment
User Comments (0)
About PowerShow.com