SEAPLANE NETWORKING EVENT IN BREMERHAVEN 3 rd4th OF MARCH 2005

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SEAPLANENETWORKING EVENT IN BREMERHAVEN 3
rd-4th OF MARCH 2005

• RICA HOTEL SEILET, MOLDE
• Mr Atle Reinsberg
• County Council Møre Romsdal, Department of
  transport, Norway

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FACTS MOLDE

• Population
• Molde region 68 000
• Molde city/municipality 24 000.
• - Located in the geographical centre of Møre
  Romsdal
• - Easy access. Airport 10 15 minutes from city
  centre. 5 daily routes direct from Oslo, 2 daily
  routes direct from Bergen and Trondheim
• Main tourist attractions
• The scenery. Main scenic county attractions in
  short distance from Molde
• Culture
• Outdoor activities

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MOLDE WHERE IN NORWAY
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IDEA WHY A NEW HOTEL

• Tradition for tourism
• Well established image
• (Molde town of roses and jazz. Scenic)
• Stagnation 1970 1980. Drop in hotel guests.
  Need for revitalize
• Interest from local investors
• Interest from Molde municipality authorities
• (a new consert hall was on the wanted list)
• New destination company established
• Idea of a spectacular hotel
• (Congress marked more demanding- enough hotels.
• Events needed. The hotel itself as a key part of
  the visit)
• The hotel has to be run by a well established
  operator

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RICA SEILET HOTEL PLANNING - IMPLEMENTING

• First scetches February 2000
• Decision for go February 2001
• Construction starts August 2001
• Hotel opened October 11.th 2002
• Disputed project locally and nationally
• (the architecture)
• Massive marketing
• (ex 14 reportings on national television)
• Negative publicity positive for marketing
• Conference capacity fully booked for 2003 before
  opening
• Arcitecture
• Formed like a boat sail idea from hotel in
  Dubai
• Glass all over. Hotel mirror itself with
  shifting weather conditions
• Hotel partly build into the sea
• A landmark

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RICA SEILET HOTEL- CAPACITY

• Hotel part
• 15 floors
• 169 rooms
• 2 bars
• 1 restaurant
• Fitness
• Congress- concert hall/cultural house part
• 800 persons in plenary
• 550 persons in banquet
• 10 group rooms
• flexible interior
• Bjørnsonshuset - concert hall/cultural house

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RICA SEILET HOTELFINANCING - OPERATION

• Primarily locally based private investors and
  ownership
• Contribution from Molde municipality authorities
  (guarantor for loan of 15 mill NOK for the
  concert hall/cultural house)
• Total cost 240 mill NOK (29 mill Eur)
• Hotel part 180 mill NOK (22 mill Eur)
• Congress and concert hall/cultural house 60 mill
  NOK (7 mill Eur)
• Operated by Rica Hotels - 51 hotels in Norway and
  Sweden
• Concert hall/culture house is 50 of the time
  reservated for public use

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HOTELS IN MOLDE NIGHT STOPS
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HOTEL COMPARISON NIGHT STOPS
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BJØRNSONSHUSET CONCERT HALL- CULTURAL HOUSE

• 2OO3 68 cultural arrangements
• 2004 134 cultural arrangement. 42000 guests
  Arrangement capacity by 75 booked
• 2005 51 cultural arrangemens booked by January
• (Concerts, theater, other cultural arrangements)
• Guests from Molde, Møre Romsdal, also other
  counties
• An increasing number of guests stay overnight.
  Hotel sells package including hotel staying

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ECONOMIC EFFECTS

• No studies done. Estimations
• 1 congress guest Total turnover 3000 NOK (360
  Eur) a day. 1 business/leisure guest Total
  turnover 1500 - 2000 NOK (180 - 240 Eur) a day
• (accomandation,food/drinking, congress, events,
  shopping, transport)
• Annual raise of 40000 night stays A total
  turnover growth of 78 92 mill NOK (9,4 11
  mill Eur). Caused by Rica Seilet in particular
  and the renovated Alexandra Hotel.
• New jobs 60 man-labour year at Rica Seilet.
  Estimated raise in public tax income of 4 5 mill
  NOK (0,5 - 0,6 mill Eur). Additional new jobs
  and tax income not included
• 1/3 of the hotel staff estimated to be new
  inhabitants
• )

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RICA SEILET HOTEL - STATUS

• Most daily congresses 50-100 guests. Also bigger
  congresses. Cooperates with other hotels. Big
  conference planned in 2006
• Load factor Rica Seilet 2004 56.
• (Hotels in Molde 50. Hotels in M R 48)
• Investors objective fullfilled so far Double
  congress night stops
• Molde got a new concert hall/cultural house
• Molde got more attractive

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RICA SEILET HOTELEFFECTS MOLDE AIRPORT

• Domestic passengers
• 2001281 000
• 2002272 000
• 2003291 000
• 2004313 000
• No exact information how many passengers that are
  hotel guests. Estimations
• Airport bus Annual raise 5000 passengers.
  Mostly hotel guests
• Taxi Estimated 2500 passengers.
• Business partnes/car rental 2500
• Estimated annual passengers raise due by hotels
  10000

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MAIN CONTRIBUTORS

• Mr Kjell Kosberg Architect
• Mr Erik Berg Local investor
• Mr Geir Fjellsjø Sales manager Rica Seilet Hotel
• Mrs Irene Wisløf Booking manager Rica Seilet
  Hote
• Public statistics www.statistikknett.com
• Webwww.visitmolde.com

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IDYLLIC