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Sustainable Tourism: Travel Groups and Intervention Strategies

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80 % of European air travel is due to tourism. Aviation has shown the highest growth rate. ... Importance of air travel. No children. Ecological impact ... – PowerPoint PPT presentation

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Title: Sustainable Tourism: Travel Groups and Intervention Strategies


1
  • Sustainable TourismTravel Groups and
    Intervention Strategies
  • Susanne Böhler, Wuppertal Institute for Climate
    Environment Energy
  • Sylvie Grischkat, University of Lüneburg
  • Sonja Haustein, Ruhr-University Bochum
  • Marcel Hunecke, Ruhr-University Bochum

Financed by
In Cooperation with
Ruhr-University Bochum
Wuppertal Institute
University of Lüneburg
2
Facts and Trends of Tourism
  • 80 of persons in Germany (gt14 years of age)
    made at least one holiday trip in 2003.
  • An increase from 720 million tourists worldwide
    in 2004 to 1600 million in 2020 is predicted.
  • Most trips are conducted by car.
  • 80 of European air travel is due to tourism.
  • Aviation has shown the highest growth rate.
  • The majority of the greenhouse gases of domestic
    tourism is emitted during travel to and from the
    holiday destination (60 ).

3
Research Questions
  • What is travel behaviour like?
  • How is the environmental impact?
  • Do individual characteristics explain travel
    behaviour?
  • What are the strategies and obstacles to reduce
    environmental impact of holiday mobility?

4
Research Questions
  • What is travel behaviour like?
  • How is the environmental impact?
  • Do individual characteristics explain travel
    behaviour?
  • What are the strategies and obstacles to reduce
    environmental impact of holiday mobility?

5
Description of the MOBILANZ Sample (N1991)
Mobility purposes
6
Description of the MOBILANZ Sample (N1991)
Mobility purposes
7
Modal Split of Holiday and Short Stay Trips
(N1991)
8
Description of the Sample by Travel Groups
(N1984)
9
Travel Groups Number of holiday trips and
short-stay trips per year
10
Travel Groups Transportation Mode Choice
11
Travel Groups Description by Main Indicators
12
Research Questions
  • What is travel behaviour like?
  • How is the environmental impact?
  • Do individual characteristics explain travel
    behaviour?
  • What are the strategies and obstacles to reduce
    environmental impact of holiday mobility?

13
Travel Groups Ecological Impact of Holiday Travel
14
Travel Groups Ecological Impact of Daily Mobility
CO2-equvivalent in kg per year and person
15
Research Questions
  • What is travel behaviour like?
  • How is the environmental impact?
  • Do individual characteristics explain travel
    behaviour?
  • What are the strategies and obstacles to reduce
    environmental impact of holiday mobility?

16
Stepwise Regression to Predict Greenhouse Gas
Emissions
Note. R2 .17 adjusted R2 .17 p lt .01 p
lt .001
17
Summary
  • There are significant differences between travel
    groups.
  • Travel Groups behaviour differs concerning
    number of holiday trips and transportation mode.
  • The smallest group (10.7) is responsible for
    most emissions of greenhouse gases.
  • Socio-demographic variables are important factors
    for holiday pattern.
  • Values like Openess für Chance have an effect
    on number of trips and distances travelled.
  • A contradiction between ecological awareness and
    holiday behaviour is identified within all travel
    groups.

18
Research Questions
  • What is travel behaviour like?
  • How is the environmental impact?
  • Do individual characteristics explain travel
    behaviour?
  • What are the strategies and obstacles to reduce
    environmental impact of holiday mobility?

19
Strategies for Sustainable Tourism Concerning
Travel behaviour
  • Change of Holiday Destination Reduction of
    Distances
  • Transportation Mode Shift to Long-distance Train
    and Coach
  • Compensation Opportunities
  • Economic Instruments
  • Communication

20
Intervention Strategies for Travel Groups
21
Perspectives for Sustainable Tourism
  • Limited possibilities to change holiday travel
    behaviour and to reduce environmental impact
    under current conditions.
  • Coaches and long-distance trains are options for
    a more sustainable holiday travel, but
  • interviews proved especially less experience with
    train travelling for holiday and a high extent of
    refusal of train travelling due to choice of
    destination, time money and complicity.
  • More knowledge about individual motivation of
    choice of destination and the acceptance and
    effects of intervention strategies are necessary.
  • Intervention strategies and the development of
    services should consider different target groups.

22
Thank you for your attention! susanne.boehler_at_w
upperinst.org sylvie.grischkat_at_uni-lueneburg.de F
or further information check the Internet for
MOBILANZ http//eco.psy.ruhr-bochum.de/mobilanz
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