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Wildlife Tourism


26% of UK package travel holiday makers are ecotourism orientated ... Adventure and soft adventure. Short breaks. Extended seasons. Wildlife and culture ... – PowerPoint PPT presentation

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Title: Wildlife Tourism

Wildlife Tourism
  • Harold Goodwin
  • International Centre for Responsible Tourism
  • University of Greenwich
  • World Tourism Organisation Consultant

UN International Year of Ecotourism
  • There is no universally agreed definition
  • Nature Tourism all forms of tourism where the
    main motivation is the observation and
    appreciation of nature.
  • Ecotourism nature-based tourism which
  • Involves observation and appreciation of nature
    combined with the appreciation of traditional
    cultures prevailing in natural areas
  • Contains educational and interpretation features
  • Generally organised for small groups by
    specialized and small locally owned businesses
  • Minimizes negative impacts on the natural and
    socio-cultural environment.

People, Nature and Tourism in Scotland
  • Supports the protection of natural areas by
  • Generating economic benefits for host communities
    and organisations responsible for conserving
    natural areas.
  • Creating jobs and increased opportunities for
    local communities
  • Increasing awareness among locals and tourists of
    the need to conserve natural and cultural assets.

WTO International Year of Ecotourism
  • WTO Market Studies
  • Canada
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • USA
  • International Year of the Mountains
  • Series of preparatory meetings including Austria
  • World Ecotourism Summit Quebec 22-24 May 2002

Two main motivations for package holiday choice
by age grouping UK Market
  • 26 of UK package travel holiday makers are
    ecotourism orientated

Important requirements for package holiday makers
who expressed an ecotourism preference
British Ecotourism Market
  • Concept is little used in the UK market place
  • 200 UK operators offer nature-based tourism
  • UK ecotourists tend to be over 35, slightly more
    women than men, higher social classes strongly

The importance of wildlife tourism in the
worldwide market.
  • The World Wildlife Fund for Nature says that 20
    of revenue generated from tourism in developing
    countries is due to ecotourism.
  • 30 m international travellers (5 off all
    international tourist arrivals) took an
    ecotourism trip in 1998.
  • Many ecotourism trips are domestic.
  • c20 million travellers took an ecotourism trip in
    1998 within the USA.
  • Kenya estimates that eight out of ten visitors
    come for wildlife, as do most in Costa Rica,
  • WTO 2020

People, Nature and Tourism
  • International Market Trends
  • Experiential active rather than passive
  • Adventure and soft adventure
  • Short breaks
  • Extended seasons
  • Wildlife and culture
  • Authenticity wildlife, food and living culture

Marine Wildlife
  • 1990s whale watching grew at 12.1 per year
  • South Africa Big 6
  • 510,000 whale watchers in 1998
  • 1200m Whale Route
  • Hermanus
  • 1991-1998 120 new businesses
  • 11 day Whale Festival

Why is wildlife tourism important?
  • Contribution to conservation
  • Financial
  • Education and awareness
  • Rural economy SMMEs
  • 283 facilities or sites/ 2,960 jobs
  • Stewardship managed landscapes
  • Market positioning for Scotland
  • Wildlife enthusiasts and general tourists
  • Wild Scotland a land for all seasons60

People, Nature and Tourism in Scotland
  • Its Wild Pre/post visit France 79/90
  • Wildlife Pre/post visit Italy 51/74
  • Increasingly Accessible?
  • Transport
  • Accommodation
  • Attractions guides 1997-2001?70
  • boat trips1997-2001?62
  • Where would I buy a Wildlife Package?
  • Not visible in the National Marketing Effort
  • Co-operation between Scottish wildlife
    specialists to bring wildlife tourists to
  • Quality of the experience
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