Kein Folientitel

1
Profile
2
facts and figures
? established in 1974 ? the 36th Reiseakademie in
2008 will take place in Toronto, Canada ? best
known promotion event in the travel industry in
Germany / Austria
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facts and figures
? sales improvement for the hosting destination
of 20-70 following the event e.g. Dublin DERTOU
R sales increase by 65 Toronto DERTOUR sales
increase by 32 Dubai DERTOUR sales increase
by 65 Nordic Countries (incl. Finland)
DERTOUR sales increase by 45 China DERTOUR
sales increase by 70
sales improvement for the hosting hotel e.g. The
Jumeirah Beach Hotel (Dubai) DERTOUR turnover
1.000.000 EUR in one year (i.e. 5.158 roomnights)

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hosting destinations
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purpose
? live-experience of the host country ? basic
and advanced training for active selling of
holiday packages ? conveyance of information and
relevant details about the new DERTOUR programs
and the products of partners / suppliers in an
interactive way ? improvement of product
knowledge ? improvement of future sales ?
strengthening of the relationship between
DERTOUR, partners and qualified counter staff

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basics

• ? the DERTOUR Reiseakademie is a training event
  organized by DERTOUR for 696 travel agents (will
  be divided in groups of 12)
• ? duration two terms each of seven days / six
  nights
• ? time-frame mid of November until mid of
  December (depends on local conditions, e.g.
  holidays, fares)
• program depends on hosting destination if
  possible half day workshops and half day
  excursions / social events

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organizational structure
main event 1st term official opening international
workshops half day excursions closing ceremony
main event 2nd term official opening international
workshops half day excursions closing ceremony
pre tours 1st term
pre tours 2nd term during main event 1st term
post tours 1st term during main event 2nd term
post tours 2nd term
time
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participants

• ? 696 qualified travel agents (348 each term) of
  active counter staff (selected from over 10.000
  travel agencies in Germany, Austria and
  neighbouring countries)
• ? 60 important partners / suppliers from
  different fields of tourism
• 70 DERTOUR product managers and DERTOUR staff
• altogether approx. 480 persons per term
• ? in addition 10 -12 journalists of well-known
  travel magazines in Germany and Austria
  (participating normally end of first term and
  beginning of second term)

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qualification of participants

• ? minimum DERTOUR turnover and increased sales
  figures in different categories
• ? at least two years of active counter experience
• application and successful answering of
  questionnaire handbook with specific questions
  regarding DERTOUR and partners
• additional questionnaire handbook for
  destination only

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statistics 2000 - 2007
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main event
activities hosting city / area

• ? familiarizing activities in the hosting
  destination? social events? special workshop /
  presentation of the hosting country
• activities hosting destination / country
• pre and post convention tours organized and
  handled by the hosting country in
  cooperation with DERTOUR product management

contest
? to motivate participants workshops,
questionnaires and further activities are
tied up in group- and individual contests
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main event
workshops
? training based on the products featured in
DERTOUR programs ? 30 workshops organized by
DERTOUR and its partners ? each workshop
consists of one DERTOUR employee and one or two
partners ? rotation every 25 minutes in groups
of 12 participants
multivision show
? multivision show presenting the new DERTOUR
program together with a summary of the
highlights of the destination
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facilities required

• transportation
• ? air-/ rail transportation for approx. 840
  persons
• ? 12 - 15 busses for transportation during the
  Reiseakademie
• per term (depending on seating capacity)

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facilities required

• accommodation
• 145 single rooms (for partners / suppliers,
  DERTOUR staff members, journalists, VIPs) and 175
  twin bedded rooms (for agents) should be in one
  hotel. If two (maximum) hotels are required, both
  should be in close vicinity (walking distance)

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facilities required

• other
• 30 workshop-rooms of at least 35 m²,
  bathroom, wardrobe or kitchenette not
  included (could be in hosting hotels, convention
  centre or similar)
• 3 rooms (used as offices)
• ? storage for technical equipment (approx. 10
  tons of freight) incl. repair shop in the same
  building where workshops will take place
• restaurants, conference halls, ballrooms,
  cinemas for 480 - 500 people (unique sites for
  Official Opening, fb functions, presentations,
  Closing Ceremony, multivision show)

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handling at destination

• handling agency
• (preferably DERTOUR incoming operator)
• ? for organizational tasks in cooperation with
  the DERTOUR sales promotion team
• ? tour guides (if possible German-speaking, at
  least English- speaking) for pre and post
  tours and main event

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pre and post tours

• ? between one and four nights ( to stagger
  flights)
• ? all tours should refer to DERTOUR programs
• ? small groups between 12, 24, 36 and 48 people
  (70-90 of agents will apply for tours)
• moderate flat rate can be charged to agents (fee
  per night max. 30 USD)
• pre tour for partners (if applicable, about 15
  people) for three / four days arrival at hosting
  hotel two days prior the main event for setup

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pre and post tours
tours must include... ? German- or English
speaking tour guide ? transfers and all entrance
fees ? hotel accommodation in twin-bedded rooms /
inspections (should be included in the DERTOUR
program) ? half or full board
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financing
contribution hosting destination ? rooms incl.
breakfast ? workshop-rooms incl. offices ? meals
and beverages ? local excursions ? local
transportation for about 840 people ? tour
guides ? pre and post tours (excl. tour for
partners) ? entertainment
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comments of travel agents
...I am totally impressed by the destination,
the program and the perfect organization of the
Reiseakademie... ...It is always a big honour to
be participant of the Reiseakademie. I am now
able to perfectly inform my customers about the
destination... ...It was the most impressive and
best organized event I ever took part in... ...I
would like to thank you for an unforgettable
time... ...The Reiseakademie was a very good
combination of work, hotel inspections and
sightseeing ...