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Empowering Healthcare Consumers through Information Technology

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What is the level of investment in consumer health information ... Information Technology Utilization by the Healthcare Industry. Percentage of. Total Budget ... – PowerPoint PPT presentation

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Title: Empowering Healthcare Consumers through Information Technology


1
Empowering Healthcare Consumers through
Information Technology
  • Rita Moya
  • President CEO
  • National Health Foundation

2
Outline
  • Who is the healthcare consumer?
  • What is the level of investment in consumer
    health information applications?
  • How does the Internet change everything?
  • What do empowered health consumers want?
  • What do consumers fear about technology?
  • Who will be left behind?

3
Who is the Healthcare Consumer?
  • Consumer interests were traditionally represented
    by purchasers
  • Insurers and providers responded to purchasers
  • Consumers have found a voice in the patient
    rights movement
  • Consumers of the future will be stratified into
    e-health and traditional patients

4
E-Health Consumer
  • Self managed care
  • New products and services
  • customized insurance
  • immediate access to knowledge systems
  • alternative therapies
  • greater provider choice
  • information about quality and cost

5
What has been the level of investment in health
information technology?
  • Minimal compared to other industries
  • Advice line
  • Automated Interactive Telecommunications
  • Disease Management
  • Electronic links to those with chronic illness
  • Consumer focused online information

6
Information Technology Utilization by the
Healthcare Industry
Percentage of Total Budget expended on I.T.
7
How the Internet Changes Everything
  • National Research Council estimated that 30
    million Americans used the Internet to search for
    health information in 1999
  • Online shoppers spent 280 million for health
    products
  • Internet opens the vaults of medical and health
    related knowledge - 24X7

8
How the Internet Changes Everything
  • The dramatic drop in the cost of
    telecommunications and computing power has made
    the seamless transfer of information a key
    element of many service industries
  • On-line banking
  • Financial planning tools
  • The Internet is about speed/time and time is a
    highly valued commodity

9
What Empowered Health Consumers Want?
  • More information tools to maintain health and to
    be a partner in their healthcare
  • Fewer hassles/more convenience
  • Customization
  • Control of personal health data
  • Access to knowledge bases

10
What Consumers fear about technology in relation
to healthcare?
  • Health information is extremely personal and
    sensitive
  • Security is a barrier to truly interactive
    communication between clinicians and patients
  • Internet security products that will satisfy
    consumer concerns about privacy and
    confidentiality are yet to be developed

11
NHF Survey Results
12
Who will be left behind?
  • There are 43 million uninsured Americans
  • High correlation between uninsured and digitally
    challenged
  • Public health has made limited investments in
    technology
  • Restrictive privacy legislation may limit
    consumers access to information technology
    benefits

13
Summary
  • Increasing consumer demand on healthcare
    providers and insurers to spend more on
    information technology
  • ROI will be measured not by administrative
    savings but in brand loyalty and quality
    perception
  • Risk/reward connected to privacy must be more
    fully understood by consumers
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