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The first part of Innovation Creativity at Work Edward de Bonos Lateral Thinking

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World's leading authority in the field of creative and conceptual thinking ... Teach everyone how to harvest, tailor, and shape ideas to make them more practical. ... – PowerPoint PPT presentation

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Title: The first part of Innovation Creativity at Work Edward de Bonos Lateral Thinking


1
The first part of InnovationCreativity at
WorkEdward de Bonos Lateral Thinking
  • Presented by
  • Resources Unlimited
  • www.deBonoOnline.com www.ResourcesUnlimited.com

21434
2
Edward de Bono The Designer
  • M.D., Ph.D. (physiology, medicine, and
    psychology), Rhodes scholar
  • Worlds leading authority in the field of
    creative and conceptual thinking
  • Originator of the term Lateral Thinking
  • Author of over 60 books in 47 languages

1999.The McQuaig Group Inc.
Introduction
3
The Basics BehindLateral Thinking
  • We are hardwired to be UN-creative.
  • We need formal tools for breaking out of
    patterned thinking.
  • Everyone can learn how to be more creative
  • Lateral Thinking gives you the power to create
    ideas on demand

1999.The McQuaig Group Inc.
Introduction
4
Suggest LateralThinking If You Hear
  • any of these
  • seven common comments
  • (The cartoons in this presentation are used with
  • Permission from the artist, Bob Thaves.)

5
Suggest LateralThinking If You Hear
  • 1. Management shoots down all of our ideas.

Introduction p. 4
1999.The McQuaig Group Inc.
6
Because Lateral Thinking Will
  • Give managers the tools to encourage and reward
    the creative EFFORT that must become a habit
    before you can get consistently innovative
    results.
  • Give employees the tools to assess and improve
    ideas before submitting them.

Introduction p. 4
1999.The McQuaig Group Inc.
7
Suggest LateralThinking If You Hear
  • 2. Creative people are a nuisance. Theyre always
    getting out of line.

Introduction p. 4
1999.The McQuaig Group Inc.
8
Because Lateral Thinking Will
  • Teach managers how to perceive creative
    intrusions as a valuable tool for checking blind
    spots and biases. Creative ideas are often
    jarring.
  • Give collaborative employees the tools to
    generate creative ideas on demand. You do not
    have to rely on a flock of born rebels to buck
    the system.

Introduction p. 4
1999.The McQuaig Group Inc.
9
Suggest LateralThinking If You Hear
  • 3. We dont have time to go through all that
    trial and error.

Introduction p. 4
1999.The McQuaig Group Inc.
10
Because Lateral Thinking Will
  • Teach managers to be alert for new opportunities
    at every stage as ideas are explored.
  • Give employees tools that speed up the innovation
    process.

Introduction p. 4
1999.The McQuaig Group Inc.
11
Suggest LateralThinking If You Hear
  • 4. Creative people are so off-the-wall. Their
    ideas are never feasible.

Introduction p. 4
1999.The McQuaig Group Inc.
12
Because Lateral Thinking Will
  • Give everyone the tools of provocation and
    movement so they know how to get value from
    initially unworkable ideas.
  • Teach everyone how to harvest, tailor, and shape
    ideas to make them more practical.

Introduction p. 4
1999.The McQuaig Group Inc.
13
Suggest LateralThinking If You Hear
  • 5. This company doesnt see mistakes as progress.
    We quit too soon.

Introduction p. 4
1999.The McQuaig Group Inc.
14
Because Lateral Thinking Will
  • Give everyone tools to assess and minimize risk.
  • Teach everyone how to perceive failures as
    necessary steps in the creative process.
  • Enable everyone to learn from their mistakes.

Introduction p. 4
1999.The McQuaig Group Inc.
15
Suggest LateralThinking If You Hear
  • 6. We dont know what to be creative about.

Introduction p. 4
1999.The McQuaig Group Inc.
16
Because Lateral Thinking Will
  • Teach all how to develop and work on a Creative
    Hit List.

Introduction p. 4
1999.The McQuaig Group Inc.
17
Suggest LateralThinking If You Hear
  • 7. We dont need new ideas. Were already aligned
    about what were doing/where were going/how to
    get there.

Introduction p. 4
1999.The McQuaig Group Inc.
18
Because Lateral Thinking Will
  • Teach everyone the absolute necessity of applying
    the creative process continuously to every
    strategy, process, assumption, product, and
    practice, in our rapidly changing world.

Introduction p. 4
1999.The McQuaig Group Inc.
19
Lateral ThinkingFour Step Process
  • Edward de BonosCreative Thinking Process

Results New Ideas
GET STARTED
Select Define Focus
Capture Workwith Output
Generate Ideas
1999.The McQuaig Group Inc.
Introduction
20
Lateral ThinkingOptions for Access
  • Public Seminars
  • In-House Seminars
  • Certification
  • Facilitation

Application p. 1
1999.The McQuaig Group Inc.
21
CONTACT
  • Resources Unlimited
  • 800.278.1292
  • Email info_at_deBonoOnline.com
  • www.deBonoOnline.com
  • Training That Stands The Test of TimeSince 1976

Introduction p. 4
1999.The McQuaig Group Inc.
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