Power, Memory and Gender in Media: Culture Jam

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Power, Memory and Gender in Media Culture Jam
SomeFilms by Ann Marie Fleming

• Some Questions . . .

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Questions . . .

• for the Students Culture Jam AMF
• for the Directors Culture Jam AMF

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Culture Jam Q for Students

• What is culture jamming? Do you agree with it?
  What are the differences among the three types of
  culture jammers, Billboard Liberation Front,
  Media Tigress Carly Stasko and Reverend Billy?
• In one way or another, they are on the borders of
  legality. Do you see them as illegal? Are
  there other alternatives to bring peoples
  attention to the omnipresence of commercial
  culture?
• Do you feel influenced, if not overwhelmed, by
  the ads or commercial culture in our daily life?
  Does the film change your consciousness? Is
  there a way for you to resist their influences?

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Culture Jam is . . .

• Reality hacking, breathing so that you dont get
  suffocated, responding to mass media in a
  subversive way, tactical intervention, a
  semiological warfare, reconfiguring the logo,
  academy hacking, making a mockery of consensus
  reality.
• Premises no free speech
• no way to respond,
• while our mind is branded
• or occupied by those ads.

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Billboard Liberation Front

• Style minimalist,
• Target Billboard, Transit ads, Street furniture
• Purpose changing the viewerss consciousness in
  a simple way.
• Not damaging the ads.

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Billboard Liberation Front

• Never been caught humorous
• Not anti-smoking, just tell the truth

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Billboard Liberation Front

• LSD a kind of drug

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Billboard Liberation Front

• Im realistic. I only smoke Facts.

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Billboard Liberation Front

• Dot Com ads

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Billboard Liberation Front

• Billboards are playing god.

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Billboard Liberation Front

• Self contradictory?

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Carly Stasko, Media Tigress

• Target ads everywhere
• Method with collages with stickers on the ads
• Purpose open our mind, making a little space for
  responding to the ads

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Two Types of Controversies

• Defacing public property?
• On an opposite end to the media makers?
• ? We all love media.

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Small and/or Subtle Protests

• Shopping is good, enjoy debt, fill your inner
  emptiness with stuff!

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Small and/or Subtle Protests

• Which comes first, the beauty or the myth?

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Angry Protests

• You are the product. Enjoy debt. Ignore
  poverty.
• The screen ad in a restroom.

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Church of Stop Shopping

• Target Disney as a sweat shop
• Method theatrical activism (a fake priest)
  shock people into an awareness with a few
  minutes theatrical acts, or suspension of their
  common sense.

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Controversies

• Mixing two dearly loved symbols that of Mickey
  and cross
• ? Christ is a Jewish comedian // Mickey, a seizer
  

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Reverend Billys Performance

• Lost his theatre in SF went to NY for another
  theatrical center
• See Disney as performing (in driving out small
  vendors)
• Needs to warm up in his performances
• Careful timing and attention grabbing.

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Questions for Director Sharpe

• What do you personally think about the three
  types of culture jamming? Do you try to imply
  your views with your camera angles?