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The Ever Changing Role of the Industrial Liaison Officer ILO

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Title: The Ever Changing Role of the Industrial Liaison Officer ILO


1
NSF ERC Meeting
November 17, 2004
The Ever Changing Role of theIndustrial Liaison
Officer (ILO)
Carl A. RustAssociate Director and Industry
Liaison OfficerPackaging Research CenterGeorgia
Institute of Technology
2
Desired Outcomes
  • Better Understanding of Past ILO Changes to Plan
    Better for the Future
  • Share Recent ILO Lessons Learned and Best
    Practices
  • Identify Pioneering Partnerships with
    Industry/Practitioners and Associated Challenges
  • Foster Network of ILO Relationships
  • Discuss Future Trends and Changes that May Impact
    ILOs

3
Format and Participation
  • Discussion and Interactive Format
  • Assignment for Everyone
  • 1 Share one ILO best practice or lesson learned
  • 2 Describe one unique (unusual, odd,
    non-traditional, pioneering) partnership with
    industry/practitioner
  • 3 Identify one future development or trend that
    may impact ILOs (Os and Ts in SWOT)

4
(No Transcript)
5
Transoceanic Transportation Systems (TTS) ERC
  • TTS Mission
  • Develop systems for the rapid transport of an
    increasing number of people and cargo across the
    ocean.
  • NSF ERC Class of 1950

6
Industry Collaboration
  • What Types of Companies/Practitioners Would You
    Target for TTS?
  • Ship Building Companies (engines, propellers,
    hulls, )
  • Ship Operating Companies
  • Cargo/Freight/Shipping Companies
  • Rail Line Companies
  • Tourist/Travel Companies
  • Governments (Domestic and International) involved
    in Post War Reconstruction

7
(No Transcript)
8
Moral of the TTS Story
  • Things change and so must the ILO
  • What changes?
  • Competing Approaches/Systems
  • Enabling Technologies
  • Industry Sectors
  • Needs and Interests of Industrial Partners
  • Faculty, Students, Director, Administration,
    Staff
  • Locations of Partners (domestic/international)
  • NSF ERC Objectives
  • NSF Program Director
  • Phase of the ERC (start-up ? self-sufficiency)

9
ILO Responsibilities
  • Nearly All
  • Customer service
  • Company recruitment
  • Marketing the center
  • Member relations
  • Identifying center research activities relevant
    to industry needs
  • Facilitating faculty interactions with industry
  • Showcasing the center
  • Membership on management team
  • Developing informational materials such as
    newsletters, brochures, websites, etc.
  • Helping to prepare annual report
  • Collecting and organizing data for NSF indicators
    report
  • Some
  • Managing intellectual property
  • Representing the center on councils of other
    organizations
  • Identifying new business activity
  • Proposal writing
  • Conference planning
  • Customer satisfaction measurement
  • Student/industry relations (internships,
    seminars, jobs, etc.)
  • Representing the center on university committees
  • Few
  • Negotiating contracts
  • Research project management and contract
    management
  • Joint venture planning
  • Preparing technical reports and abstracts
  • Priority and criticality of research objectives
  • Trend and projections of industrial needs
  • Collaboration opportunities for the center
  • Objectives and plans of the research groups

Taken from section 5.2.5 Role of the
Industrial Liaison Officer of ERC Best Practices
Manual http//www.erc-assoc.org/manual/bp_index.
htm
10
ILO Vision, Definition, and Role
Industry/Practitioners
University
Industry Collaboration
Technologies
ILO
Technology Transfer
Human Resources
The role of the ILO is to ablish, create,
manage, facilitate, encourage, coordinate,
nurture, foster, drive, measure, and report the
ERCs partnership programs to achieve the
ERCs integrated research, education, and
technology transfer objectives.
The role of the ILO is to establish, create,
manage, facilitate, encourage, coordinate,
nurture, foster, drive, lead, measure, and report
the ERCs industry/practitioner partnership
programs to achieve the ERCs integrated
research, education, and technology transfer
objectives.
11
ILO Best Practices and Lessons Learned
  • Assignment 1
  • Share one ILO best practice or lesson learned

12
ILO Models and Characteristic
  • Business/Admin
  • Management
  • Marketing
  • Communications
  • Technical/Professorial
  • Domain knowledge
  • Student interaction
  • Research involvement
  • Hybrid (Technical Business)
  • Technical background
  • Industry experience
  • Technical management

Ann S. Georgia Tech Soffia M.
Northwestern Andrew W. Berkeley Andy B.
Washington Brian H. Colorado Jim B.
Illinois David A. - Berkeley
Don G. Buffalo Teresa S. Virginia Tech Brenda
P. U Mass
Bill M. Lehigh Erik S. Florida Sid D. Cal
Tech Matt C. MIT Jeff C. Maryland
Joe G. Michigan Phil C. Northeastern
13
ILO Manages Expectationsof Faculty and Industry
Pure basic research Example Atomic structure by
Bohr
Use-inspired basic research Example
Microbiology by Pasteur
Yes
Quest for fundamental understanding?
Pure applied research Example Electric Lighting
by Edison
No
No
Yes
Consideration of use?
Pasteurs Quadrant Basic Science and Technology
Innovation, Donald E. Stokes, Brookings
Institution Press, Washington DC, 1997
14
  • e mc2
  • Einstein's theory of relativity
  • e energy
  • m mass
  • c velocity of light
  • c em2
  • Carl's theory of collaboration
  • c collaboration success
  • e energy (or enthusiasm)
  • m money exchanged

15
Carls ILO Best Practices and Lessons Learned
  • Manage Industry and Faculty Expectations
  • Intimate Contact and Sense of Ownership
  • Collaboration Plan
  • Manage industry as a group
  • Some customization for each company
  • Flexibility
  • Collaboration ? Knowledge Transfer
  • Value In-Kind Contributions
  • Periodic Visits to Industry
  • Multiple Company Contacts
  • Multiple Faculty Contacts
  • Faculty Director Involvement is Key
  • Someone else (post doc, sr. researcher, grad
    student) can handle day-to-day interaction
  • Document Knowledge Transfer Examples and Impact
  • Seek Industry Diversity
  • Recruiting Marketing
  • Unique Facilities Attract Collaboration

16
Potential Partners
  • Assignment 2
  • Describe one unique (unusual, odd,
    non-traditional, pioneering) partnership with
    industry/practitioner
  • Describe challenges or intricacies with this
    relationship

17
Carls Spectrum of Potential Partners
  • Public Companies (Intel, GM, )
  • Private Companies/Firms (start-ups, venture
    capital, consulting, accounting, legal, )
  • National Laboratories (Sandia, Oakridge, AFRL,
    ONR, )
  • Federal Agencies (EPA, NASA, ONR, NIH, DOE, NIST,
    Army Corps of Engineers, )
  • State/Local Agencies (Economic Development,
    Trade/Industry, )
  • Foundations (Alfred Mann Foundation, Bill Gates,
    )
  • Industry Organizations (IEEE, ASME, )
  • Public/Private Entities (Georgia Research
    Alliance, museums, )
  • Academic Institutions (Universities, Community
    Colleges, DeVry, High Schools, Continuing
    Education, )
  • International (Sony, DFG, )

18
Nano Wafer-Level Packaging with Singapore
  • 4 Year, 3M Collaboration funded by Singapore
    Government AStar
  • International Partners
  • Packaging Research Center at Georgia Tech
  • National University of Singapore (NUS)
  • Institute of Microelectronics (IME) Singapore
  • International Team 19 Faculty, 20 Research
    Scientists, 25 Graduate Students, 4 Post Docs

Current Manufacturing225µm pitch
Approach 1 - Midstream 100µm pitch, lower risk,
extend state-of-art
Approach 2 - Upstream 20µm pitch, higher risk,
new concepts
19
Observations of ILO Evolution and Changes Over
Time
  • How ILO changes over life of ERC
  • Pre-Proposal, Full Proposal, Site Visit,
    Waiting
  • Start-up or Ramp-up (Years 1-3)
  • Mid-term (Years 4-6)
  • Late-term (Years 7-10/11)
  • Self-sufficiency (Beyond NSF funding)
  • How ILO has evolved over the life of the ERC
    Program
  • First ERC ILO (Bill M. at Lehigh)
  • Multi-Institution
  • Extensive Reporting/Metrics/Indicators
  • Industry Involvement in Education and Outreach
  • ILO Consultancy
  • Practitioners Associated with Earthquake ERCs
  • International

20
Developments and Trends
  • Assignment 3
  • Identify one future development or trend that may
    impact ILOs (Os and Ts in SWOT)

21
Carls View of Developments and Trends Impacting
ILOs
  • Strategic RD Investment
  • Only Invest in RD in Companies Core Business
  • If it is Part of Core Business, Then it Should be
    Done Internally
  • More Companies Looking to Harvest, Less Looking
    to Sow
  • Venture Capital Backed Start-up Companies
  • Multi-National Companies (e.g. Nokia)
  • Strategic Supply Chain Partnerships (e.g. Dell,
    Altera)
  • Faculty Becoming Clever with IP Management
  • Embedding Industry Research Labs at Universities
  • Outsourcing RD
  • Example of India
  • 290,000 Engineering Graduates per Year
  • 3,500 PhDs per Year
  • 10-20 of the costs in US
  • Example in China
  • 325,000 Engineering Graduates in 2004 (5xUS)

22
Carls View of ILO Issues
  • Career Path
  • No ILO at STC, NSEC, MRSEC
  • Professional Conferences/Societies
  • Quantitative Impact Studies
  • Commercialization
  • Industry
  • Economic Development

23
ILO Summary
Typical RD Flow for Commercialization
Research
Demonstration
Prototype
Manufacture
Traditional Model
University
Industry
Industry
Industry
New (ERC) Model
University
University and Industry Partnership
Industry
Industry
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